If you’ re scrambling to get a fresh way to approach your next Fb campaign, you’ re not alone.
Given the recent adjustments to the Fb algorithm , many marketers are usually stuck scratching their heads with regards to their future on the platform.
“ How can I make certain my posts aren’ t obtaining buried? ”
“ Should we completely give up on organic reach and move all-in on ads? ”
“ Which usually sorts of ads are going to give all of us the most bang for our buck, in any case?
Perhaps the easiest way to break down the answers to these queries is by assessing what is working for manufacturers today.
Listen: now’ s a prime time to reflect on how you approach Facebook. That’ t why we’ ve outlined several recent success stories from brands, which range from killer ads to smart blogposts that receive tons of love naturally.
And with these amazing examples from big brands in your mind, you can roll out your own Facebook advertising campaign that totally slays.
Time after time, Airbnb ticks all the containers of how brands squeeze so much from their Facebook presence.
Airbnb relies heavily on user-generated content from their satisfied customers in order to fill their feed. This allows these to show off eye-popping, exotic locations that will their followers can fall in love with.
And since Facebook’ s i9000 algorithm favors visual content more than links, such a strategy spells great news for their organic reach.
Additionally , the brand uses a campaign as an opportunity to go back-and-forth with their customers. By emphasizing customer care and picking their fans’ minds through asking questions, their blogposts stand to score more engagement consequently.
Airbnb is also reported as a success story by Fb themselves for how the brand was able to take advantage of remarketing ads. The brand name basically targeted on-site visitors whom looked up potential vacation spots after which served them laser-targeted deals.
Not only did Airbnb manage to three-way their Facebook ad ROI , but also lower their cost for each acquisition by 47%.
Not bad, right?
Halo Top is a shining example of a brandname that knows how to drive beneficial discussion on their posts.
As part of Facebook’ s recent criteria changes, the platform cracked down on too much engagement bait . That is, manufacturers can’ t shamelessly beg with regard to comments, “ Likes” and labels in an attempt to game the algorithm.
Halo Top implements regular tag-a-friend and giveaway posts, yet does so in a tasteful way that doesn’ t feel eager. This is done in part by having a diverse content material strategy that’ h constantly cycling through different types of content.
Questions. Fan pictures from Instagram. Bite-sized videos. Almost all designed to encourage comments.
The key to any successful Facebook marketing campaign is engaging with your audience. Halo Top does exactly that simply by mixing things up with their audience, activities back-and-forth and giving their supporters something to look forward to.
Oh, and the brand can also be living proof that social media contests still have their staying power.
Denny’ s is somewhat of the anomaly when it comes to their social existence.
Not afraid to publish the downright bizarre from time to time, Dennys’ success is proof that occasionally the road-not-taken actually helps have more eyes on your brand.
These sorts of posts are also prime pertaining to comments whereas “ safe” articles could otherwise go ignored. Brand names could learn a lesson from this method of driving engagement without ruffling any kind of feathers in the process.
Lately, Denny’ s maintains their funny tone while finding success getting off solely posting memes or off-the-wall images.
In fact , Fb notes Dennys’ success using short-form video ads . A recent Fb campaign saw the brand making use of bite-sized videos to reinforce their TELEVISION campaigns with great success.
The takeaway here is two-fold.
For starters, video articles is totally killing it on Fb, amassing vast amounts of views per day as increasing numbers of marketers are shifting their advertisements from static to video.
Secondly, while the jury may still be out on the ideal duration for Facebook videos , there’ s certainly value in short-form content.
Easy to break down at a glance and complete with or without sound, this kind of videos can grab the attention associated with scrollers on the go and don’ to require as much of an investment for entrepreneurs to produce.
The power associated with authenticity and user-generated content are well-documented but are perhaps greatest displayed by Toyota’ s “ Sensation the Street ” Facebook advertising campaign.
In this contest, Toyota put out the all-call on Tweets and Instagram for street music artists to show off their style utilizing the #FeelingTheStreet tag.
Right after acquiring entries, the brand in fact used that fan-submitted content because the basis for a series of Facebook advertisements.
The resulting advertising campaign exceeded Toyota’ s wildest expectations.
According to a case study by Stackla , Toyota’ s Facebook ads featuring their Sensation the Street musicians resulted in 1 . two million engagements and a 440% embrace total Fb engagement over the prior year.
Once again, authenticity counts. Your satisfied clients are often your best billboards, so think about ways your existing fans plus followers will aid your marketing efforts.
Also, the achievements of this campaign also speaks in order to how much creativity matters when creating your Facebook marketing strategy.
Instead of using product photos are usually stock images, brands are banging it out of the park with movies and UGC. Facebook provides internet marketers with plenty of room to get innovative when it comes time to cook up a good ad, so ask yourself what you’ re doing to ensure that yours stay ahead of the crowd.
GameStop managed to build a massive Facebook audience without striking their followers over the head along with deal after deal.
The brand’ s bread plus butter is nerdy, niche content material that often takes the form of, a person guessed it, short videos.
Probably seeing a design with the emphasis on video content right here, right?
Well, there’ s a reason for that. Not only will Facebook insist that brands posting video content to encourage discussion , but doing so is arguably incredibly easy.
Beyond their organic videos, although, GameStop is yet another Facebook Ads achievement story.
As part of the brand’ s holiday marketing Facebook strategy, the brand decided to double-dip their own video content with their ads, employing this popular clip as the basis of the campaign:
Coupled with it, GameStop ran ads showing off several deals that spoke to every individual sect of their audience depending on their own preferred gaming rig.
This essentially allowed them to press more out of their ad invest and speak to as many people as it can be in a single campaign.
GameStop’ s holiday Fb campaign was a winner, resulting in seven. 5 times increase in incremental advertisement spend and a 4% lift in conversions. Being an added bonus, this campaign furthermore allowed GameStop to display their offers without spamming their followers.
This is doubly important right now as Facebook’ s recent formula looks to deemphasize sales-related content.
Video certainly isn’ capital t the be-all, end-all of a successful Facebook campaign.
Because highlighted by Garmin, static pictures have their place and time regarding brands on the platform.
Using Fb carousel ads , the brand name managed to win over on-site visitors making use of Facebook pixels and a lookalike audience associated with potential buyers at the same time.
The best benefit of carousels is the fact that brands may highlight multiple products and features inside the same ad, all the while providing a good interactive experience.
Tapping into the strength of Fb remarketing has become a good expectation for brands looking to conquer new customers and Garmin did therefore brilliantly in their case. According to Fb, one particular campaign scored a nine. 7 times return on advertisement ROI and one 8% average CTR.
Facebook allows brands to get therefore granular with their demographics and information that you can target exactly who you need to whilst results in fewer wasted clicks plus a higher ROI.
Whilst Garmin has the benefit of boasting an item that’ s prime for pictures, any business can see why trying out creatives and honing in on your customers is so important these days.
Seeing is believing for customers nowadays who aren’ t exactly jazzed to read through walls of textual content. If you can tell a story visually, do it now.
What Do You Have in Mind for the Next Facebook Campaign?
Conventional wisdom and widespread stress might tell us that traditional Fb campaigns are a no-go, but that will couldn’ t be further than the reality.
Brands today rather need to understand what’ s focusing on the platform today and the tactics defined above are fair game just for marketers of all shapes and sizes.
Listen– running a Facebook campaign could be a bit more complicated than it was previously in the face of the new algorithm. That said, individuals willing to do their homework with regards to creative content and ad sorts can still totally kill it.
Now, let us know what you are thinking about for your next Facebook campaign. Wanting to get started with retargeting or video clip ads yourself? Let us know in the remarks below!
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