five Instagram marketing trends changing the in 2019

5 Nov

Social media is continually evolving. Each year, everything from algorithm updates to growing trends changes the way we communicate online.

The question is, how can you make sure you’ re getting the many out of your Instagram campaigns?

The last thing you want to do is waste your time and energy on vintage filters and GIFs if they’ re not going to perform anything for your ROI. However , with the impressive 1 billion users to delight and win over, you can’ t afford in order to miss out on the latest Instagram marketing styles either.

Today we’ re going to examine the Instagram trends 2019 marketing teams need to find out about if they want to thrive within the era of engagement. From IGTV to sensational tales, let’ s start the new year correct.

1 .         IGTV presses perform in 2019

Released in June this year, IGTV will be the brand-new video platform designed for cellular users.

Instagram developed IGTV to be a source of long type streaming videos. The platform isn’ t right here to replace YouTube. Instead, IGTV provides marketers a way to connect with their cellular audience through vertical video play-back and authentic “ in the moment” content.

Brands already are discovering the power of IGTV meant for themselves. Chipotle used the IGTV structure to engage their audience with a video clip of their delicious food.

chipotle IG TELEVISION video

Instagram already had a video content creation option available in the proper execution of short, auto-deleting Stories. But the new IGTV channel gives marketers the opportunity to expand into longer video content of up to an hour that doesn’ t disappear.

Why?

Well, let’ s look at the demographics for Instagram. Around 59% of IG users are between the ages of 18 and 29. As the rise of streaming services like Netflix shows, younger people love watching streamed content and vloggers on the phone. Instagram is now competing with YouTube to let vloggers create videos for the vertical screen format.

How to benefit from this Instagram marketing trend

To make the most of IGTV, brands on Instagram first need to get used to the vertical video format. Once they’ ve done that, it’ s possible to:

  • Use IGTV to broadcast exclusive content, like Louis Vuitton did here , showing their new Spring/Summer line.
  • Share exciting news and upcoming changes for the brand.
  • Create a series of videos or how-to content to delight and inform users.

Remember to track the performance of your IGTV campaigns to tailor each future video to the preferences of your audience. Sprout Social’ s advanced social listening options will help you find out what folks are saying about the topics you plan content around.

2 .         Instagram Stories expand your social narrative

Instagram Stories currently constitute a vital component of any IG online marketing strategy.

With around 300 million active users per day, it’ s safe to state that people love their Stories.

The demand for stories makes sense. Many Instagram marketing trends this year seem to focus on the value of video – a format that delivers 1, 200% more shares than images and text combined. The good news is that stories don’ t have to be complicated to work. Try:

  • Showing behind-the-scenes peeks into your office
  • Launching polls to ask opinions on products
  • Sharing a new sale or limited-time promotion

How exactly to take advantage of this Instagram marketing trend

To accelerate the impact of Stories, Instagram has added a bunch of exciting new features over the last year or so – ideal for engagement. For instance:

  • Stories Ads: Stories ads insert promotional banners between the slides of other people’ s stories. Just ensure that your ads look fantastic and target the right people to deliver relevant ROI.
  • Stories Reshare: Cross-promote your regular posts on Instagram Stories. Instagram began testing a reshare feature in September 2018. This could be an ideal option to the time-consuming option of having to screenshot content to share it in your Stories. If this feature fully rolls out, you can use it to drive attention to a new campaign or highlight your followers’ related content .
  • Stories Polls: Since social media thrives on engagement, Stories Polls are one of the best Instagram trends 2019 has to offer. Ask your visitors questions, track their answers and also direct them to your website with links inside your story.

Instagram Stories have their own engagement metrics, including replies, exits and taps forward or back. Sprout Social offers Instagram Stories reporting features, so you can track each of your brand-new Stories solutions resonate with your clients. With Instagram Stories now doubly big as Snapchat , it’ s time to find your narrative.

instagram stories analytics

3.         Engagement reigns supreme

With the rise of features like Stories polls transforming today’ s Instagram marketing trends, it’ s no surprise that “ engagement” is the name of the game.

For years, social media marketing marketers have been using customer personas and other details to improve their likelihood of engagement. The more you know about your audience, the more likely you are for connecting with them. In 2019, Instagram will undoubtedly be delivering even more ways to build on those connections and pave just how for brand loyalty.

How to take advantage of this Instagram marketing trend

From making the channel more ecommerce friendly, to delivering more opportunities for contextual conversations, Instagram has made some incredible engagement upgrades this season. For instance:

  • The emoji slider: The emoji slider is just one of the latest updates going to Instagram Stories. Acting similarly to a poll, the slider allows users to decide how much they like or dislike something with an animated emoji. The feature both drives action from your audience and gives you of use information about the people you’ re connecting with at the same time.
  • Faqs: Ever wished you had a better way to answer all your customers’ most pressing issues? Now you do. Answer questions in your Instagram Stories, then showcase your FAQ on your own Stories Highlight section.

4.         Shoppable posts continue to perform

Recently, Instagram has been growing increasingly more attractive for businesses, sellers and ecommerce brands. Advertising on the platform has risen to a new level as businesses discover that 70% of Instagram users use their mobile to purchase products online.

Shoppable Posts continued to expand in 2018 , with support in more countries and through more formats, including Stories. Instagram is a perfect platform for showing your best-selling products in probably the most attractive light and allowing your visitors to easily purchase directly by way of a familiar platform.

It’ s the ultimate way to streamline your audiences’ path to purchase.

instagram shoppable

How exactly to take advantage of this Instagram marketing trend

Helping your customers obtain you through Instagram is probably the most readily useful form of engagement available. Shoppable posts on Instagram Stories and static images make eCommerce on the platform easier than ever.

By tapping on the “ Shop Now” button , users will be transported automatically from your Instagram page to a product page on the seller’ s website. Shoppable posts have been around for a time now, but as the platform is growing and add more content formats, they’ re still sure to have an effect when it comes to the Instagram trends 2019 has to offer.

5.         Instagram becomes more “ pay to play”

At first glance, Instagram looks like a marketer’ s i9000 dream come true. As the platform grows ever more popular, the 1 billion user count is sure to capture your interest, particularly since 42% of Instagrammers earn over $75k per year.

Needless to say, the more people there are on Instagram, the more competition you’ ll have to face and the more clutter you’ ll need to get to reach your audience. Combine that with the fact that the Instagram algorithm evolved to concentrate on more “ timely” posts in March 2018 and today’ s marketers have to work even harder to stay prior to the game.

If you want to connect to people on Instagram in 2019, then you need to embrace the concept of paid posting.

How to benefit from this Instagram marketing trend

Around 8 out of 10 users follow at least one business in 2018, and the channel is likely to grow more congested in the years to come. Fortuitously, you can improve your chances of success by exploring the benefits of promotion.

Promoting your Instagram posts isn’ t necessarily the same as running an ad campaign. However , it does help you create sure that your content stands out from the crowd. Of course, you’ ll need to find out which ads to boost before you start spending your cash. Make sure you:

  • Check out your aggregated reach data on Instagram Insights. (You’ ll need a business account to do this).
  • Expand the scope of your reporting with tools like Sprout Social.
  • Track your promoted Instagram posts vigilantly and use A/B testing to find out which pieces of content deliver probably the most conversions and engagement.
Screenshot of the data available on Instagram Insights

While organic reach may not disappear entirely in 2019, it will become much harder to maintain high engagement with out a paid strategy.

Are you currently up to date with what’ s #trending?

Instagram grows more appealing to both businesses and consumers every year.

However , if you don’t adapt to the changing trends of the platform, you won’ t be able to keep up with the needs of your market.

Though it seems tough to stay ahead of an ever-evolving social media marketing channel, a little commitment and the proper social tools ensure that your Instagram budget doesn’ t go to waste.

What are the best Instagram marketing trends you’ ve seen this season and what do you predict for 2019? Let us know in the comments!

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