four Reasons to Get AMP’d Up Regarding Google AMP with Google’s Bill Morss

19 Oct

What’ t up with Google AMP? That’ s i9000 what a room full of marketers had been determined to find out on Thursday’ s i9000 Pubcon Pro session with Google’ s Developer Advocate, Bill Morss . In his program, Ben outlined the current state associated with Google AMP, why marketers ought to care, and how it can work together with PWAs (progressive web apps) to provide a seamless, fast and immersive experience.

Below are 4 top takeaways from Ben’ s i9000 session:

  1 .   Swiftness = Money
You will find real world consequences for bad consumer experience on your website. Some of the statistics Ben included to illustrate just how include:

  • 53% of users abandon a site if this takes longer than 3 mere seconds to load according to a Doubleclick research of Google Analytics Data.
  • One additional second associated with load time can lead to a 3 or more. 5% decrease in conversion rate along with a 2 . 1% decrease in cart dimension according to a Radware report.

The message is apparent — people will leave your web site if it’ s slow, leading to fewer conversions. And of course, Search engines uses loading time as a rating factor. It’ s in the greatest interest of your business to focus on web page speed as a key objective, otherwise for your rankings than certainly for the customers and prospects.

  2 .   You can use Google AMP to assist speed things up
Google AMPLIFIER can help you speed up your site by:

  • Discouraging or banning things that will slow down your site
  • Removing or banning entertaining ads
  • Waiting to launch elements until they’ re required

Ben furthermore emphasized that AMP was created to assist improve the look and feel of surfing the particular mobile web. Sure, you can build a dull, featureless website through AMPLIFIER, but it’ s not recommended. The websites that have the best success using AMPLIFIER are ones that utilize AMPLIFIER HTML, AMP JS and AMPLIFIER Cache. This allows for exciting, online design experiences that load rapidly.

Developers can get a grip on the design and CSS of their site, while mitigating the risk of inadvertently slowing down their mobile sites after adding image files that are improperly sized, or Javascript that decreases load times.

3. PWAs and AMP create a great team
A PWA is a progressive web app – it provides an app-like experience on the web. It should be fast, integrated with the device, reliable, and engaging. Just like the mobile web, PWAs have plenty of reach and are discoverable anywhere. And like an app, PWAs have plenty of power, and are an user friendly experience. If you do a PWA the right way, Ben says, you get the best of both worlds.

So , which are the benefits of PWAs?

  1. You can use an app shell for fast transitions. The shell loads before the content, and dynamic content then populates the view.
  2. Users have the power to include the PWA to their home display like an app for easy access, without needing to download an app.
  3. PWAs can provide a full screen encounter on mobile and on desktop, much like an app interface for a lot more immersive experience.
  4. Customers can access content within a PWA offline through caching
  5. Users can opt-in to force notifications, though Ben cautions that individuals should use those notifications sensibly.

  4.   AMPLIFIER and PWAs can be used together to discover the best of both worlds – speed and experience
Using AMP helps users discover the content through AMP search results, and have the seamless page loading experience. The information is delivered quickly. Then, whenever they click in to additional pages, they’ re upgraded to the PWA encounter to continue to browse.

This can help not only deliver content quickly, yet provide an engaging experience throughout the searching process.

Can this particular be done without AMP? Certainly, in accordance with Ben. Does that happen usually? Definitely not. The reason being that it’ s common for developers to inadvertently slow loading time by adding additional script elements or files that aren’ t optimized – he also admitted that it happens at Search engines. AMP helps reduce that danger.

You can go to amp. cards to see a demo of the AMP to PWA experience. It’ s worth a glance! Note – functions best in mobile.

Did you miss Pubcon Pro this year? Or just want to experience the glory of what was? Read the rest of our Pubcon Pro live blogs right here .

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