MIAMI INTERNET MARKETING CONSULTANT
When creating your social media strategy, you’re choosing goals and objectives that you want your marketing efforts to hit. But if you’re not monitoring your social media analytics, metrics and performance, how will you know if you’re hitting those goals? … Read More »
When it comes to building and managing strong client-agency partnerships, no detail is too small. It’s often the repeated micro-interactions that create a foundation for long-term trust and loyalty. Consider your status check-ins, inquiries and of course, approvals. These everyday … Read More »
How can B2B marketers craft content that truly stands out from the growing volume of information that may be touched more by artificial intelligence (AI) than human hands? Faced with increasing automation from ChatGPT and other AI-infused tools, B2B marketers … Read More »
Instagram is currently one of the most-used social media platforms with over 2 billion monthly active users. It’s hard to believe that an app initially created for random snapshots and selfies has become so popular with consumers and businesses alike. … Read More »
Diversity on social media is crucial. However, accomplishing diversity on social media is not a job that can be accomplished solely by your social media manager, or by posts alone. Truly embracing diversity in marketing requires cross-organization collaboration, a sustainable … Read More »
Blind pitching rarely works. It sometimes works, but not to the level you need for a meaningful relationship. For real success in B2B influencer marketing, a real relationship is needed. What motivates influencers to work with a B2B brand? Ann … Read More »
B2B Marketers Prioritizing Data and Technology to Succeed in 2023 86 percent of B2B marketers have said they will invest more in technology during 2023 that they did in 2022, with 36 percent planning major increases, while 46 percent noted … Read More »
External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Leading to an ever-increasing emphasis on … Read More »
From snapping selfies with friends to tagging favorite brands in our Stories, social media has become a large part of our everyday lives. Consumers expect brands to have an active online presence and the ability to answer any questions they … Read More »
Picture this: You’re in a meeting with top executives and stakeholders. They ask you to quantify your team’s performance across social channels and accounts, and explain how your performance influences company goals. You know raw social data is complex, and … Read More »