Sport On: How to Power-Up Your Content Advertising Game with Insights From #CMWorld

12 Sep

Upward, up, down, down, left, correct, left, right.

If you’ re a vintage gamer, you’ ll recognize the particular Konami Code used in popular video games as a way to uncover gaming cheats or even special effects. And if you attended Content Marketing World a week ago, you’ ll recognize that sequence through trying to find your way through Huntington Convention Middle to find your speaker sessions.

And even when you’ re not a gamer plus weren’ t able to attend the particular conference this year, you’ re within luck. The team at TopRank Marketing has compiled some best tips for powering up your event presence and our coverage of outstanding content marketing sessions from the greatest content marketing conference of the season.

Exactly how Team TopRank Marketing Levels Upward

Going to a conference like CMWorld demands an investment. Not only is there a financial cost for gaining access to incredible sessions, it requires an investment of time. And when you really want to get the most out of activities, it’ s essential that you’ re planning ahead how you’ lmost all tackle the week (which is really much more than just showing up on Day time 1).

#1 – Plan Your Classes Ahead of Time

As soon as the agenda for a conference is definitely released, our team begins the process of determining which sessions we will attend plus live blog. Having a plan can make navigating a large conference much easier and much more successful.

#2 – Provide Valuable Information for Attendees By Speaking

Our own CEO Lee Odden has voiced at every single CMWorld to date. And am had the honor of talking there for my very first time this season. Presenting at conferences provides an excellent opportunity to share the expertise of your group, and connect with attendees.

If you are presenting, the quality of your content as well as your engagement with the audience is key to achieve your goals.

Here are a couple of participants top takeaways and feedback from your presentations:

Course: Rocket Science Simplified: How to Improve, Socialize and Publicize B2B Content material

Solo Program: The Confluence Equation: How Content material and Influencers Drive B2B Marketing and advertising Success

Solo Program: Influencer Marketing is Only for B2C (and other lies your mom and dad told you)

#3 – Engage on Social Media

At large activities like CMWorld, attendees spend as much time looking at their phones because they do each other. In fact , when everybody was filing out of one of the keynotes, I discovered the crowd was moving extremely slow. Why? They were all intensely tweeting takeaways!

When an event has a hashtag, take advantage. You’ ll have access to a quite engaged audience (both those going to and those participating from afar).

Often on events, Chris Penn utilizes the data algorithm to identify the most discussed and engaging individuals or manufacturers at an event. As you can see, TopRank Advertising Lee Odden were strong opportunities at this year’ s CMWorld.

Image via @cspenn

#4 – Interact IRL

For our team, one of the incredible benefits to attending events will be the opportunity to interact with clients like the team’ s at LinkedIn and DivvyHQ, partners, prospects and influencers. Upon Wednesday at CMWorld, we had the particular pleasure of hosting a dinner for a few of our favorite marketers including Brock Stechman plus Brody Dorland of DivvyHQ (client), Carla Johnson , Jordan Brenner , Dave Charest , Mark Boothe , Peter Krmpotic , Eli Schwartz , Bernard Washer and Jesper Laursen .

Event Coverage of Our Favorite Gamers

In case you didn’ t get to attend all the sessions you’ d planned in order to, or were following from home, we now have a treat for you!

Below you’ ll discover our team’ s event protection of some of our favorite CMWorld periods:

LinkedIn’ s i9000 Megan Golden on Building a Blockbuster Content Marketing Strategy   (Client)

LinkedIn's Megan Golden at Content Marketing World

The #B2B blockbuster #contentmarketing strategy monetizes a brand’ s expertise. @Goldmegs #CMWorld Click To Tweet

How Amanda Todorovich and the Cleveland Clinic Monetized Their own Blog (And Why the Producing Revenue is Just Gravy)

Content needs to be interesting, valuable, and useful most of all. @amandatodo #CMWorld Click To Twitter update

Influencer & Content Marketing: Solving the Confluence Equation with Lee Odden

Changer Marketing activates internal & skillfully developed with engaged networks to co-create content of mutual value plus achieve measurable business goals. @leeodden #CMWorld Click To Tweet

Andrew Davis Helps Content Marketing experts Grasp & Keep Audience Interest with the Curiosity Factor #CMWorld

If we are likely to create better content we need to learn how to consume content better. @DrewDavisHere #CMWorld Click To Tweet

Ashley Zeckman Dispels B2B Influencer Marketing Lies at CMWorld

Ashley Zeckman at CMWorld

Rather than shamelessly telling us to buy a product, #B2B influencers are collaborating around a concept. @azeckman #InfluencerMarketing Click To Twitter update

How Twitch is Breaking New Ground Within Audience Engagement 

Authentic and real-time #video can be better than immaculately produced with regards to engaging an audience. Jane Weedon, @Twitch #CMWorld Click To Twitter update

Allen Gannett Shares His Secrets to Racking Up A lot of LinkedIn Video Views  

We’ lso are living in an age where genuineness is key on #socialmedia. People wish to hear stories from individuals. @Allen on #LinkedIn #video #CMWorld Click on To Tweet

Bonus Level: Ultimate Explained Conquering Content Marketing

For a number of years, the particular TopRank Marketing team has combined with Content Marketing Institute (CMI) to help provide helpful insights through top speakers. And this year had been no exception!

Thank You For Helping Us All Level Up!

It doesn’ t matter if you were an experienced speaker or first-time attendee, the advantage of an event like CMWorld is that everyone can connect and learn together.

In case you were lucky enough to attend this great occasion, what was your top takeaway? Lets us know in the comments section below.

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