Our own Top 10 Social Media Marketing Posts of 2018

2 Jan

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Throughout 2018 social internet marketing has continued to be a source of each opportunity and contention in the advertising world. We’ ve done good to keep on top of changes as they occur, while offering helpful insight and research-based strategy.

We’ lso are very fortunate to a great number of social media marketing professionals contributing to the TopRank Marketing blog, including our TOP DOG Lee Odden , Joshua Nite , Caitlin Burgess , Anne Leuman , and Nick Nelson , among others.

To assist our blog community grow its social internet marketing knowledge, we’ re delighted to provide this list of our 10 most widely used social media posts of 2018.

Our Most Popular Social Media Marketing Articles in 2018:

1 . Social Media Marketing Benchmarks: What Works & Where to Focus — Joshua Nite

Social Media Marketing Benchmarks Review 2018
The most popular social media marketing post associated with 2018 is by Senior Content material Marketing Manager, Joshua Nite. With the lens of the RivalIQ 2018 social media marketing benchmarking report, Josh delivers huge with actionable insights including precisely why influencers have the highest engagement prices on Facebook, and tells online marketers how to stay on task. Check out all Josh’ s posts here .

2 . seven Examples of Brands Mastering Twitter just for Social Customer Care — Caitlin Burgess

Twitter Customer Care
Our Mature Manager of Content Marketing, Caitlin Burgess, wrote the second most popular social internet marketing post of the year, as the girl took a close look at how best brands have used Twitter to improve customer care programs.

Along with helpful examples and relevant information, Caitlin dives into some of the best customer service programs in social, and displays how they represent a customer service possibility that deserves every marketer’ t attention and action. Check out all Caitlin’ s posts here .

3. Guidelines for Choosing Effective and Captivating Social media marketing Visuals — Anne Leuman

Best Practices for Selecting Social Media Visuals
Articles Strategist, Anne Leuman, wrote the 3rd most popular social media marketing post of 2018 on our blog. In this piece, Anne dives into how to select the right kind of visual content to share on the correct platform. Anne offers up the most recent social image dimensions, and discusses carousels and driving conversions along with social stories. Check out all of Anne’ s posts here .

4. The Future of Link on Facebook: How Stories Might Change the Marketing Game — Nick Nelson

How Facebook Stories Will alter Social Media Marketing
Our Senior Articles Strategist, Nick Nelson, earned the particular No . 4 spot on our listing of the most popular social media marketing posts of the yr. Here, Nick takes an in-depth look at using Facebook for effective brand visual storytelling. He contains helpful tips to overcome what can occasionally be elusive reach on the world’ s largest social media channel. Have a look at all of Nick’ s posts right here .

five. The Power of Social Media Polls: The particular Drill-Down on 3 Platforms + 5 General Best Practices — Nick Nelson

The Power of Social networking Polls for Marketing
Nick furthermore wrote our fifth most popular interpersonal post of 2018, tackling the advantages and pitfalls of social media forms, with his piece higlighting three systems and five proven tactics. Computer chip also shares what kind of value forms can provide and how to get the most out of all of them.

6. Through Messenger Bots to the Growth associated with ‘ Gram, Social Media Examiner’ t Annual Report Reveals Trends to view — Nick Nelson

2018 Social internet marketing Trends from Social Media Examiner Report
Nick’ s social media marketing wisdom makes him another entry on our top ten list for 2018, with an in-depth look at Social Media Examiner’ s yearly report. Nick shares the most related and helpful insight from the statement, including how Facebook is in flux, the growing power of Instagram, and how to best use measurement continuing to move forward.

7. Problem on Many Marketers’ Minds: Need to My Brand Start a Facebook Team? — Nick Nelson

Should The Brand Start a Facebook Group
Together with his fourth consecutive spot on our best social media marketing posts of the year listing, Nick examines how brands may best utilize Facebook Groups. Computer chip shows why Facebook groups existing a good opportunity to regain diminished achieve by embracing the platform’ s i9000 heightened focus on user-generated content.

8. The Latest Development of Facebook: The Marketing Low-Down on 5 Recent Changes — Anne Leuman

Latest Facebook Up-dates 2018
Anne earned a second admittance on our most popular social media marketing list along with her helpful piece exploring the most recent round of major Facebook modifications. Anne gives the low-down on 5 Facebook changes, tells what they indicate for social media marketers, and offers in the next steps to take.

9. How to Survive the particular Social Media Midlife Crisis — Joshua Nite


In addition to writing the most popular social media marketing piece of 2018, Josh earned another entry on the checklist with this fine look at how to get our social media accounts off of autopilot and apply a mindful strategy. Josh also looks at how dealing with influencers helps put a personal, interpersonal touch back into social media marketing.

10. Social Media Marketing Spotlight: Oughout. S. Bank Rallies Local Allies for a Friendly, Engaging #MNNice #NiceOff — Caitlin Burgess

US Financial institution NiceOff
Caitlin has written an additional of our year’ s most popular social internet marketing posts, with an excellent spotlight take a look at Minneapolis-based U. S. Bank as well as social efforts. Caitlin explores samples of how campaigns can achieve success with the use of thoughtful and engaging social technique that is subtly brand-centric and influencer-activated.

We can’ capital t thank Josh, Caitlin, Anne, plus Nick enough for writing plus sharing these top ten social media marketing articles of 2018 — congratulations for you all on making the list!

Thanks TopRank Marketing Authors & Readers

Because of each of you who read our blog, and also to all of you who comment on and share our own posts on the TopRank Marketing social networking channels. We hope you find continuing take advantage of these excellent social media marketing posts through 2018.

We released dozens of posts this year specifically regarding social media marketing, and plan to bring you a lot more in 2019, so keep submitted for a new year of the newest helpful research and insight.

Please let us know which social internet marketing topics and ideas you’ deb like to see us focus on intended for 2019 — we’ d like to hear your suggestions. Feel free to reveal your suggestions in the comments area below.

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