A week ago the TopRank Marketing team experienced the opportunity to attend the annual B2B Marketing Exchange conference in Chandler, AZ. This event featured insights through speakers on everything from marketing for your greater good to encouraging real alignment between sales and marketing and advertising teams.
For those of you who weren’ t in a position to attend (or who attended yet didn’ t have a chance to discover everything), here are our top information from this great event.
B2B Doesn’ to Have to Be Boring
TopRank Marketing CEO Lee Odden assisted attendees break free of boring B2B marketing and advertising when he took the phase and shared examples of brands which are winning with content that excites their audience. Here are some of the important takeaways:
— Jesse Meerman Scott (@dmscott) February 26, 2019
I can say @toprank does some amazing things along with dynamic B2B content as I’ ve been lucky to be contained in many of them..
It’ h time to take the white paper in the 90s style and into 2019! pic. tweets. com/Wf3WfU2X9Z
— Brian Fanzo (@iSocialFanz) February 26, 2019
. @leeodden sharing their experience in working with influencers. @TopRank truly gets it. (See glide of their customers. ) In B2B, it’ s ultimately about… the folks! #B2BMX picture. twitter. com/INucIrmfwF
— Andrew Spoeth (@andrewspoeth) February 26, 2019
. @leeodden I’ ve been following you upon Twitter for many years. So great to hear a person speak in person at #b2bmx . Thanks for excellent advice. Will be looking for opportunities to work together with @toprank
— Robin Scharpf (@RobinScharpf) Feb 26, 2019
Ahead of B2BMX, the particular TopRank Marketing collaborated with B2BMX speakers to create this fun brand new asset that features advice on how specifically brands can break free of boring marketing and advertising:
Just click here to see the Break Free from Uninteresting B2B Guide within Full-Screen Mode
Top Takeaways From B2BMX
TopRank Marketing’ s Lee Odden shares information into ways that brands can create online, influencer-driven experiences to delight their particular audiences.
3M’ s Carlos Abler gave a fantastic keynote that will covered a variety of ways B2B internet marketers can approach marketing to increase their particular impact on customers, prospects and the planet.
ABM is a topic over the mind of every marketer these days. Several of us are still unsure exactly how in order to approach it. If you’ lso are looking to get started, be sure to check out these types of key learnings from Oracle’ t account-based strategy.
We all know we require sales and marketing alignment, however the road to alignment is often a good uphill battle. If you’ lso are looking for a way to gain immediate grip, this post offers insights into methods for you to foster the collaboration, love, plus alignment needed to drive results.
Technologies and customer anticipations are constantly evolving. And excellent marketers, not only embrace these adjustments but aim to stay ahead of all of them. In this post, you’ ll find three or more ways to future-proof your marketing strategy.
At a time exactly where marketers are being challenged to deliver a lot more personalized, customer-centric experiences to create cable connections and drive results, there is an chance to find ways to automate marketing initiatives in a way that humanizes the experience. Find out how.
Thank You B2BMX!
Appreciate it to all the amazing speakers and participants that made B2BMX an amazing occasion! If you had the opportunity to attend, make sure you share your favorite moments in the feedback below.
If you liked That is A Wrap: Top Takeaways Through 2019’s B2B Marketing Exchange by Ashley Zeckman Then you'll love Miami Internet Marketing Consultant