Hashtag analytics 101: Using the best hashtags for your social strategy

20 Feb

When it comes to your company’ s social internet marketing, hashtags are pretty much an essential section of your content strategy. These useful small links create the perfect method for acquiring relevant content to share, giving your own audience an easy way to find your content, plus grouping together like conversations.

If you’ ve have you been on Twitter or Instagram, you’ ve more than likely seen hashtags being used before. You’ ve likely utilized hashtags on these platforms (and maybe more! ) yourself.

Whether you’ re an experienced expert when it comes to hashtags or completely new to social marketing, there’ s something that’ s certain: you must have the ability to track your hashtag use. Understanding which hashtags are popular, generate people to find your content and get all of them talking is essential to your social technique.

What is a hashtag?

The first hashtag ever was used on August twenty three, 2007, by a Twitter user called Chris Messina as a means to distinguish between groups of topics within twitter posts.

Tweets has a long history of adopting consumer recommendations onto their particular platform. For example , it was early customers who referred to posts on Tweets as “ Tweets” and who else created @replies and retweets. As well as the platform just recently added the twine feature as an easy way for individuals to create stories via tweet.

So it wasn’ t lengthy until hashtags made their method onto the platform as an official function. And to say they spread such as wildfire would be an understatement.

Hashtags are now commonplace inside social media, with platforms like Fb, Instagram, Pinterest, and LinkedIn ultimately implementing the searchable link function as well. Now, hundreds of thousands of articles using hashtags are shared upon social media daily.

Hashtag best practices

Since hashtags are so common, they could be used in many different ways and on a variety of platforms. Strategies can range from using your own personal branded hashtag to encourage your own audience to share user-generated content or even jumping on trending hashtags to produce popular content.

Making use of hashtags isn’ t a difficult or even advanced part of your strategy. Take a look at these tips for incorporating hashtags into the social media posts.

How to find the best hashtags

Finding the best hashtags to make use of within your social media content is first concern. It’ s not just a guessing online game, although some proper A/B testing is definitely a good idea. Each platform has a lookup bar for you to browse possible hashtags for your content, but those research features don’ t always provide you with an idea of how popular the hashtag is.

Using a device like RiteTag is good for gauging interest in hashtags on Tweets and Instagram. You can search for an sector hashtag (for example, #socialmedia) to find out how popular it is, and evaluate it to top related hashtags.

For hashtags upon Twitter, RiteTag provides a list of some other relevant hashtags, how many tweets make use of that hashtag per hour, how many retweets that hashtag receives per hour, and exactly how many people are seeing that hashtag each hour.   These lists are colour coded, with green indicating hashtags that are hot right now, blue for all those with lower immediate popularity yet a longer lifespan, red for over-used hashtags and gray for underused hashtags that are best to avoid.

RiteTag screenshot recommending hashtags for Twitter

Although this information is exclusively for Twitter, RiteTag also provides insight into Instagram hashtags based on your search. The information provided isn’ t nearly as in-depth, but it can still give you a great idea of which hashtags to use within your Instagram post.

RiteTag screenshot showing popular Instagram hashtags to use

You can also check out how many individuals are using hashtags on Instagram simply by typing it into the search pub and tapping the Tags area. Click on each tag to see the number of posts are using that hashtag, anybody you follow is using that hashtag, as well as related popular hashtags.

Screenshot of tag search on Instagram

There are also multiple ways to use Sprout Social to get and review the performance of the hashtags. You can run a search within the Discovery tab for certain hashtags and find out what relevant hashtags others are making use of.   You can also use Sprout Listeners to find out how frequently people are discussing your topic, what related conditions they’ re using and what the particular sentiment around the topic is.

Screenshot of Sprout Social's finding tab for hashtag search

The number of hashtags should you use?

The number of hashtags you use depends upon which platform you’ re publishing to. A hashtag strategy is not really one-size-fits-all when it comes to the various social media systems. In fact , on some platforms, it’ s better not to use hashtags within your posts.

Fb – 0 hashtags

For example , you shouldn’ capital t use hashtags on Facebook. The woking platform does make them clickable, but which includes them in your content doesn’ t actually add any advantages. Their search doesn’ t cater easier to hashtags over regular search terms, and posts without hashtags actually perform better than posts that include them.

Twitter – 1-2 hashtags

Using up to two hashtags within your tweets can actually double your engagement. We’ ll talk about various kinds of hashtags to use (and track) within a bit, but keep this in mind every time you’ re about to tweet. However , making use of more than two hashtags can actually reduce engagement, so maximize your hashtag use at just one or two.

Instagram – up to thirty hashtags

Instagram posts allow you to share up to thirty hashtags, and in order to maximize achieve and engagement, it’ s really recommended to use up as many of those thirty as you can. This is why tools like RiteTag and the Instagram search bar are incredibly helpful — how else will you get those 30 perfect hashtags?

Pinterest – 0 hashtags

Pinterest made a big announcement within 2018 about how they were bringing hashtag capabilities to its platform, so that as of now, there isn’ to enough data to determine if hooks that include hashtags perform better than hooks without. However , this platform is comparable to Facebook in that its search function doesn’ t differentiate when searching for hashtags or keywords. We recommend basically including your keywords within the description, instead of within a hashtag.

LinkedIn – 2-3 hashtags

LinkedIn has also recently added hashtags to their platform, yet unlike Pinterest, they have done so whilst also creating a searching method that will does focus on hashtags. Which means which includes up to three hashtags in your company’ s LinkedIn post actually can assist people to find your content better. Even though there’ s no limit in order to how many hashtags you can include within your write-up, we recommend keeping it in between two and three.

How to track your hashtags

When you use hashtags, you’ re increasing reach plus engagement on your social media content. Hashtags are one of the most powerful organic social media methods, but in order to maximize their efficiency, you need to track your hashtags.

Many brands struggle to recognize which social media marketing metrics are most significant for their campaigns, and this can also be correct of hashtags. With Sprout Social’ s trends report, it’ t incredibly easy to see which hashtags your own audience is using, how they’ lso are performing and what other topics they’ re mentioned with. This lets you build your content strategy around what your audience is most thinking about, rather than just latching on to hashtags that are widely popular but have got little relevance to your brand or even audience.

Screenshot of Develop Social trends report

Adding those key phrases and hashtags into your own twitter posts can help generate more engagement plus buzz around your brand on-line. Click here to look at a sample Trends Report.

Important hashtag metrics to track

Exactly what should you actually look for when understanding a hashtag is working for your own social strategy? Here are a few top metrics that can help you determine the success of the hashtag.

Recognition

How well-known is the hashtag that you’ lso are using? Hashtags that are used usually tend to also be searched for often , therefore it’ s a good idea to include  hashtags in your post that have proven to be well-known. You just want to make sure you’ re not really spamming your followers with unimportant but trending hashtags just for popularity’ s sake.

Reach

The number of people actually tend to see the hashtags you’ re using? If your achieve isn’ t very high, you’ lso are probably not using the best hashtags. Check out some new tactics to see whenever you can increase the eyes on your posts, for example using a tool like Sprout to get related hashtags that are getting a lots of attention.

Relationships

Not only do you need to make sure people are using and viewing these hashtags, you want to make sure individuals are also interacting with them. Posting hashtagged content that gets users Retweeting and sharing will expand the particular reach of your campaign.

Users

Who, specifically, is using the hashtags? You want to make sure that you’ re viewing users that are within your target audience making use of and searching for the same hashtags you are so your message resonates.

Which hashtags to track

There are several different types of hashtags that you’ ll be using within your social media content. Here’ s understand how and why to track each one.

Content hashtags

Content hashtags are usually essentially the keyword hashtags that you label at the end or inside of your post. Returning to the example we used in this post when searching for relevant hashtags, #socialmedia will be considered a content hashtag. Your own company’ s industry hashtags would certainly also be considered content hashtags.

You’ ll want to monitor these so that you know which are the most famous content hashtags to use when revealing content like a blog post or various other industry-related news. Check tools such as RiteTag to understand which content hashtags are the most popular and are seen one of the most often.

Top quality hashtags

The branded hashtag is a hashtag that the company has created and promotes as a means of tagging your company directly. For instance , @KITKAT uses #KITKAT as a way to promote their product throughout Twitter.

Often, a branded hashtag is simply your business name or your company name + a keyword like your product or service.

Tracking this hashtag is an excellent way to see how many people are discussing your business specifically. You’ ll wish to use a monitoring tool like Develop Social’ s Discovery feature to help keep tabs on conversations surrounding your top quality hashtag.

Well-known hashtags

It is simple to find out which hashtags are well-known by checking out your sidebar upon Twitter’ s desktop website or even by tapping the magnifying glass symbol on the smartphone app. The platform alone will let you know how many people are referring to each of the trending hashtags so you’ ll know ahead of time if it’ s worth incorporating into your articles.

Screenshot of trending hashtags upon Twitter

Using trending hashtags in a way that’ s relevant to your content and suitable to your brand name voice can help raise viral attention on your post. Make sure to check your Twitter report to see how the particular impact differs from using your normal hashtags.

Occasion hashtags

In case your company is hosting an event, in case your team members are attending an industry occasion or conference, or if you’ re tweeting about a large occasion going on nationally or internationally (i. e., big sporting events), make sure to incorporate the event’ s hashtag in all of your posts about that occasion.

Live tweeting is an excellent way to generate traction around your own event and event hashtag plus increase reach and engagement on your own content.

Monitoring your own Sprout Social Twitter report is a good way to determine how much engagement your own event chatter generated around your company and if you were able to increase your achieve, follower count, and more. Doing some social listening is a great way to check in about how many people were also using the exact same event hashtag or discussing associated topics.

Campaign/ad hashtags

The campaign/ad hashtag is a hashtag that the company creates for a specific advertising campaign, launch, or digital advertisement. This can help to generate buzz around one particular thing that your business is doing.

For example , Starbucks will use various hashtags each time they’ re marketing a new drink.

In case your company is trying to promote a new service or product launch or is running a particular campaign, creating a new hashtag for the company and your customers to use is a superb way to get the buzz out.   These hashtags are also great for monitoring since they’ re so particular to each campaign’ s concentrate compared to your recurring brand or even content hashtags.

Interpersonal listening is a great strategy for monitoring utilization of your campaign/ad hashtags and how nicely they’ re catching on with your viewers.

Start monitoring your hashtag analytics today

Now that you’ ve got the know-how and the equipment, don’ t wait another day to begin testing and tracking your hashtag use in your social strategy. Request a demonstration to learn more about how Develop Social can help with your hashtag analytics, and let us know your favorite ways to put into action hashtags in the comments!

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