Let’ s be honest: advertising as a musician is tough.
On any given day there is a million must-do’ s and barely enough hours to get them performed, right?
Promoting your own latest songs. Networking for new performances. Fighting for the attention of refreshing fans.
Exhausting? Without a doubt.
But ever-so-rewarding in order to all comes together.
Since musicians are often so busy, you should make the most of your time spent marketing.
And if you’ re laser-focused on building up your SoundCloud or even Bandcamp presence, you might want to consider growing your horizons to social systems.
For the sake of building up basics or rabid followers and getting found out by new ones, understanding the in’ s and out’ s associated with social media for musicians is an issue of “ when, ” not really “ if. ”
Why social media marketing for musicians issues so much
Make simply no mistake: social media isn’ t some form of silver bullet for musicians along with stars in their eyes.
Nevertheless , a smart social presence is undoubtedly the easiest method to grow your audience and fill room at your gigs.
Exactly how so?
For starters, think about that your audience is likely glued in order to social media regardless of your genre. Actually Instagram recently passed a billion dollars active users whilst Facebook boasts two billion daily active customers themselves. These figures blow the likes of SoundCloud and Bandcamp out of the water.
Also, and did you know that YouTube is the officially the most popular songs streaming service at this time, beating out Spotify and Apple company Music?
Besides, a good optimized social presence can transmission your status as a professional. Within an industry where competition is so aggressive, having pristine profiles out there allows people know that you’ re not an amateur.
That said, social networking for musicians is can be a little bit tricky.
With so many systems to choose from and a need to stand out from the particular crowd, where should you focus your time? What should you post?
Heck, where should you even begin?
In the guide below, we’ ve outlined the best practices of social networking for musicians including how to setup your profiles and come up with a content material calendar that totally kills this.
Now, let’ ersus dive in!
Begin by optimizing your profiles
When someone looks you upward, they’ re more than likely going to discover your social profiles via Google or via Facebook, Instagram or Twitter.
That’ s why working with a clean, optimized profile on every platform is a top priority.
Before worrying too much about articles or creative touches, you need to keep your profiles tick the following three containers:
- Make your own profile or bio link rely by always pointing to your most recent promotion (think: new song, recording, tour or merch)
- Your profile pictures and addresses are properly sized for social
- Ensure that any and all profile details is accurate and up-to-date which includes tour dates or events
The beauty of social media intended for musicians is that you have tons of innovative freedom beyond these three factors.
Let’ s set aside a second to look at what an optimized music performer profile looks like in the wild.
Using a stylized band picture, Weezer’ s Twitter bio shows their latest album, singles, lover store and tour dates. That’ s information to pack into such a little space, but you can make it happen when you are economical with your copy and choosy with your links.
Meanwhile, blink-182’ s Instagram highlights their visit dates and Las Vegas residency, along with social-specific hashtags they want their fans in order to tag themselves with.
Don’ t neglect valuable real estate like your cover photos, too. Here’ s a great example of Fall Out Boy’ s cover photo promo, which usually scores bonus points by being aesthetically striking as well.
If you would like that sort of professional vibe for the profile without hiring a designer, don’ t fret. There are tons of image creation equipment out there like Canva that can help you create your own banner ad, tour announcement and everything in-between.
And although imagery certainly issues, it’ s perhaps most advisable to make sure that you never let your users gather cobwebs. For example , you should always possess Facebook activities on deck for the shows if the venue you’ lso are playing at isn’ t doing it legwork of promotion themselves.
Now that your profile is usually squared away, there’ s the particular still the issue of content.
That is, how do you keep your social give food to filled with fresh stuff for your fans?
Keep your followers informed
You shouldn’ t worry about doing too much self-promotion given that’ s what social internet marketing for musicians is all about.
As such, there’ s no need to end up being shy about whatever is brand new in your world.
Brand new song? Upcoming album? Hitting the street?
Let people understand!
Considering how fickle algorithms are and how fast social media marketing moves in the first place, frequent hype articles are totally fair game.
Additionally , it’ s a good move to put together frequent fliers plus announcements which are perfect for pinned twitter posts or posts. That way, anyone going to your profile can know what you have going on.
Oh yea, and bear in mind that social selling is completely fair game for musicians. Via creative promotions and sales, you are able to hawk your merch via interpersonal with no shame.
Display yourself in action
Simply following a band or artist upon social media, it’ s because you need them in action, right?
Well, your followers feel the same manner.
If you’ lso are regularly touring or playing displays, shouting out attendees and publishing pictures of your performances is a good begin.
Also remember that your fans can be an awesome source of content themselves.
Encouraging user-generated content in the form of labeled fan photos is a brilliant method to interact with fans and show them some love, too. Reposting these types of photos is a subtle yet substantial way to create a stronger connection with your own audience and let them know you’ lso are listening to them .
Posting new articles doesn’ t have to be a massive manufacturing, either. If you have some time to eliminate, why not record a quick off-the-cuff interpersonal video to keep your feed fresh ?
Post some behind-the-scenes content
On the related note, a huge piece of social internet marketing for musicians is authenticity.
Rather than just post promotional after promo, it also pays for connecting to your followers on a more individual level.
A low-hanging way to do just that is to publish content that takes your fans behind the scenes.
Whether you’ re traveling across the country or just seated in the studio, don’ t overlook the power of a candid snapshot. This kind of posts are windows into your entire world and are much more entertaining than 99% of what’ s probably currently in your followers’ feeds. They can actually serve as some much-needed escapism for the fans.
And if not more than that, behind-the-scenes photos also give you a chance to show off your personality.
Again, you need to submit with regular consistency to stay highly relevant to your fans and followers. Considering the fact that it only takes a few seconds to snag the snapshot to post to your Facebook or even Instagram story, consider behind-the-scenes chance as a sort of “ backup plan” if you don’ t have anything to publish.
Now that you understand how easy it is to stock up upon content ideas so you never go out of things to post, you’ lmost all also want to consider your social media posting schedule for getting all of that content before fans. You can use the Sprout Social Diary to plan content in advance. You can even let Sprout’ s ViralPost choose the best posting periods for you, so you get the most out of all those photos and posts you’ ve curated. Both features let you slow up the amount of time you need to spend each day simply figuring out what to post and when to publish it, so you can spend more time on everything otherwise on your to-do list.
Tag brands, venues and other music artists
It’ s well-documented that tagging serves as a way to immediately increase the visibility of your posts upon Facebook, Twitter or Instagram.
As such, it never damages to tag others in your content where appropriate. Some examples of wise tagging include:
- Boosting brands (think: instruments or even clothing) that you can show off in your efficiency photos
- Shouting-out the venue where you’ re executing
- Highlighting fellow music artists you’ re touring with or even someone whose song you’ lso are covering
To know: you could score a big-time fans or repost from an industry gamer through tactical tagging. Although labels might not seem like a big deal, anything you can perform to get more eyes on your profiles is really a point in your favor.
Connect to your fans
This may seem like a no-brainer, but don’ t overlook the importance of going back-and-forth with fans.
Probably they love your new song. Possibly they have a question about your newest merch.
Either way, reacting and retweeting shows that you’ lso are listening to them. While it might not be an issue to you, shout-outs can make fans really feel positively starstruck and encourage them to become even more loyal followers in the long-run.
Carve out some time during the day to respond to fans, paying near attention to your notifications and describes in the process. Obviously, it makes sense to prioritize questions that deal with shows or even merchandise: try to get to those in just a few hours if possible.
Make YouTube a top priority
Last but not least, let’ s discuss YouTube.
While you might not really think of YouTube as a traditional social networking, the platform’ s insanely energetic community tells an entirely different tale.
As noted, Youtube . com is the number one place where individuals stream music versus Spotify, The planet pandora and a whole slew of additional services combined.
With no, it’ s not even close.
Since people are more familiar with Youtube . com versus music-specific sites like SoundCloud or Bandcamp, having your music existing on the platform flat out makes sense. Whilst YouTube streaming isn’ t specifically a cash cow, simply becoming there is totally worth it.
When it comes to social media for musicians, there are several specific Youtube . com optimization tips to think about.
To start, make sure that your own video descriptions are fully completed including tags and links. Given that YouTube gives you plenty of real estate within video descriptions, feel free to highlight as much promotions or social profiles when you see fit.
Another way to look less “ amateur hour” on YouTube is simply by optimizing your videos’ thumbnails. A few simple overlay text is a refined yet significant way to make your own videos stand out from the crowd through search.
Finally, a brilliant proceed for gaining traction on YouTube like a musician is to publish cover tunes.
This is more of a good artistic tip versus a solely social one but it deserves your own attention regardless.
The normal thread between many of the biggest music names on YouTube?
That’ s right. Covers. Lots of ’ em.
Especially if you’ re an up-and-comer, covers the long-term way to expose yourself to a good audience that’ s unfamiliar with your job. Case in point, this cover of the Cranberries’ “ Zombie” accumulated nearly 130 million views inside the span of six months.
Think since covers as a sort of gateway for your original music. While you are by no means required to post them, they’ re the safe bet for growing your own audience if you’ re beginning with zero.
And with that will, we wrap up our guide!
Any more questions on social networking for musicians?
All of us get it: musicians are busy.
As a result, you need to squeeze one of the most you possibly can out of your schedule.
By optimizing your profiles from your word “ go” and constantly having fresh content in mind, handling your accounts becomes second character.
We still wish to hear from you, though. What do you believe is the biggest challenge of social media marketing for musicians? Which platforms are usually your top priorities? Let us know within the comments below!
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