After i was in high school, we had a technology class project in which we were arranged into teams, and tasked along with building a catapult. Whichever contraption can launch a tennis ball the particular farthest would win the competition.
We all quickly learned that the hardest component wasn’ t constructing the actual massively increase. It was wrangling all the team members, divvying up assignments, and keeping the collective group of energetic teenagers on the right track. In hindsight, maybe that was the purpose.
Handling Content Marketing Projects and People
Content marketing and advertising managers deal with these types of responsibilities on a regular basis. There are so many roles and functions generally involved with a time bound content effort that we often must act as task managers, facilitating collaboration and making certain everyone is in a position to succeed.
That’ s difficult, because in most cases content marketing supervisors are not trained in project management. Your own team is (probably) not a couple of rambunctious high schoolers, but creatives and specialists can be fickle, and all know that keeping them delighted and harmonious is essential to making quality work.
It’ s also some thing the business world at large could be carrying out a better job at. According to the 2019 In-House Creative Management Report from inMotionNow and InSource:
- Only 45% associated with creative and marketing professionals record that morale on their team is certainly high
- 72% say that “ obtaining the essential information to get started on a project” could be the biggest administrative task that uses their time
- 22% opine that cooperation between creative and marketing will be ineffective
This study represents only one system in a much larger galaxy, however the results feel universally reflective. Within the B2B content marketing realm particularly, the 2018 benchmarking report from CMI and MarketingProfs found about one-third of respondents rating their task management flows as Fair or even Poor, with only 8% deeming theirs Excellent. (The 2019 report didn’ t ask this question, but we’ re guessing the percentages would’ ve been similar. )
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In the representational emoji measurement scale above, just how can we shift the faces on this team from glum/shifty-eyed to smiling/delighted? Many organizations don’ t possess dedicated project managers on staff members — or don’ t ask them to available to assist with content programs straight — so this often falls over the content marketing managers themselves.
How to Enhance Content Marketing Project Management
While orchestrating a variety of different individuals — almost all with their own personalities, preferences, and designs of working — can be extremely challenging, there is a science to collaboration . So let’ t map out some ways you can massively increase your team to greater outcomes.
Begin with Creative Briefs
We’ ve been harping on the importance of documenting content material strategy , plus creative briefs are important incremental measures in this process. This was a key theme within the aforementioned In-House Creative Management Review, which found teams that get adequate information at project kickoff are:
- 26% more likely to say marketing and advertising leadership is effective
- 23% more likely to report higher morale
- 14% more likely to get projects accepted in three days or much less
A good creative brief outlines objectives and deliverables for everyone involved, units clear timelines, and firmly claims the project’ s objectives. It will require more time upfront to develop a comprehensive innovative brief, but it pays off in the long run due to the fact team members can reduce confusion plus answer their own questions.
Keep Communication Outlines Open
Even with the right groundwork in place, it’ s inevitable that things can pop up over the course of a project requiring back-and-forths with multiple team members. There is a sensitive balance in enabling snappy plus responsive communications while ensuring creatives have the uninterrupted time they need to create.
There’ s no one-size-fits-all solution right here. One company’ s ideal conversation methods will look vastly different from another’ s. In some cases, daily standup/huddle conferences (popularized by the agile framework) are simply the ticket. For others, an office conversation tool like Slack or Skype is favored. And sometimes even plain old-fashioned email may suffice, although this seems progressively rare.
The best approach is to continually talk to your people and absorb their particular feedback. Figure out what works best for all of them and tailor it to the requirements of your project.
Find the Right Tools and Companions
All of us mentioned a couple of popular office cooperation platforms in the previous section. There are other people built specifically for project management — such as Trello , Workfront , and Basecamp — as well as others still that are customized for articles marketing initiatives. These platforms consist of Contently , CoSchedule , DivvyHQ , Kapost , Percolate , and more.
If you manage a large, distributed group that produces high volumes associated with content, it might be worth your whilst to invest in such a solution for central organization and coordination. Many of the choices offer free trials.
Additionally , you might think about working with a partner to can brighten your load with time- plus resource-consuming projects. For example , an experienced company that specializes in content marketing (I can think of at least one! ) reduces stress in numerous ways , freeing up your individuals to fully plug into their own function while offloading much of the administration and execution.
Standardize Your Review plus Approval Processes
This has been an internal concentrate for us at TopRank Marketing. High quality assurance is a vital component of the information production process, and one where details frequently get bogged down. Nailing down the various considerations above can help smooth out reviews and approvals that will push content over the hump.
There are a lot of handoffs, prompts, and dependencies in enjoy during QA, so it’ t critical to have those communication ranges locked down. Editorial calendar plus content management software frequently has built/in workflows for multiple rounds associated with review. A detailed creative brief will even help provide structure for edits and feedback.
Putting the Pieces Collectively
Preferably, you’ d have a dedicated task manager running point on your articles initiatives. But in reality, these obligations often fall on the content marketing and advertising manager’ s shoulders, meaning we have to put on our PM hats plus guide the ship as best we are able to.
Pressing projects to completion, efficiently plus exceptionally, isn’ t all that not the same as building a catapult or any other course project. It’ s all about knowing your people, establishing clarity along with everyone involved, and giving them the various tools, partners, and resources they need to be successful individually.
If you’ re curious about exactly how my team’ s catapult ended up, we decided to put our own turn on the assignment. We jury-rigged the spring-loaded baseball bat that — once triggered — swung on powerfully and drove the football ball like a hundred yards.
Unfortunately i was disqualified from the contest because all of us failed to adhere to the actual guidelines.
I suppose that when our group had a documented strategy, superior communication, suitable tools, plus a more stringent review process, all of us might’ ve delivered something a lot more in line with the actual objective.
I guess I did find out something that day. Certainly not how to build the catapult.
Efficiency is often top associated with mind for any content marketing supervisor. How can you enhance your ability to manage your projects and save time. Check out these types of tips to overclock your B2B marketing efficiency .
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