Finish List of Facebook Ad Sizes & Specs for 2018

16 Apr

Let’ s be real to get a second– if you’ re investing even a penny on advertising, you ought to be considering Facebook. Why? Nearly everyone will there be.

New data through eMarketer forecasts entrepreneurs to spend $21 billion on ALL OF US Facebook ads in 2018. This could account for 19. 6% of the marketplace (Google claiming 37. 2% from the share). And to compare Facebook’ h dominance against other social media systems, total shares equal 83% associated with ad spend in america.

So we can every admit Facebook ads are a fairly big deal. And that’ s the reason why we’ re here to make sure your articles looks pristine by using the correct Fb ad sizes. Click the jump hyperlinks below to skip ahead!

For more information on various other social media image sizes, check out the always up to date guide below!

Facebook Feed Advertisements

Every advertiser can be fighting for space on an user’ s Facebook Feed. This is the leading real estate for Facebook ads in order to stand out to users. Available in image or video format, these types of ads will appear on both mobile plus desktop. Let’ s get started:

Image Guidelines

  • Recommended picture dimensions is 1200 x 628 pixels.
  • Minimum thickness and height of 600 -pixels.
  • Recommended aspect proportion is between 9: 16 in order to 16: 9, but crops to at least one. 91: 1 with a link.
  • Recommended image formats are usually JPG and PNG.
  • Images with 20% text or even more could increase chances of failed shipping.

Personality Limits

  • Text: 215 characters.
  • Headline: 25 characters.
  • Link description: 30 characters.

For more information upon social media character limits, check out the guide below!

Facebook Feed Video Ads

In the US, Facebook video content have increased by 94% yr over year using a video audience of 8 billion dollars daily views. The ridiculous development in video has many businesses moving all of their focus on video. Below may be the information for Facebook feed movie ads– which is not to be puzzled with in-stream videos (we’ lmost all cover this next).

Video Guidelines

  • Recommended to add the highest resolution video possible.
  • Minimum dimensions 600 by 315 (1. 9: 1 landscape) or 600 x 600 (square).
  • Recommended aspect proportion is between 9: 16 in order to 16: 9 (Horizontal: 16: nine, Square: 1: 1, Vertical: four: 5 or 2: 3 plus Full Portrait: 9: 16).
  • Recommended video formats are usually. MP4 and. MOV ( see complete list here ).
  • Max video file size is definitely 4GB.
  • Video size max is 240 minutes.

Character Limitations
Text: 125 heroes.
Headline: 25 characters.
Link description: 30 characters.

Facebook Carousel Ads

Facebook Carousel Ads really are a perfect way to showcase your brand name with multiple images or video clips. For retailers, it’ s excellent to show various colors, sizes along with other key details to convince customers to buy. This format is available intended for both video and image for all those Carousel ad placements. Additionally , Facebook Carousel Ads are available on six various ad types:

carousel image ad

  • Facebook Feed (Image and Video)
  • Facebook Right Line
  • Facebook Instant Posts
  • Facebook Marketplace
  • Facebook Audience Network Indigenous, Banner and Interstitial
  • Messenger Home

Luckily, there’ s only a few distinctions between each ad type inside Carousel for image and video clip ads. See the specs here:

Image Guidelines

  • Minimum thickness and height of 600 -pixels (minimum 254 x 133 -pixels for Messenger Home Carousel Ads).
  • Minimum 2 credit cards and max of 10 credit cards per Carousel Ad.
  • Recommended ratio is 1: 1 )
  • Max image dimension of 30MB.
  • Suggested image formats are JPG plus PNG.
  • Images along with 20% text or more could boost chances of failed delivery.
target fb carousel ad

Video Suggestions

  • Suggested resolution is minimum of 1080 by 1080.
  • Minimum two cards and max of ten cards per Carousel Ad.
  • Recommended video formats are usually. MP4 and. MOV.
  • Max video file size is 4 GIG.
  • Video length is definitely 240 minutes.
  • Video clip thumbnails with 20% text or even more could increase chances of failed shipping.

Personality Limits

  • Text: 125 characters.
  • Headline: 40 characters.
  • Link description: 20 characters (optional on Instant Articles).

Facebook Right Column Advertisements

Ah– the sly right column photo ad. Everybody knows it and for businesses, this advertisement type can work extremely well. However , whilst they only appear on desktop, information shows they have the best CPC (cost per click) amongst other Facebook ad types.

facebook correct column ad

Image Suggestions

  • Suggested image dimensions is 1200 by 628 pixels.
  • Minimal width and height of six hundred pixels.
  • Recommended element ratio is between 9: sixteen to 16: 9, but vegetation to 1. 91: 1 with hyperlink.
  • Recommended image forms are JPG and PNG.
  • Images with 20% textual content or more could increase chances of unsuccessful delivery.

Character Limits

  • Text: 215 characters.
  • Headline: 25 characters.
  • Link description: 30 figures.

Facebook In-Stream Video Ads

Fb in-stream video ads are different through regular feed ads as they just last 5 to 15 seconds. Based on CPC Strategy , the average on-target rate is nearly 90% and have the completion view rate of 70%. The quick, digestible videos are usually perfect for brands trying to catch the attention of customers with small interactions.

facebook in flow ad

Video Guidelines

  • Recommended in order to upload the highest resolution video feasible.
  • Recommended aspect percentage is 16: 9 (ratios drop between 9: 16 to sixteen: 9).
  • Recommended video clip formats are. MP4 and. PORT.
  • Max video quality is 4GB.
  • Movie length is 5 to no time.
  • Highly recommended to include movie sound.
  • Video thumbnails with 20% text or more can increase chances of failed delivery.

Character Limitations

  • Textual content: 125 characters.
  • Topic: 25 characters.
  • Hyperlink description: 30 characters.

For more info on the different video specs, check out our total guide on all the social media video clip specs and ad sizes!

Facebook Instant Content articles Ads

Looking to market a piece of content across Facebook? The discharge of Facebook Instant Article advertisements allows quick-loading and interactive articles through Facebook’ s app. In addition , advertisers have the option to place ads inside the articles as well. This ad file format is available for image and video clip:

national geographic instant article ad

Image Guidelines

  • Recommended resolution is one, 200 x 628 pixels.
  • Minimum width and elevation of 600 pixels.
  • Recommended aspect ratio is in between 9: 16 to 16: nine, but crops to 1. 91: one with link.
  • Suggested image formats are JPG plus PNG.
  • Images along with 20% text or more could raise chances of failed delivery.

Video Guidelines

  • Recommended in order to upload the highest resolution video achievable.
  • Recommended aspect proportion is between 9: 16 in order to 16: 9.
  • Suggested video formats are. MP4 plus. MOV.
  • Max movie file size is 4GB.
  • Video max length is 240 minutes.
  • Video thumbnails with 20% text or more can increase chances of failed delivery.

Character Limitations

  • Textual content: 125 characters.
  • Topic: 25 characters.
  • Hyperlink description: 30 characters.

Facebook Marketplace Ads

Facebook Marketplace works as a centre on the network to buy and sell products with others in your community. Whilst scrolling through this feature, you’ ll run across Facebook Marketplace advertisements. This is ideal if you’ lso are wanting to attract users to your web site searching for a specific product or even area. Both video and image can be found formats.

facebook marketplace ads

Picture Guidelines

  • Recommended resolution is 1, two hundred x 628 pixels.
  • Minimum width and height associated with 600 pixels.
  • Suggested aspect ratio is between nine: 16 to 16: 9, yet crops to 1. 91: 1 along with link.
  • Recommended picture formats are JPG and PNG.
  • Images with twenty percent text or more could increase likelihood of failed delivery.

Video Guidelines

  • Recommended to add the highest resolution video possible.
  • Recommended aspect ratio will be between 9: 16 to sixteen: 9.
  • Recommended movie formats are. MP4 and. PORT.
  • Max video quality is 4GB.
  • Movie max length is 240 a few minutes.
  • Video thumbnails along with 20% text or more could enhance chances of failed delivery.

Character Limits

  • Text: a hundred and twenty-five characters.
  • Headline: twenty five characters.
  • Link explanation: 30 characters.

Audience Network Native, Banner plus Interstitial Ads

When you’ re looking to advertise in order to users on other valuable areas, but through Facebook, this structure is perfect for you. Facebook Audience System ads work natively, on ads and interstitial ads. Whether it’ s pre- or mid-roll positions, it’ s nice knowing your articles will appear on trusted publishers. Consider this as Facebook’ s own Screen Ads. Again, there are both picture and video options here:

jack within the box audience network native ad

Image Guidelines

  • Recommended resolution is certainly 1, 200 x 628 -pixels.
  • Minimum width 254 pixels and height of 133 pixels.
  • Recommended element ratio is between 9: sixteen to 16: 9, but vegetation to 1. 91: 1 with hyperlink.
  • Recommended image platforms are JPG and PNG.
  • Images with 20% textual content or more could increase chances of unsuccessful delivery.

Video Guidelines

  • Recommended to upload the greatest resolution video possible.
  • Recommended aspect ratio is among 9: 16 to 16: nine.
  • Recommended video platforms are. MP4 and. MOV.
  • Max video file size is certainly 4GB.
  • Video minimal length is 10 seconds plus max of 121 seconds.
  • Video thumbnails with twenty percent text or more could increase likelihood of failed delivery.

Character Limits

  • Text: 125 figures.
  • Headline: 25 heroes.
  • Link description (optional): 30 characters.

Did you have an user interact with a person on Facebook Messenger, but they didn’ t convert? If you want to re-engage plus target these users, you can use Subsidized Messages to reach back out. Nevertheless , selecting this format turns away from other placements and again, you are able to only target those with existing discussions.

facebook sponsored message ads

Picture Guidelines

  • Recommended resolution is 1, two hundred x 628 pixels.
  • Minimum width is 254 -pixels and height of 133 -pixels.
  • Recommended aspect proportion is between 9: 16 in order to 16: 9, but crops to at least one. 91: 1 with link.
  • Recommended image formats are usually JPG and PNG.
  • Images with 20% text or even more could increase chances of failed shipping.

Personality Limits

  • Text: 125 characters.
  • Headline: 25 characters.
  • Link description: 30 characters.

Facebook Messenger Advertisements

When users scroll through their Facebook Messenger House, sponsored ads are available to appear in between conversations. This ad format is just available for image content and only seems on the Facebook Messenger app.

facebook nectar messenger ad

Image Suggestions

  • Suggested resolution is 1, 200 by 628 pixels.
  • Minimal width is 254 pixels plus height of 133 pixels.
  • Recommended aspect ratio is usually between 9: 16 to sixteen: 9, but crops to 1. 91: 1 with link.
  • Recommended image formats are JPG and PNG.
  • Pictures with 20% text or more can increase chances of failed delivery.

Character Limitations

  • Textual content: 125 characters.
  • Heading: 25 characters.
  • Hyperlink description (optional): 30 characters.

Facebook Collection Advertisements (Including Canvas Ads)

Facebook Collection Ad is a great method to provide a highly visual browsing function all within the ad placement. Whilst it’ s only available in Fb Feeds, this ad type enables a cover photo or video (both available on Collection ads) to display several products. Additionally , when customers click the full-screen version, users are usually sent to Facebook Canvas. Here, customers are brought to a scrollable cellular engagement experience to learn more about a brand name.

facebook collection ad

Image Suggestions

  • Minimal width and height of six hundred pixels.
  • Recommended percentage is 1: 1 for sq . and 16: 9 for scenery images.
  • Max picture size of 30MB.
  • Recommended image formats are JPG and PNG.
  • Pictures with 20% text or more can increase chances of failed delivery.

Video Recommendations

  • Suggested resolution is minimum of 1200 by 628 pixels.
  • Suggested video formats are. MP4 plus. MOV.
  • Max movie file size is 4GB.
  • Video length is 120 mins (recommended less than 2 minutes).
  • Video thumbnails with twenty percent text or more could increase likelihood of failed delivery.

Character Limits

  • Text: 90 character types.
  • Headline: 25 figures.

For more info on the various ad sizes plus specs, check out Facebook’ s movie requirement page plus ads guide .

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