A hot topic for each marketer today is working with influencers. But how do you find the right influencers? How can you manage those relationships and how would you scale programs?
Essentially, what tools do you need when it comes to B2B influencer marketing?
This is a collection of social media and influencer marketing and advertising tools you might find useful whether you’ re a B2B or a B2C marketer. But definitely if you operate B2B.
Outside of the marketing tools you might use for the content material marketing that goes along with many influencer marketing programs, there are 3 general areas of opportunity to scale along with technology when it comes to working with influencers.
1- Identification, certification and recruiting
Finding the right influencers based on social information among other sources is much easier having a tool made for that purpose. Fans can be faked so digging into more details to validate influencers is simply as important. Finally, collecting enough info to initiate a relevant and customized recruiting effort is made much easier along with certain tools.
2- Monitoring and engagement
Once you’ ve identified and engaged with a number of influencers, it’ s essential for your own sanity that you use tools in order to their social media activity and get notifications for opportunities to engage. Maintaining human relationships with B2B influencers in between promotions is key if you want to keep the brand appreciate alive.
3- Measurement and reporting
How you measure depends on your own goals but being able to track distributed URLs and report their achieve, engagement and contribution to transformation is essential. Measuring the influencer’ s i9000 activity is important and so is calculating the impact of the influencer on the network as well as that network’ s effect on their networks. Then you can wrap everything up in a nice report.
As far as types of influencer marketing and advertising tools, there are many . In order to simplify, I’ ll say you can find two general categories for B2B (specialty and platforms) and I’ ll include a few examples for every. This is not a comprehensive list, but an accumulation of tools that I have often utilized.
Speciality Changer Marketing Tools:
To identify influencers, you can use:
- Followerwonk – Twitter specific research
- BuzzSumo – Twitter specific, but additionally, there are options to find blog post authors simply by topic and the social share recognition of their content
- Keyhole – For monitoring keywords, hashtags and Twitter or even Instagram handles. Also gives you one of the most influential individuals for a keyword or even hashtag
- Brandwatch Viewers – Twitter particular search with advanced query choices and filters
- LinkedIn Product sales Navigator – Designed for business professionals, there is no better device than LinkedIn. Sales Navigator provides many more search and tracking choices.
In order to and engage influencers, you can try:
- Nimble – Full featured plus low cost influencer CRM platform
- Linkfluence Radarly – Full social media monitoring alternative (client)
- Agorapulse – For social media checking and management
- Zoho Social – Intended for social media monitoring and management
- Talkwalker – Full social media monitoring solution
- Brand24 – Full social media monitoring solution
- Mention – Full social media monitoring solution
Influencer Advertising measurement: While many from the tools above offer some component of tracking and reporting, here are some extra options for measuring social influencers plus influencer marketing efforts:
Influencer Marketing Platforms
For some companies, just one solution is a better fit and for that will, there are three comprehensive influencer marketing and advertising platforms I am most familiar with which are particularly effective for B2B:
Traackr – From finding and validating in order to monitoring and engaging to monitoring and reporting, this platform will it all and with stye. A great consumer experience makes it easy to use all facets of this platform yourself or you can obtain help from their professional services.
Onalytica – Offers robust influencer identification, wedding and measurement capabilities. Some of the functions you can use as you like and others need professional services. One unique function is the ability to upload content meant for analysis which then makes influencer suggestions based on the content.
GroupHigh – A full changer marketing platform that focuses on bloggers which may be quite helpful for finding and interesting with B2B influencers as well as confirming on when those bloggers point out your brand.
Obviously a tool or technology is only because effective as the expertise of the individual using it. If you’ re searching for that kind of expertise with B2B influencer marketing , the team at TopRank Marketing is here now to help. We’ ve been assisting major B2B brands like LinkedIn, SAP, Dell, Oracle, GE Electronic, 3M, Treasure Data, Prophix, DivvyHQ and Content Marketing Institute be successful with content marketing programs plus we can help you too .
A version of the post originally published on LinkedIn .
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