Blogging is really a part of our origin story at TopRank Marketing. In fact , we simply celebrated the TopRank Marketing Blog’ s fifteen th birthday celebration this past December. Yet despite our blogging longevity, we’ re always refining and customization, too.
That’ t why I attended Bob Brogan ’ s program on creating a fast blogging platform at Social Media Marketing World 2019 . While there, I discovered this bestselling author’ s method of writing blog content (and a new few laughs along the way).
The key to Chris’ framework? The term “ fast. ”
Being fast matters to Bob, informing the audience that “ the average human only read nineteen minutes a day. That includes texts, email messages, and BuzzFeed articles. They’ lso are not going to read your 2, 000-word missive. ”
Therefore , be quick. Get to the point. Don’ to complicate things. Don’ t create a white paper when it’ s supposed to be a blog post.
Follow the Great Blogging Guidelines
Chris is able to become a fast blogger because he has a listing of what every blog post needs:
- A great title
- A relevant graphic
- A “ strong+story” first section
- A great first illustration
- A second and/or 3rd example
- A list of activity items
- A proactive approach
To create weblogs, Chris starts at the top of the list plus works his way down, looking at things off as he goes. Yet just like most lists, there are products on there that are prioritized.
According to Chris, a great title are at the top of the framework because within today’ s world “ the topic line is the blog post. ” Your own title or subject line is exactly what gets read the most by your market. And if it doesn’ t draw people in, convey the story you need to tell, and convince them to learn, you’ ve already failed.
But what comes after that will? How can you keep people on your weblog once they’ ve agreed to study it?
Chris indicates reflecting on your own experience:
“ Think about when you read blogs. You rarely ever read the event. You can’ t write your own story like it’ s the murder mystery and reveal the particular butler did it on the last web page. Get the story into the first section. ”
Brevity Is Your Friend
Because Chris said, people only learn an average of 19 minutes each day. They will don’ t have the time to look over a long, run-on sentence or a section that refuses to end.
Once you’ ve finished your website post, go back and see where you can allow it to be more simple and get to the point faster. Your own audience will appreciate the time you’ re saving them in the long-run.
For us, this doesn’ t mean long-form content has gone out. It means be concise, deliberate, plus intentional with your language. If there’ s a sentence that isn’ t needed, cut it.
Connect on a Human Degree
When it comes to the very basics part of actually writing your blog post, Chris suggests letting go of the stuffy corporate identity and instead become human. Don’ t be the brand name. Be the person that represents the brand name. Show your audience that you have emotions, opinions, jokes, and more.
Be a Guide
Chris’ last blogging tip is probably the most significant: be a guide. Sure, a cool tale is fun to read. But is really a story really valuable if it doesn’ t teach you something? Your weblogs need answers to important queries. They need to solve problems. And one the simplest way to do that is to be a guide for your target audience, helping them avoid disaster plus reach their destination.
Blog Like Brogan
Content is everywhere— and so can be our audience’ s attention. Because Chris said, we need to strive to make blog post that people actually want to read. Pertaining to Chris, that means eloquently getting to the purpose early on to hook readers, and after that delivering on your promise in an deliberate way. You’ re not looking to fill a web page. You’ lso are trying to fill your reader’ t mind with information they really care about.
If you liked Philip Brogan’s Guide to Building a Fast Running a blog Framework by Anne Leuman Then you'll love Miami Internet Marketing Consultant