Increased Reality: How to Leverage AR within Marketing With Cathy Hackl

21 Mar

What do you think of once you think of augmented reality?

If you’ re anything with this problem, you first thought of Snapchat filter systems, Pokemon Go, or the useful calculating tape app you have on your telephone.

Augmented reality (AR) and applying it to marketing advertisments is still a little bit of a mystery. It’ s not as popular as additional tactics, but it’ s appealing because it creates more immersive encounters for customers. As a marketer, it’ s i9000 something I need to learn a bit more regarding.

Because of this, Cathy Hackl’ s   program at Social Media Marketing World 2019 immediately caught our eye. As an AR technology believed leader and futurist, Cathy could give insight into how marketers may weave augmented reality into the marketing and advertising mix. Below, I share the very best takeaways from her session.

Augmented Reality Is for All Regions of Marketing

Augmented truth isn’ t for social media. This isn’ t for video, content material, or paid. AR is for the whole thing. It’ s an environment where we are able to place our digital content within our everyday lives. For marketers, you will soon see the value of being able to place your articles into your customers’ reality. And that worth applies to more than just social messages, movies, content, etc .

Actually Cathy (and other leaders such as Mark Zuckerberg) believes AR will certainly revolutionize business the same way that will computers and cell phones have. Many times, we think of VR and AR as new pieces of software. In fact, they’ re spatial computing systems that are much more impactful than we all give them credit for.

5 Examples of Adding AR Into the Marketing Mix

Exactly what does AR in marketing look like? Cathy had some great examples.

#1 – Packaging

Packing is just a container, right? Along with AR, that’ s no longer accurate. For example , Cathy made an AR environment that made a package of animal crackers come to life. You can dry the animals off, provide them with milk, and more. While it sounds like you’ re just playing with your food, you’ re having an interactive, immersive, fun experience with those animal veggies that’ s impossible without AR.

I couldn’ big t find a video of Cathy’ ersus animal cracker example, but here’ s a good one from SIG plus W-in-a-Box:

#2 – Visualization

Buying a car usually involves simply telling your dealer what deals and features you want and the ones a person don’ t. But with AR, you are able to place the car in your customer’ h reality and allow them to design plus experience their new cars while at the home.

It isn’ t just for cars, either.

Visualization helps interior developers, retailers, clothing stores, etc . For instance , Victoria Beckham used AR therefore people could “ try on” her new sunglasses without buying them. Wayfair also is doing some thing similar by allowing customers to put their products throughout their home to see when they’ ll like the final seem. This helps customers feel more confident regarding their purchases, making it less likely that will they’ ll return something.

#3 – Calculators

AR isn’ t all visualization, it can also be extremely functional. For example , Cathy and You Are Right here Labs made a measuring device for a concrete company. To help conserve their customers (contractors) time, these people created an AR app that will measure the space of their projects plus calculate the amount of concrete they would require and where to buy it. This drastically decreased the measuring time for companies and reduced friction in the customer journey.

#4 – Training

The spatial computing associated with AR and VR allows for the particular creation of whole environments. And industries like logistics, this provides an unique opportunity for training. For example , EPISODES created a VR and AR traveling environment to train their new motorists. It was an interactive, fun experience of low liability and great wedding.

#5 – Assistants

“ What will the Alexa or Siri of the future look like? ” Cathy questioned. The answer? Anything we want.

With AR and VR, manufacturers can transform their virtual co-workers or chatbots into digital individuals who are “ present” in reality. It will take being an assistant or chatbot various steps further, making them physical manifestations instead of robotic voices or textual content strings.

Reducing Chaffing

Cathy convinced myself AR is about to become very, quite big by proving one thing: AR reduces friction on the customer trip. If I’ ve learned everything during my time in marketing, it’ s i9000 that reducing friction needs to be the marketer’ s (and a business’ ) No . 1 goal. Plus AR can help us eliminate that will friction with new ways of buying, interacting, visualizing, and more.

If this piqued your interest, as well, Cathy shared some free equipment that where you can get started:

  • Snapchat Lens Studio
  • Spark AR
  • Amazon Sumerian
  • Omnivert 3D Photo Creator
  • Torch AR App

AR plus VR were one of our best digital advertising trends for 2019 . View the rest of the list from TopRank TOP DOG, Lee Odden.

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