The way to Sell on Pinterest: A Step by step Guide for Social Brands

7 Aug

Whoever knew that digital scrap booking could be so much fun?

Along with 150 million users Pinterest includes a slightly smaller footprint than additional social giants like Instagram or even Facebook. Of course , sometimes the best elements come in small packages.

Pinterest is a dream come true for marketing experts. 96% of users regularly study products on the station, while 87% buy the items these people see. In fact , research shows that Pinterest bests Instagram in influencing purchasing decisions with US customers.

Pinterest is particularly great for streamlining the initial stages of the purchaser journey. 93% of users plan their buys on the platform currently. More than half of those plucky pinners also provide an annual income of more than $50, 1000 .

So how would you sell to these social scrapbookers?

Step 1 : Know Your Target audience

The best way to sell read more about any channel is to know your own buyers. Remember that users see advertised pins (we’ ll come back to those) based on what they’ ve loved and followed in the past.

Importantly, this scrapbook site is really a more diverse channel than you’ g think. When it first began, the particular Pinterest user base was extremely female. Now, 40% of all Pinterest users are men .

Guys like pretty photos too.

Graph showing social media users

The great news? Pinterest makes targeting your perfect audience super easy. In the past, Pinterest’ ersus “ targeted advertising” list functions around 400 interests. However in 2017, the platform announced the Pinterest Flavor Graph .

The flavor Graph offers a whopping 5, 500 categories within the Pinterest Ads supervisor. With it, companies can reach further audiences. The more refined your focusing on is, the better your chance of shutting those sales.

Pinterest even has “ Actalike Audience Focusing on , ” which imitates Facebook’ s “ Lookalike” feature. The largest difference is that with Pinterest, you simply need 100 followers to create a good Actalike campaign. Additionally , with a difference of between 1% and 10%, you can pinpoint a refined audience than you’ g get with Facebook.

Actalike Audience groups and targets on Pinterest

Step two: Set Up Your Business Selling Account

If you’ ve used Pinterest for a while now, then you may be using your personal profile. While a private Pinterest account is great for your interests, it can’ t compare towards the tailored power of a Business accounts .

Switching your individual profile out for a Business account provides your brand image more reliability. Also, it ensures that you can gain access to a range of options not available to regular users. All you need to do is click the “ Switch to Business” button in your account.

Once you’ re all set up, make sure that you make the most of your own profile.

Pinterest isn’ t just a social network; it’ ersus a search engine too. Just like Google, this relies on keywords to give context for your brand. Optimize your profile much like any part of your online presence simply by:

  • Using key phrases: Add keywords to your brand name, user profile descriptions and pinned content. Consider every opportunity to describe what you provide. For instance: “ Sprout Social: Social networking “
  • Making the most of explanations: You can add descriptions to the images on your own Pinterest board. Link back to your own product pages, and let your clients know what you’ re all about along with key phrases.
  • Adding hashtags: Like Twitter, Facebook and Tumblr, Pinterest also uses hashtags. Incorporate a few in your pins to help clients find your content.

Notice how we use the key terms close to social media on our Pinterest page:

The Develop Social Pinterest home page

Step three: Create Buyable Pins

There are plenty of great ways to sell items on Pinterest, but one of the simplest options is Buyable Pins . These buttons on your profile perform what they say on the tin. They provide people a way to instantly purchase the products on your Pinterest page. If you use a huge ecommerce platform to sell products such as Shopify, then you’ ll qualify for Buyable Pins.

To include Buyable pins to your account go into Shopify and click on the “ Pinterest/Shopify” web page. Click on the “ Add” button to Pinterest into your sales campaign. Voila – you’ re done!

Once your account is set up, hooks featuring items on your online store may have a bright blue “ Include in Bag” or “ Buy It” button. Remember, general category webpages won’ t show up as Buyable pins. You need to link to real item pages.

Example of a Buyable Pin for the Sobu Pinterest page

You can also easily simplify your Buyable Pin experience simply by downloading the browser button intended for Pinterest. The plugin means that you will soon save best-selling items to your Pinterest boards and add descriptions with no going to your social site.

Easy peasy.

Step four: Use the Right Selection of Rich Hooks

If you thought buyable pins were the only ones really worth having, think again.

Pinterest also offers Rich Pins . You can play with your rich hooks in the Ads Manager section of Pinterest, and you’ ll find six categories to choose from

  • Product pins
  • Formula pins
  • Article hooks
  • Place pins
  • Movie pins
  • App pins

When you’ re learning how to market on Pinterest, Product Pins are usually your best friend.

Item Pins give you a code to place on your own account and website that links your store information to your Pinterest account. That means you can share current availability, price information and explanations in an instant.

Made. possuindo, a company that makes unique home furniture, noticed a 36% increase in website traffic, the 106% increase in transactions and a 173% increase in revenue if they started using rich pins.

Made. possuindo traffic and revenue increase cake charts

Step 5: Consider Marketed Pins

Pinterest hasn’ t always had an advertising concentrate.

When the site first introduced, it was all about having fun with images. Although it still serves that purpose nowadays, it’ s also capable of a lot more. The Pinterest Promoted Pins function emerged in 2017, giving contemporary brands the chance to upgrade their on-line efforts with cost-per-click campaigns.

Promoted Pins are similar to one of the CPC campaigns you might run on Fb or Google. You simply specify price range and duration for your campaign plus you’ re ready to go. Don’ to worry – you’ ll just pay when someone uses your pin number to visit your site. You’ ll become able to monitor and optimize your own campaign as it operates.

Example of a Pinterest Campaign by Macy's

Like most promotional campaigns, it won’ t pay to promote everything. Drive your cash into your highest-performing and well-known products instead.   Promoted hooks help you draw attention to your brand name and reach new customers. They’ lso are great for seasonal sales and cool product launches.

Step six: Become a Product Pinning Master

When you first add Pinterest for your sales strategy, it’ ll end up being tempting to put all your focus on your web store. However , like any social station being successful on Pinterest isn’ big t just about selling products. You also have to delight and engage your target audience:

  • Pin various other products related to your items: Pinning other products besides your own will be better your company reputation. It also opens up possibilities for business partnerships in the future.
  • Link tastefully: Unless you have got buyable pins, you’ re likely to have to link back to your items. However , make sure you do so with care. Don’ t be obviously promotional, concentrate on pinning products alongside other non-commercial content.
  • Join the particular “ Gift” tab: What much better place to look for a present than Pinterest? The social site has a particular drop-down menu that allows users to look for gifts at a certain price. Put in a price-tag to the description of your item and you’ ll automatically sign up for the list.
The "Gifts" section upon Pinterest

Step 7: Make Your pictures Count

Just like Instagram, Snapchat, and even YouTube, Pinterest is focused on pictures.

You’ lmost all need some eye-catching images in order to capture your audience’ s interest.

Fortunately, there are plenty of excellent tips out there to help you boost your product sales strategy. For instance:

  • Use Infographics: People just like a good blend of pictures and info. 65% of your customers are visual learners. Adding pictures to written content increases someone’ ersus willingness to read by 80%!
  • Forget faces: Pinners prefer simple product pictures . While photos that show off others using your items is fine, make the item the main focus.
  • Allow your images stand tall: Forget the small images you post on Twitter. Pinterest is a place where dimension counts. The social channel suggests an aspect ratio of 2: three or more. Opt for images around 600 broad by 900 tall.
  • Play with color: A product photographed towards a white background won’ capital t get as much attention as one having a vibrant backdrop. Keep color in your mind when you’ re setting the particular scene and remember that reds plus oranges get twice as many hooks as blue pictures.
  • Use great pictures: Poorly-edited and pixelated images won’ t cut it on Pinterest. Make sure that you create beautiful unique pictures that fit with your brand. Share images are a total no-no.

Combine your images along with your keywords, a catchy title plus plenty of useful information and you’ re sure to sell.

Look at Whole Foods’ stunning Pinterest page for instance. Not just does it use the right keywords and phrases, it also maintains an unique brand personality by means of attractive images in distinctly organic colors:

Whole Foods Market Pinterest house page

Step 8: Post Smartly, and Constantly Monitor your Strategies

Finally, to make the majority of your Pinterest sales, you’ lso are going to need a solid strategy. Social media equipment like Sprout Social can help you to monitor, plan and monitor your Pinterest posts. The more you track, the greater you’ ll be able to connect with your own target audience.

Sprout Interpersonal can help you to figure out which images possess the best impact on your audience. It’ s great for tracking engagement plus optimizing your ads. Sprout Advanced Analytics powered simply by Measured can even tell you which planks need the most help with a Pinterest Channel Report.

simply measured pinterest engagement report

Just like with some other part of your social media presence, publishing the right content at the right occasions will allow you to get more value from your Pinterest content. For instance, CoSchedule suggests that the most lucrative times to publish on Pinterest are:

  • Daily: Between 1-3 evening, 2-4 am and pm, 8-11 pm
  • Fridays: three or more pm
  • Saturdays 8-11 pm

It’ s Time to Pin-Point Social Media Achievement

Pinterest has gone ignored in the social selling sphere just for too long.

75% associated with saved pins come from businesses. What’ s more, 40% of the clients on Pinterest come with an annual income of over $100, 500. It’ s incredible to think there are still companies out there ignoring the advantages of Pinterest selling.

Begin your campaign now and you can end up being on the cutting edge of the new social media marketing wave. Plus, you’ ll possess a fun new hobby to enjoy as well!

If you liked The way to Sell on Pinterest: A Step by step Guide for Social Brands by Rebekah Carter Then you'll love Miami Internet Marketing Consultant

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