How investing in creators unlocks brand success on Twitter

7 Nov

Brand-creator partnerships have grown from novelty into necessity.

Some 74% of marketers planned to spend at least a quarter of their social media budget on creator Partnerships in 2022 — and for good reason. They are witnessing the steep growth of the #CreatorEconomy, as well as the impact and influence creators have on their target audiences.

Sprout teamed up with Twitter to reveal data about how the social platform can help creators bridge the gap between marketers and target audiences.

This report provides:

  • Exclusive data on the more than 3X monthly growth of #CreatorTwitter
  • How conversations around emerging tech like Web3 flourished on Twitter
  • Actionable brand-creator advice stemming from DE&I and fair pay conversations

Creators are the bridge to communities with authenticity at the forefront of their work. Align your content and creator marketing strategies by downloading this data-packed guide.

Read the #CreatorTwitter Report

The post How investing in creators unlocks brand success on Twitter appeared first on Sprout Social.

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