The Tasty, Strategic Addition to the Content Marketing and advertising Table: ‘Repurposed Content Cobbler’

16 May

Ingredients for Content Marketing Cobbler

If you didn’ t know, tomorrow, May seventeen, is home to a very special holiday: National Cherry Cobbler Day .

I know, We know— every day seems to be home for some strange, random, or innocuous vacation these days, but this one has a specific place in my heart.


Whilst my palate generally prefers a lot more savory options, fruit cobbler is usually my jam . (Does that count as a juga? No? OK. ) And as it happens, not only is cobbler of all types deliciously satisfying to eat— it also serves up a tasty slice associated with content marketing inspiration .

You see, cobbler was a good innovation in both sweet and tasty cooking, originating in the British United states colonies. Settlers didn’ t get access to suitable ingredients or equipment to generate their traditional puddings and pies, so using a little creativity using what they did have, the cobbler was born.

Like America’ s early settlers, content marketers need to adapt to their particular new, challenge-filled surroundings. From info overload to the death of natural social reach to age-old problems such as the lack of time, budget, plus internal resources, consistently creating brand new quality, engaging, and inspiring articles is an ever-present challenge.

The good news? You most likely already have a lot of the ingredients you need to make a tasty, strategic content cobbler. As well as the baking tactic is repurposing those ingredients into something your own audience can’ t resist.

Ingredient #1 – Your pantry of current content.

If there’ s one thing that each content marketer has in spades, it’ s a fully stocked content material pantry. From white papers plus eBooks to blog posts and first or third-party research, all of that powerful and niche content has the possible to be sliced, diced, and repurposed into something new and fresh.

For TopRank Marketing’ s CEO Shelter Odden , microcontent is one tasty repurposing component .

“ Snackable content material can often be managed and repurposed such as ingredients to create a main course, ” Lee says. “ On their own, brief form content like quotes, guidelines, and statistics are useful for social networking shares and as added credibility in order to blog posts, ebooks, and articles. ”

And am have a very fitting example of both microcontent and more robust content pieces being repurposed into a tasty dish: the Mastering the Perfect Content Advertising Recipe: 30 Essential Savory & Sweet Content Ingredients e-book.

Mastering the Perfect Content material Marketing Recipe eBook

In our pursuit to be the best answer for our audience, the particular TopRank Marketing team had developed individual, robust blog posts on 30 unique content marketing techniques , all showcasing definitions, quotes, examples, and guidelines.

And as an built-in digital marketing agency , we wanted to bring all those tactics together under one roofing to give our audience a little tactical food for thought.

We plucked plus tweaked the best practices content through each of the blog posts to form the meats of the asset. Then we experienced it with microcontent— namely authentic and curated quotes from external and internal experts— to add additional insight plus authority. Finally, we topped this off with some new, original happy to add a little extra flavor.

Content Marketing Recipe intended for Inner Chef

Snackable content can often be managed & repurposed like ingredients to create a main training course. – @leeodden #ContentMarketing Click In order to Tweet

Ingredient #2 – Your essence cabinet of flavorful data plus insights.

Herbs and spices often keep the key to unlocking the full possible of any dish or desert— and any good cook has the necessities on hand. So , when it comes to making sure your own repurposed content cobbler tastes perfect for your audience, it needs to be experienced with the right data and understanding.

“ We live in the age of big information. Every marketer has data. Every single marketer knows data holds strength, ” TopRank Marketing’ s Annie Leuman stated in the girl post 5 Explanations why B2B Content Marketing Works & 5 Reasons It Doesn’ to . “ And the most forward-thinking marketers are usually leveraging data and their useful knowledge to draw insights that could be acted upon in their marketing strategy. ”

Dig to the data to draw insight on which is resonating most with your audience— as well as what’ s leaving an undesirable taste in their mouth. Then do something on those insights as you repurpose to help improve reach, engagement, finished calls to action, and more.

When it comes to making sure your “ articles cobbler” tastes just right for your target audience, it needs to be seasoned with the correct data & insight. – @CaitlinMBurgess #ContentMarketing Click To Tweet

Ingredient #3 – A drizzle of creativeness and experimentation.

Cobbler was born thanks to the creativeness of America’ s early settlers. And the truth is, marketers, we all possess unique creative insights that can be put into the repurposed content cobbler combine to create something different and relevant for the target audiences.

As I heard The writer Acunzo say during his 2016 MarketingProfs B2B Forum presentation upon content marketing creativity :

“ You’ re the key to your creativity. You’ re the starter. ”

We often feel like we don’ capital t have the tools, technology, the group, or the talent to be highly innovative. But we marketers are scrappy in the content kitchen. We’ lso are innovative. We can and have made the most out of whatever resources we’ re given. But the key in order to success here isn’ t fortune. You have to tinker. You have to experiment. You need to practice. This will not only help you improve your recipe, but also find for you to use your resources in new methods.

We #contentmarketers are scrappy in the content kitchen. We’ lso are innovative. We can and have made the most out of whatever resources we’ re given. But you have to tinker. Click To Tweet

Cook Up Your Personal Content Cobbler Recipe

Like early settlers, content marketers need to adapt plus innovate in the ever-changing marketing panorama using the resources they have to consistently generate quality, engaging, inspiring content.

So , it’ s time to get to the kitchen, toss open your content pantry, data plus insight spice cupboard, and include a dash of creativity and testing to find unique ways to repurpose articles that resonates and drives worth.

To have the creative juices flowing, check out the Mastering the Perfect Content material Marketing Recipe: 30 Essential Tasty & Sweet Content Ingredients eBook mentioned above to beef up your articles marketing strategy and inspire your own formula for repurposed content cobbler.

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