Informative. Engaging. Entertaining. Inspiring. Interactive content is an increasing B2B marketing star , allowing brands to break free of their “ boring-to-boring” reputations to give their audiences bold, wonderful, badass experiences.
And to make it increasingly simple for B2B content marketers to deliver all those interactive experiences, interactive content material tools — from simple web-based tools in order to robust platforms— have proliferated.
But here’ s the thing: From upping marketing and advertising efficiency to collecting unique viewers data insights, the beauty and energy of many interactive content tools stretches well beyond content creation and shipping.
Therefore , if you truly want to make the most of your own interactive content investments, you should be mindful in making the most of your tools of preference. How? Here are a few tips.
#1 – Make the most of templates to boost efficiency.
You’ re active — therefore is your graphic designer or style team. And unfortunately, when you’ re strapped for time and assets, content innovation can take a back again seat and the “ static-only standing quo” lives another day.
But you don’ big t have to build an interactive content material asset from the ground up. Online content tools come stacked along with templates— most of which can be optimized plus customized for your brand and target audience. By leveraging templates, you can increase efficiency and get content in front of your own audience faster.
For example , Ceros — which is a more complex interactive content tool— offers a template gallery that includes templates to get case studies, content hubs, e-books, infographics, lookbooks, short- and long-from quizzes, and the list goes on.
Additionally , some interactive content tools provide you with the ability to create your own templates, that is an excellent feature to take advantage of when you’ re creating a content collection or if you’ d such as specific design elements to be the exact same throughout every piece you generate.
SnapApp , which now bills itself since lead qualification platform for online marketers, is a great tool for creating interactive quizzes. And the SnapApp team offers an extremely simple five-step process for producing a template.
#2 – Make use of resources in order to curb the learning curve.
Regardless of simplicity or even complexity, every tool has a studying curve. But the good news is that several interactive content tool makers don’ t skimp on learning resources. This implies you or your design group can get the on-demand resources you have to create great content more quickly.
For example , Webflow , that is a platform that allows you to design, create, and launch responsive websites (complete with animations and interactions, associated with course) without bothering your internet development team, has an impressive understanding platform dubbed Webflow University or college .
The educational website is complete with tons of video clip course and tutorials to get you started plus make the most of the tool. They also have the robust blog and a forum for users to find out and share best practices.
As another illustration, Ceros Educate is a devoted learning portal, featuring programs for designers who are just starting out or need a refresher, as well as a plethora of articles that fine detail specific functions and features. There’ s the collection of resources for programmers .
#3 – Leverage integrations to enhance visibility, insight, and direct gen and nurturing.
Whether you’ lso are embedding a quiz in a post or creating a content resource center, interactive content tools are designed to make it possible for you to deliver experiential content on your own owned channels.
And the good news is that many tools offer some unique analytics capabilities so you can understand how users are usually interacting with your content. For example , Ceros provides all the basic KPIs like visitors, opens, and pageviews, and also engagement metrics like time invested and interaction clicks. The device also track inbound referrals, interpersonal shares, video plays, and outbound link clicks.
But the even better news is the fact that some tools boast integrations which makes it easy to connect data and info with various CRM, marketing software, email marketing, and analytics platforms. This particular not only gives you a more holistic watch of how interactive content perform when compared with other types of content assets, yet can also streamline lead gen plus nurturing, and the sales process.
For example , SnapApp integrates along with: HubSpot, Marketo, Oracle Marketing Impair, Pardot, Salesforce, Adobe, and Act-On. As for Ceros, integrations consist of : Marketo, HubSpot, Eloqua, Google Analytics, and Search engines Tag Manager. In addition , Qzzr supports webhooks and third-party integrations such as Zapier to send quiz information such as email addresses, scores, and outcomes to a variety of CRM and SaaS tools.
Put Interactive Content Tools to Work for You
There’ s no doubt that interactive content tools are designed to assist you to deliver a great end-experience for your target audience. But to really make the investment advantageous, take advantage of the unique features and advantages each tool offers so you can increase efficiency, minimize the learning curve, plus streamline data collection to improve your own marketing and sales efforts.
How are usually B2B brands using interactive articles? Check out these seven examples of interactive B2B articles to find out.
Participating in B2B Marketing Exchange in Chandler, AZ from Feb. 25-27, 2019? Attend Lee Odden’ s program to learn exactly how interactive influence content can help you get away from boring B2B .
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