Upward, up, down, down, left, correct, left, right.
If you’ re a vintage gamer, you’ ll recognize the particular Konami Code used in popular video games as a way to uncover gaming cheats or even special effects. And if you attended Content Marketing World a week ago, you’ ll recognize that sequence through trying to find your way through Huntington Convention Middle to find your speaker sessions.
And even when you’ re not a gamer plus weren’ t able to attend the particular conference this year, you’ re within luck. The team at TopRank Marketing has compiled some best tips for powering up your event presence and our coverage of outstanding content marketing sessions from the greatest content marketing conference of the season.
Exactly how Team TopRank Marketing Levels Upward
Going to a conference like CMWorld demands an investment. Not only is there a financial cost for gaining access to incredible sessions, it requires an investment of time. And when you really want to get the most out of activities, it’ s essential that you’ re planning ahead how you’ lmost all tackle the week (which is really much more than just showing up on Day time 1).
#1 – Plan Your Classes Ahead of Time
As soon as the agenda for a conference is definitely released, our team begins the process of determining which sessions we will attend plus live blog. Having a plan can make navigating a large conference much easier and much more successful.
#2 – Provide Valuable Information for Attendees By Speaking
Highlight of the schedule this week! If you’ lso are at #CMWorld for influencer marketing and advertising, these are DO NOT MISS speakers. RT @toprank : Join @leeodden and @azeckman because they speak at #CMWorld this week. Here’ s when and where to catch all of them. https://t.co/ePMWSwvrEM picture. twitter. com/mALh3obcyW
— Becca Taylor (@beccataylor) September 5, 2018
Our own CEO Lee Odden has voiced at every single CMWorld to date. And am had the honor of talking there for my very first time this season. Presenting at conferences provides an excellent opportunity to share the expertise of your group, and connect with attendees.
If you are presenting, the quality of your content as well as your engagement with the audience is key to achieve your goals.
Here are a couple of participants top takeaways and feedback from your presentations:
Course: Rocket Science Simplified: How to Improve, Socialize and Publicize B2B Content material
Follow a “ Best Answer” strategy to make sure your clients find you. Know your customers’ questions. @leeodden #CMWorld
— Bob Meindl (@BobMeindl) September 4, 2018
“ In order to be the media, become the media. ” Thank you to @leeodden for an extremely informative workshop on how to optimize, interact socially and publicize B2B content with #CMWorld picture. twitter. com/EngJ3ytYMa
— Kim Moseman (@kim_moseman) September 4, 2018
Stick to “ Best Answer” strategy to make sure that your customers find you. Know your own customers’ questions. @leeodden #CMWorld
— Bob Meindl (@BobMeindl) September 4, 2018
Brain already blown at #CMWorld ! Off to some great start with a workshop through @leeodden full of takeaways for great content material promotion. picture. twitter. com/XcJzdDB8LS
— Sarah (Hunt) Huet sobre Guerville (@SarahSlice) September 4, 2018
33 pages associated with handwritten notes and only one class in! Rocket Science Simplified was obviously a spectacular crash course into B2B articles distribution @leeodden #CMWorld
— celtenouveau (@celtenouveau) September 4, 2018
Solo Program: The Confluence Equation: How Content material and Influencers Drive B2B Marketing and advertising Success
“ Continue to nurture your influencers or even you’ ll lose them. ” – @leeodden #CMWorld pic. twitter. com/sY899brHbW
— Mike Allton (@mike_allton) Sept 5, 2018
So many ideas coming out of @leeodden session on influencer marketing which i can hardly take notes quick enough. Good stuff. #CMWorld
— Alyssa Fox (@afox98) September 5, 2018
What a fantastic session @leeodden ! A B2B #influencerMarketing technique is on the top of my to-d0-list now! So many ideas! #CMWorld pic. twitter. com/JGSrrBFVry
— Brianna Smith (@Brianna5mith) September 5, 2018
Solo Program: Influencer Marketing is Only for B2C (and other lies your mom and dad told you)
All influencers are not created identical. I couldn’ t agree a lot more @azeckman and all #CMWorld rockstars. @annhandley @JoePulizzi @MKTGInsiders @BrennerMichael @joeDmarti @coryedwards so , where would @leeodden suit? Category “ Rockstar” pic. twitter. com/G4C7OGOjz1
— markboothe (@markboothe) September six, 2018
One of the most overlooked details in changer marketing is this: does the changer reflect well on your brand? Don’ t chase reach and qualified prospects at the expense of a brand problems. Really glad to see @azeckman along with other presenters reminding marketing pros relating to this! #cmworld picture. twitter. com/XdCFF1LMew
— Becca Taylor (@beccataylor) September 6, 2018
Don’ t dictate what your B2B influencers say, instead do topical ointment alignment research for audience vibration. – @azeckman #CMWorld
— Michala (@michalacrolle) September 6, 2018
Thank you @azeckman just for reminding me I don’ big t need a Kardashian to practice influencer marketing… in fact , I shouldn’ t? #CMWorld pic. tweets. com/gyhe4nJ67I
— Mitch Cooper (@mitchellacooper) September 6, 2018
#3 – Engage on Social Media
At large activities like CMWorld, attendees spend as much time looking at their phones because they do each other. In fact , when everybody was filing out of one of the keynotes, I discovered the crowd was moving extremely slow. Why? They were all intensely tweeting takeaways!
When an event has a hashtag, take advantage. You’ ll have access to a quite engaged audience (both those going to and those participating from afar).
Often on events, Chris Penn utilizes the data algorithm to identify the most discussed and engaging individuals or manufacturers at an event. As you can see, TopRank Advertising Lee Odden were strong opportunities at this year’ s CMWorld.
Image via @cspenn
#4 – Interact IRL
For our team, one of the incredible benefits to attending events will be the opportunity to interact with clients like the team’ s at LinkedIn and DivvyHQ, partners, prospects and influencers. Upon Wednesday at CMWorld, we had the particular pleasure of hosting a dinner for a few of our favorite marketers including Brock Stechman plus Brody Dorland of DivvyHQ (client), Carla Johnson , Jordan Brenner , Dave Charest , Mark Boothe , Peter Krmpotic , Eli Schwartz , Bernard Washer and Jesper Laursen .
Event Coverage of Our Favorite Gamers
In case you didn’ t get to attend all the sessions you’ d planned in order to, or were following from home, we now have a treat for you!
Below you’ ll discover our team’ s event protection of some of our favorite CMWorld periods:
LinkedIn’ s i9000 Megan Golden on Building a Blockbuster Content Marketing Strategy (Client)
The #B2B blockbuster #contentmarketing strategy monetizes a brand’ s expertise. @Goldmegs #CMWorld Click To Tweet
Content needs to be interesting, valuable, and useful most of all. @amandatodo #CMWorld Click To Twitter update
Influencer & Content Marketing: Solving the Confluence Equation with Lee Odden
Changer Marketing activates internal & skillfully developed with engaged networks to co-create content of mutual value plus achieve measurable business goals. @leeodden #CMWorld Click To Tweet
If we are likely to create better content we need to learn how to consume content better. @DrewDavisHere #CMWorld Click To Tweet
Ashley Zeckman Dispels B2B Influencer Marketing Lies at CMWorld
Rather than shamelessly telling us to buy a product, #B2B influencers are collaborating around a concept. @azeckman #InfluencerMarketing Click To Twitter update
How Twitch is Breaking New Ground Within Audience Engagement
Authentic and real-time #video can be better than immaculately produced with regards to engaging an audience. Jane Weedon, @Twitch #CMWorld Click To Twitter update
Allen Gannett Shares His Secrets to Racking Up A lot of LinkedIn Video Views
We’ lso are living in an age where genuineness is key on #socialmedia. People wish to hear stories from individuals. @Allen on #LinkedIn #video #CMWorld Click on To Tweet
Bonus Level: Ultimate Explained Conquering Content Marketing
For a number of years, the particular TopRank Marketing team has combined with Content Marketing Institute (CMI) to help provide helpful insights through top speakers. And this year had been no exception!
Thank You For Helping Us All Level Up!
It doesn’ t matter if you were an experienced speaker or first-time attendee, the advantage of an event like CMWorld is that everyone can connect and learn together.
In case you were lucky enough to attend this great occasion, what was your top takeaway? Lets us know in the comments section below.
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