fifty B2B Marketing Influencers and Professionals to Follow Into 2019

14 Nov

B2B Marketing Influencers 2018

MarketingProfs B2B Discussion board 2018 is here, as being an of the world’ s savviest B2B marketing leaders and innovators get together in San Francisco for a much-anticipated meeting.

To help business entrepreneurs find helpful voices to learn through, we’ ve sorted through the almost 100 excellent speakers and are excited to publish our annual list of B2B marketing influencers speaking at MarketingProfs B2B Forum.

List Methodology : First, we all pulled the list of all speakers in the MarketingProfs website. Then we additional those speakers to the  Traackr influencer marketing platform to get each speakers’ respective social users and start tracking their content as well as the impact of that content amongst their particular networks. Using Traackr’ s formula for ranking, we then categorized the speakers according to their particular social influence: reach, relevance, reverberation, and audience metrics.

A variety of criteria go into such a rank including the topical relevance of the articles each influencer publishes, how much their own networks engage with that content as well as the size of their networks with on-line data pulled from Twitter, weblogs, Instagram, Facebook, YouTube, Flickr, SlideShare, and several other platforms. This is important to learn, because many lists rely completely on Twitter and we all know Tweets alone does not represent the entire social media marketing universe.

2018 #MPB2B Influencers Network

Many thanks to all who continue to positively share their knowledge about B2B advertising through year-round wedding and by providing help to others along with insight and expertise in our huge social realm. We hope this checklist will serve as a handy leaping off point to start your on-going journey of learning from these top B2B marketing industry influencers.

You’ ll likely find both many familiar faces plus a wonderful variety of new speakers. We have been very happy to see that 5 from the top ten influencers are women. Actually of the list overall, 45% are usually women and 54% are men. Not really perfect, but definitely improving.

We plan to learn brand new lessons from these 50 B2B advertising experts and hope you’ lmost all do the same throughout the year and on straight into 2019.

50 B2B Marketing Influencers Speaking at MarketingProfs B2B Forum 2018

Fittingly, at the top of this year’ s i9000 list of the most engaging B2B marketing and advertising influencers, according to our Traackr evaluation, is conference founder Ann Handley . Congratulations, Ann!

Ann Handley

Carla Johnson @CarlaJohnson
Global Keynote Loudspeaker, Best-Selling Author and Storyteller
Presenting: The particular Innovation Factory

Lee Odden @LeeOdden
CEO, TopRank Advertising
Presenting:   Panel – The Confluence Formula: How Content and Influencers Generate B2B Marketing Success

Margaret Molloy @MargaretMolloy
Global Main Marketing Officer + Head of recent Development, Siegel+Gale
Showcasing: Keynote — CMO 2 CMO: What’ s At this point, What’ s Next in B2B Marketing

Shiny Heinz @HeinzMarketing
President, Heinz Marketing Incorporation
Presenting: Revenue-Responsible Marketing: Aligning Marketing & Sales Priorities for Predictable Outcomes

Brian Hansford @remarkmarketing
Vice President – Client Solutions, Marketing Technology and Performance Administration, Heinz Marketing Inc
Presenting: Building a Foreseeable Pipeline: Strategies and Tactics to boost Your Confidence in Hitting Your own Number Month After Month

Katie Martell @KatieMartell
Marketing and advertising Consultant, Katie Martell, On-Demand Advertising
Presenting: Can I Have Your Attention… Make sure you?

Michael Brito @britopian
Executive Vice President, Zeno Team
Presenting: Using Social Data To Earn The War of Brand Importance

Mari Cruz @MariSmith
Keynote Speaker, Brand Evangelist, Bestselling Author
Presenting: Facebook Marketing: What’ h Working for Brands Today (And Exactly what Isn’ t)

Kerry O’ Shea Gorgone @KerryGorgone
Movie director of Product Strategy, Training, MarketingProfs
Presenting: The Secret to Memorable Marketing: Classes From 300 MarketingProfs Podcast Selection interviews

Christopher Penn @cspenn
Co-Founder and Chief Innovator, Rely on Insights
Presenting: Digital Marketing Analytics: Through Data Zero to Marketing Leading man
Presenting: The Present and Future of B2B Analytics and AI

Jon Miller @jonmiller
CEO plus Co-Founder, Engagio
Delivering: The Secret Sauce just for ABM: Maximizing New Business & Life time Value

Lewis Kim @larrykim
Chief Executive Officer, MobileMonkey
Presenting: 10 Fb Messenger & Chatbot Marketing Hackers for Content Marketers

Ardath Albee @ardath421
CEO & B2B Marketing Strategist, Marketing Relationships
Presenting: B2B Tech Marketers Create Encounters That Convince Customers to Stay

Tim Washer @timwasher
Keynote Speaker, Event Emcee, PowerPoint Comic, Ridiculous Media
Delivering: Creating Lifelong Clients With Laughter

Andrea Fryrear @AndreaFryrear
President and Business lead Trainer, AgileSherpas
Showing: Grain by Hemp: How Small Content Creates Massive Results

Nancy Harhut @nharhut
Chief Creative Officer, Nancy Harhut & Associates
Presenting: How to Attract Readers and Action: The 26 Words and phrases and Copy Constructs You Need Today

Robert Went up @Robert_Rose
Chief Troublemaker, The Content Advisory
Presenting: Eliminating Marketing: The Great Content Marketing Restart

Paul Roetzer @paulroetzer
CEO, PR 20/20
Presenting: How to Get Started along with Artificial Intelligence in Marketing

Zontee Hou @ZonteeHou
Chief executive and Founder, Media Volery LLC
Presenting: How to Build Customer Loyalty Through Behavior Economics and Big Data

Carlos Hidalgo @cahidalgo
Creator & CEO, VisumCx
Presenting: Buyer-Centric Need Generation 101: Demand Generation within the Age of the Sophisticated Buyer

Samantha Stone @samanthastone
Creator & CMO, The Marketing Advisory Network
Presenting: Marketing Strategy & Planning: Learn how to Rise Above The Competition

Allen Gannett @Allen
Chief Strategy Official & EVP, Corp Dev, Skyword
Presenting: *GOLDEN TICKET* The Inspiration Misconception: Four Scientific Laws to Innovative Success

Amisha Gandhi @AmishaGandhi
VP, Influencer Marketing, AR & Partners, SAP Ariba
Presenting:   Board – The Confluence Equation: Just how Content & Influencers Drive B2B Marketing Success

Jason Miller @JasonMillerCA
Head of Content material and Social Media Marketing, LinkedIn Sales & Marketing Solutions EMEA, LinkedIn
Presenting: Exactly how LinkedIn Uses LinkedIn for Marketing and advertising

Randy Originell @randyfrisch
Co-Founder, CMO & President, Uberflip
Presenting: How to Personalize Content Experiences from Scale

Karen Talavera @SyncMarketing
President and Founder, Synchronicity Marketing
Presenting: Secrets to Successful Automated E-mail Journeys: Series & Sequenced Promotions

Bryan Kramer @bryankramer
International Keynote Speaker, Emcee plus Event Host, PureMatter
Presenting: Redefining “ Human” in a Machine-Driven Age

Sean Callahan @sean_f_callahan
Older Manager, Content Marketing, LinkedIn
Presenting: Efficient Video on a Shoestring Budget

Stephan Hovnanian @stephanhov
Interpersonal Strategy Consultant, Sprout Social, Incorporation.
Presenting: Advocacy in a Box

Ashley Zeckman @azeckman
Senior Movie director of Digital Strategy, TopRank Advertising
Presenting: Stranger Things Have Happened: Exactly how Collaborating With Influencers Can Help You Save the morning and Change the World

Andy Crestodina @crestodina
Co-Founder and Main Marketing Officer, Orbit Media Companies
Presenting: Content Strategy and SEO with regard to B2B

Scott Sweeney @scotttsweeney
CEO, MassMarTech. com
Presenting: Your own 2019 Marketing Technology Strategy Made easier

Doug Kessler @dougkessler
Creative Director & Co-Founder, Speed Partners
Presenting: Eureka! The Power of an Fresh Mindset in B2B Marketing

Ashley Faus @ashleyfaus
Sr. Manager, Integrated Media, Atlassian
Presenting: Ways to Add Live Streaming to Your Advertising Mix

Konstanze Alex Brown @Konstanze
Leading B2B Changer Marketing & Content Creation, Dell
Presenting:   Screen – The Confluence Equation: Exactly how Content & Influencers Drive B2B Marketing Success

Lucy Zarlengo Moran @lucymoran
SVP, Electronic, Content & Creative, Dun & Bradstreet
Presenting:   Panel – The Confluence Equation: How Content & Influencers Drive B2B Marketing Success

Nancy Duarte @nancyduarte
Primary, Duarte, Inc.
Introducing: Keynote — Change Marketing Data Into a DataStory™ Shutting

Kathy Klotz-Guest @kathyklotzguest
Speaker, Chief Storyteller, and Microsoft. Chief Officer (say it out there loud), Keeping it Human
Presenting: Change Your Content Culture Into an Idea-Driven Startup

Expenses Sebald @billsebald
Founder / Partner or SEO, Greenlane Search Marketing, LLC
Presenting: Conquering SEO Roadblocks: Identifying and Healing Difficult SEO Problems

Clare Mcdermott @clare_mcd
Co-Founder plus Head of Research, Mantis Study
Presenting: Give Them What They Want: Produce Original Study Your Audience Craves

Jon Burkhart @jonburkhart
Founder/Chief Innovative Officer, TBC Global
Presenting: The Blockchain Trust Tango: A Constant Curiosity Sport Show

Kevin Carroll @kckatalyst
Owner, Kevin Carroll Katalyst, LLC
Presenting: Keynote— [email protected] : Unleashing Growth Through Creativeness and Innovation

Gopi Kallayil @GopiKallayil
Chief Evangelist, Search engines Social for Brands, Google
Presenting: Starting Keynote — The Age of Assistance

Donovan Livingston @DLive87
Plan Manager, Pre-College Programs, Wake Woodland University
Presenting: Keynote — Lift Away

Ahava Leibtag @ahaval
President, Aha Media Group
Presenting: The very best 7 Writing Secrets of Rockstars

Jessica Falarski Cross @JFayeSF
Head of Account-based Advertising, RollWorks, a division of AdRoll Group
Presenting: Make ABM Actually Function: A Blueprint Forward

Keith Reynold Jennings @keithjennings
Vice President of Community Impact, Knutson Healthcare
Presenting: Six Hats & the Banana: A Tactical Playbook intended for Others-First Marketing

Michael J. Barber @michaeljbarber
SVP, Main Creative Officer, Godfrey
Presenting: Don’ big t Do This, Do That for B2B E-mail

Allen Weiss @allenweiss
CEO & Founder, MarketingProfs
Presenting: Mindfulness With MarketingProfs CEO Allen Weiss
Presenting: Marketing Strategy & Planning: How To Go above The Competition

Rashmy Chatterjee @rashmyc
Global Sales leader, IBM Security
Presenting: Keynote: CMO 2 CMO: What’ s Now, What’ ersus Next in B2B Marketing

Statistical analysis, no matter how strong and well-researched, can only go up to now in finding the people who you’ lmost all find the most helpful and important in your daily professional marketing life, which is why we’ d love it in the event that you’ d please share the B2B marketers that influence a person most in the comments section beneath.

To further your own B2B marketing expertise, here’ s an added bonus list of our top 10 posts regarding B2B marketing from the past a year:

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