ten Free Online Courses to Improve Your Marketing Skills

11 Feb

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Regardless of how much you already know, in today’ h fast-paced marketing world there’ s i9000 always plenty more to learn.

Today more than ever options for understanding new marketing skills abound, as well as the sheer number of choices can sometimes be overpowering.

Online courses is definitely an excellent way to advance your career via learning, and offer a go-at-your-own-pace cadence along with the ability to fit in as much or even as little instruction as you wish, anytime and wherever you want.

With more than 70% of companies viewing online learning as essential to long lasting strategy (Digital Marketing Institute), it’ s no wonder that online classes are flourishing.

We’ ve picked out 10 organizations providing online courses for optimizing your own marketing skills, and best of all, each is either completely free or offers totally free trials that allow you to try out content before you decide to make a commitment.

Let’ s dig in.


Course 1: Stukent’ s Expert Session Program

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Stanford, Harvard, Yale, Oxford, Cornell, and many other top universities use Stukent for remaining current with online courses, as well as the number of excellent digital and social networking marketing-related options is impressive.

Here are five of the good marketing-related courses available at Stukent by means of its expert session program :

Additionally , Harvard University or college itself offers a selection on totally free online courses, including 14 concerning data science plus five in the computer science group.

Course 2: BuzzSumo Academy

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Many marketing and advertising professionals use BuzzSumo daily, using a slew of features couple of know all the options the platform provides, which is why BuzzSumo created its BuzzSumo Academy program. The program offers an amount of courses on how to use BuzzSumo to collect and research information, and you’ ll find BuzzSumo Academy right here .

Our TOP DOG Lee Odden has been recently featured in a helpful BuzzSumo article by Susan Moeller , exploring “ How to Generate Endless Article Ideas for Content Marketing . ”

Course three or more: HubSpot Academy

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Working since 2012, HubSpot Academy offers a strong selection of totally free online learning resources.

Here are five selections to get you started:

Course 4: Google Analytics Academy

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Google Analytics is widely used, but with what can end up being an overwhelming array of features and choices, few tap into the true power the particular measurement platform can provide. Google Analytics Academy aims to improve that by getting more individuals using the advanced featured of the system, and with numerous free courses obtainable — including “ Getting Started with Search engines Analytics 360” and “ Search engines Analytics for Power Users” — now is the time to dig in and find out more.

We’ ve also written about analytics recently, which includes “ New Year, New View: 3 Methods to Approach Analytics in 2019 , ” and “ Measuring Content Advertising Success: Analytics Advice & Understanding from the Experts . ”

Course 5: SEMrush School

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Widely-used analytics and research tool platform SEMrush offers a selection of free online courses, exams, plus lessons through its SEMrush School program . Topics covered consist of SEO, social media marketing, affiliate marketing, pay-per-click (PPC), and content marketing. Here are various courses of interest to digital internet marketers:

Course 6: Traackr Academy of Influencer Marketing

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Traacker’ s Academy of Influencer Marketing and advertising (AIM) online understanding program offers a free course upon influencer marketing. “ Setting Sail with an Influencer Marketing Program ” contains eight videos, five quizzes, ten texts, and five downloads, just about all taught by Johns Hopkins College faculty member Shonali Burke .

Shonali also has one more course in the works for Traackr AIM, with the upcoming “ A Cherish Chest of Influencer Marketing Situation Studies . ”

Course 7: Hootsuite Academy

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Hootsuite offers several free classes through its online Hootsuite School program , including frequently-update classes on using its service, and other a lot more general marketing courses, including the six-hour “ Social Marketing Training ” course which includes six chapters addressing such areas as:

  • Optimizing Your Social Media Information
  • Growing Your Recommend Community
  • Content Advertising Fundamentals
  • Social Marketing Fundamentals

Training course 8: Jeff Sauer’ s PAY PER CLICK Mastery Course

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College of St . Thomas instructor Shaun Sauer was an earlier beta-tester of Google Analytics, and it has been teaching marketers how to use Search engines Ads since 2010.

Jeff now offers a free week-long PPC course — an abbreviated version of his a lot more intensive month-long offering, including video clip lessons, downloads, and extensive planning help for Google certification tests.

Course 9: Lynda. com’ s Marketing Courses

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Lynda. com offers an impressive collection of digital marketing courses , with a free one-month trial period, the particular LinkedIn-owned service can be a goldmine associated with online learning.

Listed here are several recent additions to Lynda. com’ s online marketing course selection:

Course 10: Udemy

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With more and 100, 500 courses and over 22 mil minutes of video, Udemy also provides a wide variety of helpful online courses offered during a 30-day subscription trial time period.

Here are some of Udemy’ s recent online courses appealing to digital marketers:

Grow Your Marketing Repertoire With Totally free Online Courses


Growing your existing abilities and expanding your marketing repertoire with new knowledge are gratifying endeavors whether you’ re the chief executive or CMO, or just getting started in the marketing industry.

We hope the knowledge you gain from consuming any of these 10 online course choices will help to make your 2019 the landmark year for your campaigns.

As a parting bonus listing, here are several additional resources to assist you expand your marketing knowledge:

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