The initial List: 50 Content Marketing Influencers and Experts to Follow into 2019

29 Aug

Content Marketing Influencers 2018

Content Marketing Planet 2018 will be right here before you know it. The largest content marketing meeting in the world brings together an incredible cornucopia associated with talent, curiosity, knowledge and dreams for success. Marketers from all over the world arrived at Cleveland, Ohio for this event associated with epic proportions.

Visitors of our blog know we have a lengthy history with the conference starting in the beginning with 8 years of speaking plus attending plus 6 years of joining up with Content Marketing Institute to build up speaker/influencer content marketing campaigns, also known as “ conference ebooks”, to help advertise the event.

Another custom that has recently been imitated but barely duplicated, is something we began several years ago: sort through the 200 or even more speakers and publish a positioned list of content marketing experts based on their social influence.

List Methodology: For this list we use the Traackr influencer marketing platform in order to filter the content marketing experts that are speaking at the current year’ h Content Marketing World conference utilizing a number of criteria including the relevance from the individuals to the topic, the degree that their networks engage, and the dimension of their networks. Online data is definitely pulled from blogs, Twitter, Fb, YouTube, Instagram, SlideShare, Flickr and many other platforms.

Obviously the topic in question is: “ content material marketing”. Everyone included on this listing is a) a speaker in CMWorld 2018, b) ranked within the top 50 for “ content material marketing” according to relevance, resonance, achieve and audience metrics.

CMWorld 2018 Influencer network

People always thank myself for including them in these listings and there’ s no because of be given other than to the people who worked well hard sharing useful content regarding content marketing to their social stations, in blogs, in videos plus online in general.

Thanks goes to ALL of the people who are positively sharing knowledge about content material marketing by engaging and assisting others with opinions, insights plus expertise on the social web. This particular list is just the beginning of understanding all the top experts and influencers round the topic of content marketing.

In this year’ s listing there are many familiar faces and some which are new. I hope you find new plus inspiring content marketing experts to follow along with through the rest of this year and directly into 2019.

50 Content material Marketing Influencers Speaking at CMWorld 2018

Erika Heald
BIG congratulations to Erika Heald for the best spot and to the other 3 ladies in the top spots: Pam Didner , Carla Johnson and Kelly Hungerford .

Ann Handley
Congrats AGAIN to Ann Handley for being the Most Engaging Content material Marketing Influencer out of this year’ s i9000 group of speakers, based on Traackr’ t analysis.

Erika Heald @SFerika
Marketing Consultant, Erika Heald Consulting
Presenting: Your Lack of Social Media Recommendations is Killing Your Employee Brand name Advocacy

Pam Didner @PamDidner
B2B Marketing Consultant & Speaker, Relentless Pursuit
Presenting: 5 Innovative Ways Marketers Can Enable Their own Sales Teams
Showcasing: Create A Scalable Worldwide Content Marketing Strategy in 7 Guidelines

Carla Manley @CarlaJohnson
Chief Innovator, Type A Marketing communications
Presenting: The Innovation Factory

Kelly Hungerford @KDHungerford
Digital Technique & Marketing Operations Consultant, Sunstar Europe SA
Introducing: Transforming Teams: The way to Transition Traditional Marketers into Content material Marketers

Jordan Brenner @BrennerMichael
CEO, Marketing Insider Team
Presenting: How to Create a Documented Content Online marketing strategy, Start Showing Your Content Marketing RETURN ON INVESTMENT Today

Shelter Odden @leeodden
CEO, TopRank Marketing
Presenting: Skyrocket Science Simplified: How to Optimize, Interact socially and Publicize B2B Content
Presenting: The particular Confluence Equation: How Content plus Influencers Drive B2B Marketing Achievement

Ian Cleary @IanCleary
Founder, OutreachPlus & RazorSocial
Presenting: The Content Promotion Framework with Workable Tips to Optimize Results from your Content Advertising
Presenting: Content Optimization and Distribution Techniques

Michael Gass @michaelgass
Owner, Fuel Lines Business Growth, LLC
Presenting: Agency Workshop: A New Method of New Business,

Heidi Cohen @heidicohen
Chief Content Officer, Workable Marketing Guide
Introducing: The Secret 3 Methods For Content Amplification And Submission Success

Captain christopher Penn @cspenn
Co-Founder and Chief Head, BrainTrust Insights
Showcasing: How To Use AI To improve Your Content Marketing Impact
Presenting: How to Use Synthetic Intelligence to Build and Optimize Content material

Bernie Borges @bernieborges
Co-Founder and Chief Marketing Official, Vengreso
Presenting: 3 LinkedIn Content Advertising Strategies that will Drive Visibility, Trustworthiness and Traffic

Andrew Pickering @AndrewAndPete
Co-Founder, Andrew plus Pete
Presenting: The Competitive Edge: The right way to Create an Unique Content Spin within a World of Copycats

Melanie Deziel @mdeziel
Founder, StoryFuel
Presenting: Think Like A Journalist: The five Keys To Compelling Content

John Jantsch @ducttape
Chief executive, Duct Tape Marketing
Presenting: How to Develop a Highly Profitable Agency Without Including Overhead

Robert Rose @Robert_Rose
Chief Troublemaker, The Content Advisory
Presenting: Welcome to Content Marketing World 2018

Andrew Davis @DrewDavisHere
Keynote Speaker & Best-selling Writer, Monumental Shift
Offering: Video Marketing Transformation – Transforming boring case research and testimonials into stories that will inspire action
Introducing: Curiosity Factor: The particular psychological phenomenon creative content internet marketers employ to earn and personal attention in a noisy world

Viveka Von Rosen @LinkedInExpert
Co-founder & Chief Visibility Official, Vengreso
Presenting: 3 LinkedIn Content Marketing and advertising Strategies that will Drive Visibility, Trustworthiness and Traffic

Douglas Burdett @MarketingBook
Host, The Advertising Book Podcast
Showing: Industrial Manufacturing Laboratory: Applying Content Marketing Best Practices towards the Challenging Audience of Engineers

Andy Crestodina @crestodina
Co-Founder and Chief Marketing Officer, Umlaufbahn Media Studios
Showcasing: Complete Search Marketing: SEO Master Class, Content Technique and SEO for B2B Free lead generation

Matt Heinz @HeinzMarketing
President, Heinz Marketing Inc
Presenting: Product sales Content That Sells: A Proven Method of Sales Enablement Success

Ann Handley @MarketingProfs
Chief Articles Officer, MarketingProfs
Showcasing: An Important Keynote simply by Ann Handley, The Long Stories: How Longform Content Beats Photos, Tweets & Chatbots All Day Every Day

Jay Baer @jaybaer
Owner, Convince & Convert
Presenting: Talk Activates: How Killer Content Creates Discussion and Clones Customers

Jesper Laursen @jesperlaursen
Founder plus CEO, Native Advertising Institute
Presenting: five killer cases: how to grow your target audience with native advertising

Cathy McPhillips @cmcphillips
Vice Leader of Marketing, Content Marketing Start
Presenting: Getting the Most From CMWorld 2018

Joe Lazauskas @JoeLazauskas
Head of Content Strategy, Professional Editor, Contently
Showing: Stories for the Earn: The Hidden Neuroscience of Articles Marketing
Presenting: Why Great Stories Create Our Brains Want to Buy

John Hall @johnhall
Keynote Loudspeaker, www.johnhallspeaking.com
Presenting: Influencer Marketing and PR Class
Presenting: Relationship Building That’ s Crucial to Make Your Content Marketing Thrive

Berrak Sarikaya @BerrakBiz
Sr. Social Media Manager, Yesler
Presenting: Lean Content material Marketing for Startups

Stephan Spencer @sspencer
Founder, Technology of SEO
Delivering: The Most Common SEO Errors in Demand Generation Campaigns

Michele Linn @michelelinn
Co-Founder plus Chief Strategy Officer, Mantis Study
Presenting: The Unsung Hero of Articles Marketing: Original Research

Drew McLellan @DrewMcLellan
Top Canine, Agency Management Institute
Presenting: The Company Edge 2018: When, What — and Why — Clients Delegate to Agencies

Mitch Joel @mitchjoel
Founder, Six -pixels Group
Presenting: The Long Tales: Exactly how Longform Content Beats Snaps, Twitter posts & Chatbots All Day Every Day

Cassio Politi @tractoBR
Consultor sobre content marketing, Comunique-se Group
Presenting: How you can Hold an Online Event that Creates Real Results

Andrea Fryrear @AndreaFryrear
President and Guide Trainer, AgileSherpas
Introducing: Going with the Circulation: Adapting Scrum Practices for Marketing and advertising

Garrett Celestial satellite @garrett_moon
CEO & Co-Founder, CoSchedule
Presenting: Obtained Leads? How To Find Your Content Core And also Drive Revenue From Content

Paul Roetzer @paulroetzer
TOP DOG, PR 20/20
Offering: How to Get Started with Synthetic Intelligence in Content Marketing

Jay Acunzo @jayacunzo
Creator, Unthinkable Media
Introducing: Break the Steering wheel: Stories and Ideas for Being Much better than Best Practices

Juntae DeLane @JuntaeDeLane
Sr. Digital Brand Supervisor, University of Southern California
Presenting: Electronic Brand Building: Optimizing Content to get Engagements, Search, and Reviews

Kathy Klotz-Guest @kathyklotzguest
Microsoft. Chief Officer, Keeping it Human being
Presenting: Yes And! Turn Your Tradition (OR CONTENT TEAM) into a Fresh-Idea Startup

Peg Sieren Miller @PegMiller
Senior Director, Development Marketing, Xactly Corp
Presenting: You Do a Content Inventory, Now Exactly what? How to Find the Hidden Gems Inside your Content Audit

Albert Jan Huisman @AJHuisman
Founder, Con Content
Presenting: How to Turn Highly Billable Professionals into Extremely Productive Articles Marketing Rock Stars that obtain Bottom-Line Results
Introducing: The Content Marketing Gemstone Model for Small Businesses and Business owners

Maureen Jann @SuperDeluxeMo
Managing Director, SuperDeluxe Marketing
Presenting: Buying the Bacon: Cultivating Thought Commanders to Break Down Trust Barriers along with Prospects
Presenting: The Content Marketing Diamond Design for Small Businesses and Entrepreneurs

Stephanie Stahl @EditorStahl
Common Manager, Content Marketing Institute, UBM
Presenting: Welcome to Content Marketing World 2018

Ahava Leibtag @ahaval
President, Aha Media Group
Presenting:   The very best 7 Writing Secrets of Hit-Making Songwriters”, CMWorld Cleveland Clinic Wellness Summit

Shafqat Islam @shafqatislam
Cofounder & CEO, NewsCred
Presenting: The other side of performance – functional efficiency: How to build, measure, and enhance high-performing teams that deliver high-performing content

Doug Kessler @dougkessler
Creative Director & Co-Founder, Velocity Partners
Introducing: The elephant in summary: We need to talk about metaphors in marketing and advertising.

Zontee Hou @ZonteeHou
President and Founder, Media Volery LLC
Presenting: Let’ s Chat: Just how Messaging Apps, Chatbots, and Tone of voice Assistants Will Impact Your Business within the next 3-5 Years

Tim Washer @timwasher
Keynote Speaker, Occasion Emcee, PowerPoint Comedian, Ridiculous Press
Presenting: CMWorld Chatter

Tamsen Webster @tamadear
Founder and Main Message Strategist, Find The Red Twine
Presenting: How to Make Your Ideas Irresistible

Leslie Carruthers @TheSearchGuru
President plus Founder, The Search Guru
Presenting : A-Z Transformation tracking issues for B2B and the way to solve them, Retail & e-commerce Lab

Amanda Todorovich   @amandatodo
Senior Director, Content & Innovative Services, Cleveland Clinic
Presenting : Building a “ Press Company” inside a Marketing Department
Presenting : CMWorld Cleveland Clinic Health Summit

Now it’ s your own turn. As with any listings, there are many people that I would love to find included that were not. I’ meters sure you’ re thinking exactly the same thing (Joe Pulizzi for example). When the person that influences YOU most isn’ t on this list, please reveal their name and Twitter manage in the comments.

Within the spirit of content marketing and within sharing our own expertise, I’ ve assembled a list of our top 10 posts about content advertising from the past a year:


The Ultimate Guide to Overcoming Content Marketing   that individuals developed in partnership with CMI and CMWorld is a great example of influencer driven content material. This approach has been successful enough just for Content Marketing Institute that they’ ve run the program over six years.

If you would like to learn more about how exactly create successful influencer content collaborations, you’ re in luck! Each Ashley Zeckman and I will be offering at Content Marketing World on the topic. Here are more information:

September fifth – 1: 45pm – two: 30pm
Solo Presentation along with Lee Odden
The Confluence Equation: Just how Content and Influencers Drive B2B Marketing Success

September 6th – twelve: 05pm – 12: 50pm
Solo Presentation with Ashley Zeckman
Changer Marketing is only for B2C Manufacturers (& Other Lies Your Mothers and fathers Told You)

Along with our TopRank Marketing teammates Jane, Nick and Annie, hopefully to see you at Content Advertising World. Check out what we’ re looking forward to the majority of at CMWorld and become sure to follow us on Tweets at @toprank meant for real time updates during the conference which blog for liveblogging coverage associated with select presentations.

If you liked The initial List: 50 Content Marketing Influencers and Experts to Follow into 2019 by Lee Odden Then you'll love Miami Internet Marketing Consultant

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