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The Prompt Whisperer: ChatGPT’s Rising Reach In B2B Marketing & The AI Revolution

11 Jan

How is ChatGPT artificial intelligence (AI) chatbot technology poised to revolutionize B2B marketing in 2023, and what dangers do marketers and brands need to navigate in order to make the most of it? For a prototype that launched a mere … Read More »

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Instagram Stories: The complete guide for your brand

10 Jan

Instagram Stories have become a big deal. They’ve become so popular that 83% of marketers said they plan to use Stories for influencer marketing. They’re tap-friendly and time-sensitive, which makes them highly appealing to the average Instagram user. Moreover, changes … Read More »

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Micro-influencer marketing guide: Facts and uses

9 Jan

Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market, there’s no shortage of creators to work with. But why would brands want to work with micro-influencers…and … Read More »

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How Influencer Marketing Can Drive a Full Funnel Content Strategy

9 Jan

In case you’re new to the blog, our agency is pretty sold on B2B influencer marketing. Now, when we say influencer marketing, we’re not talking about tanned and toned Gen Z’ers sitting poolside, endorsing your SaaS solution. At least not … Read More »

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Elevate B2B Marketing News: B2B Visual Search, ABM Use Rises, LinkedIn’s New B2B Search Features, & Google’s New Headline Limits

6 Jan

The Top Strategies B2B Marketers Plan to Explore in 2023 42 percent of B2B marketers have indicated that they plan to explore artificial intelligence (AI) marketing and sales strategies more in 2023, with 32 percent pinpointing video marketing, and 30 … Read More »

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Social listening: Your launchpad to success on social media

5 Jan

Be honest: do you consider yourself to be a good listener? As individuals, we understand the importance of active listening and clear communication. But what about listening to your brand’s audience? With social listening, you can finally know exactly what … Read More »

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How to craft an impactful Instagram bio for business (+ examples)

4 Jan

While your Instagram content might be what draws someone over to your profile initially, your Instagram bio is one of the major components that will keep them there—and maybe even earn your brand a follow. Think about this: if you … Read More »

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How to Create Memorable B2B Experiences for When Your Prospect Is Ready to Buy

4 Jan

The concept of jogging someone’s memory seems, on its surface, like an unscientific and inscrutable undertaking. Memories and mental associations pop up at random. Right? The smell of a bakery reminds you of grandma’s cinnamon rolls. The color of a … Read More »

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How social media collaboration can boost your strategy’s impact

3 Jan

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. It’s a tool for customer service and nurturing loyalty. So, you need to leverage other departments to support … Read More »

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B2B Twitter Alternatives: Mastodon, Post & Others Offer New Marketing Opportunities

2 Jan

Where are B2B marketers turning to fill the void an increasing number of brands are facing having paused or left the Twitter platform? Increasing numbers of brands and users have turned away from Twitter since its recent ownership change and … Read More »

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Recent Posts

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  • YouTube SEO: Strategies to optimize your videos for search

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