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5 Unconventional Sources of Customer Feedback for B2B Marketers

13 Jan

Are you wondering whether you’re missing valuable customer feedback because you’re just not looking in the right places? Our digital landscape today offers a wide array of well-used standard methods for B2B marketers to collect customer feedback, with just a … Read More »

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What is attribution modeling for social media marketing?

13 Jan

Do you know how your newest customers heard about your product or service? Maybe you have a general idea, like they saw an ad and clicked on it, or that someone told them about it. But what if they saw … Read More »

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7 ways to use data to create better social media content

12 Jan

The social media content calendar is the crux of every social media marketer’s strategy. When done well, content brings your audience closer to your brand, demonstrates your brand’s personality and most importantly, supports your goals. But what really drives your … Read More »

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How tracking social media shares can strengthen your campaigns

11 Jan

Chances are you’re already tracking social media shares. But are you actually using those numbers to optimize your marketing campaigns? It’s a bummer that only 43% of marketers assess their campaign performance via social data. Because your social media shares … Read More »

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How the Most Successful B2B Marketers Approach Influencer Marketing in 2021

11 Jan

According to the 2020 State of B2B Influencer Marketing Report, 96% of B2B marketers that engage influencers consider their program to be successful and 90% expect their budget for influencer marketing to increase or stay the same over the next … Read More »

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B2B Marketing News: LinkedIn’s 2021 Planning Report, Traits of Top B2B Performers Study, Google’s Question Hub, & Apple’s Search Aspirations

8 Jan

LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic] Microsoft-owned LinkedIn (client) has released updated usage statistics showing that the professional social network’s LinkedIn Live video streams have increased by 89 percent since March, along with strong levels of … Read More »

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How B2B Marketers Can Get Closer to Their Customers

7 Jan

Last year I finished up my fifth full year as a B2B marketer. A lot has changed in that half decade. When I started, there was a growing movement: “B2B marketing doesn’t have to be boring.”  Now we’ve finally moved … Read More »

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5 goals you can accomplish with social media video marketing

6 Jan

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow … Read More »

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5 More Handy Tools For 2021’s Busy B2B Marketers

6 Jan

Most B2B marketers in 2021 are busier than ever due to the pandemic, remote work challenges, and increased expectations to show results. Thankfully, keeping pace with the swift changes marketers face today are a whole slew of tools tasked with … Read More »

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How to create a must-see social content strategy with trendspotting

5 Jan

Marketers are always on the hunt for “the next big thing.” And rightfully so. But from emerging social platforms to share-worthy content, trends arguably come and go faster than ever. Figuring out what’s a fad and what’s worth pursuing often … Read More »

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Recent Posts

  • B2B Marketing News: Trust in 2021, Top Content Marketing Goals, Twitter Alternative, Cookieless Targeting
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  • How to use social listening to improve your marketing messaging
  • 4 overlooked B2B market research methods for understanding your customers
  • 5 Inspiring Reasons For B2B Marketing Optimism in 2021

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