The whole Guide to Social Media for Restaurants & Bars

24 Apr

With more than 200 million posts labeled #food and 23 million along with #drinks, food and beverage photos can be some of the most popular types of content upon Instagram. It’ s very likely that the customers are posting with or without your own interaction.

When 88% of people are influenced by evaluations and online comments, having a good intentional digital strategy is important for your restaurant or bar.

In this guide to social media for dining places and bars, we’ ll talk about:

  • What you’ re missing out on if you’ lso are not on social media
  • Setting up your profiles for success
  • Creating relevant posts
  • Using location-based advertising
  • Next-level marketing strategies
  • Analyzing all of your work

Can You Afford not to Be on Social Media?

According to our Q3 2016 Sprout Social Catalog , 75% of people purchased an item because they saw it on social networking. Of that percentage, 60. 7% have to see a post 2-4 times from your company before making a purchase.

graph-times-purchase2x-1

In case you’ re not visibly participating in social media, then you’ re losing out on a large customer base.

Fill out All of Your Profiles

If you’ re just starting out on your social media accounts, make sure important information like your hours and get in touch with information can be easily accessed in your profile. The less clicks it requires to find out about your bar, the better.

Milwaukee-based Camp Bar has multiple locations that they go with their Twitter bio.

camp-bar

Multi-location Buffalo Outrageous Wings uses the particular limited Instagram bio space in order to speak directly to their customer. Wings are part of their name plus a big customer draw. It makes sense to achieve the meal featured prominently in their biography and in their photos.

buffalo-wild-wings-instagram

Facebook Pages provide an easy way to input your information, which includes opening hours, address, messaging choices and popular times to visit. The Publican ’ s Facebook Web page showcases its busiest  hours. This is often incredibly helpful for those who are unfamiliar with the particular restaurant.

publican-facebook

There are many other attributes associated with Facebook Pages that you should take advantage of:

  1. Add a Book Now switch if you accept reservations
  2. Upload your menu
  3. Add cuisine type
  4. Add services like “ Great for Kids, ” “ Good for Groups” and “ Take Out”
  5. Allow Reviews (and make sure to respond to them)

If you need more information on how to set up your own Facebook Business Page, check out our complete guidebook   and walkthrough.

social press analytics banner

Set up Multiple Places on Facebook

Should you have multiple locations, Facebook makes it easy that you can add all the addresses. While it might be a pain to set up in the beginning, the benefit would be that the closest locations will pop up for the customers. If you have numerous locations, think about posting a spreadsheet to Facebook instead. You can use this to your benefit later by creating location-based Fb ads.

Think of the primary Page as the umbrella Page, since demonstrated by the Revelator Coffee Page below.

revelator-locations

Each location can have its own subpage linked to the major one like this Birmingham location . Based on your social internet marketing strategy , you can have the individual places handle their own posting.

This can benefit you in a few methods:

  1. You can reshare from location Pages to the primary Page. This means less time is needed to curate branded content.
  2. It’ s easier to promote location-specific menus specials.
  3. Customers may post location-specific reviews. It can be a discomfort to navigate negative customer feedback. In case locations are readily available for the customer, then you definitely won’ t need to decipher which usually bar had slower service compared to normal.

Whilst establishing location-based Facebook Pages can have the advantages, there are downsides to managing several Pages.

  1. You might have more Pages to pay attention to. Fortunately, our Clever Inbox helps you control messages all in one location.
  2. More Pages mean  a greater probability that posts veer off-brand. You are able to prevent this from happening simply by establishing a brandname voice and training community managers about it.
revelator-birmingham

Make Relevant Posts

Wedding vs . Promotional Posts

In the same Sprout Index, study discovered the most annoying action brand names make on social media is too a lot of promotional posts. What do promotional content look like? They’ re the in-your-face marketing that you encounter on a daily basis.

graph-annoying-actions2x-1

The majority of promotional posts talk about discounts or perhaps a specific product. It’ s roughly the same as the party guest who just talks about themselves. But if that person started conversations with questions, listened to various other guests and made new cable connections, then you wouldn’ t mind some boasting every now and then.

Marketing posts don’ t need to be blatant marketing. Incorporate action shots or even product placement in a way that is aesthetically attractive to your customers. The best photos or even videos can get your customer briefly imagining themselves at your business.

Approach social media like you might a group of strangers at a party. Spread tidbits about yourself while mainly engaging with other people. Engagement blogposts focus the conversation on your clients.

Here are a few ideas to start a conversation:

  1. Request a question
  2. Solicit consumer opinions on new products
  3. Incorporate user-generated content into your technique

Post at Ideal Times for Your Restaurant

It’ s important to know the best times to publish to social media , but be sure you understand your core audience very first. Take time to analyze your current stores’ visitors know when to best achieve your customers.

For example , in case your bar doesn’ t open till 8 p. m., then publishing about mixed drinks at nine a. m. won’ t function very well. This is why it’ s essential to work with time ranges instead 1 specific set time. See the data on consumer goods manufacturers best times to post on Instagram:

heatmap associated with best times to post on instagram for consumer goods

On the other hand, you can post content that’ ersus easily digested (no pun intended) at any point of the day. Examples of this type of content material include staff features, interior and exterior pictures, general food items (excluding alcoholic drinks) and behind-the-scenes company updates.

Because social network timelines tend to be more algorithmic, we highly recommend a  social media advertising strategy that pairs with your posted articles. You can promote posts at a specified hour to ensure that your customers see the hamburger special before dinnertime.

What’ s the point of publishing a mouthwatering dinner photo in case your customers don’ t see it till the next morning?

Make the most of Location-Based Advertising

Location-based advertising allows you to control when people call at your ads, oftentimes within a certain radius. On Facebook, you have the ability to focus on from specific business locations. Any time a customer walks by a location plus happens to be browsing Facebook, they’ lmost all be served up a Fb Ad.

facebook-business-location

According to NinthDecimal’ s Mobile Market Insights Report   (PDF),

  • Retail cellular ads performed best when offered within 2-5 miles of a store— 24% better than the average CTR.
  • Store visits increased 80 percent within the 1st day a cellular ad was served compared to typical store visits.

Take Your Restaurant Social Media Pages to another Level

If you feel such as you’ ve got your electronic strategy down but still need a small spunk in your posts, consider such an example advanced marketing strategies:

1 . Pair up With Another Cocinero or Bartender for a Collaborative Dinner

Collaborations work well personally and in digital form. Begin by selecting a restaurant or bar that you might enjoy working with.

second . Feature a Social Media Influencer

Take advantage of social media marketing influencers by providing exclusive meals or curated encounters. One way to feature a takeover is to ask an influencer to showcase close by experiences they enjoy. For example , in case your restaurant is based in Denver, they could post about your food and other nearby attractions they enjoy.

Another way to work with influencers is to make a collaborative menu item or occasion. This can be especially useful for ingredient-oriented brand names. For example , a BBQ sauce brand name could work with someone to create a specific recipe that becomes published with an influencer’ s blog.

3. Go Live

Stream parties, game-day events plus talk about new promotions on reside video. This is also a great way to visit behind the scenes on your bar. Set up the live Q& A with your cook or feature a mixologist who can explain to you how  to mix a drink at home.

4. Make Spaces Specifically for Social Media

Mr. Sherlock holmes Bakehouse in Bay area is a very small space. However , ranges for their cruffin are out the doorway every morning and the bakery has turned into a destination spot for Instagrammers.

From the neon sign to the tiled words “ Holmes Sweet House, ” customers flock to the shop just to prove they were there.

You can take a similar approach along with uniquely tiled floors, wallpaper or even other signage. Highlighting what makes a person unique should be clear in your interpersonal promotion.

Analyze Your own Strategy

All of the work you place into creating content, sustaining your community and responding to evaluations mean little without data in order to back it all up.

Sprout Social’ s Group Reports allow you to connect multiple Facebook Pages, Instagram profiles and Twitter accounts to provide you with a high-level report on your business. This report can keep track of all your locations without someone manually typing data into a spreadsheet.

sprout social team report overview

To get you started, here are some stats you can track:

  • Branded hashtag use
  • Facebook check-ins
  • Geo-tagged photos or posts

The food and drink market has an advantage on social media. The right slice of pizza or newly baked bread being sliced open up can cause a visceral, mouth-watering response in the viewer. The content is awaiting you in your restaurant.

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