Despite efforts to unseat this, Facebook is still the reigning social networking network. As of the end of 2018, it boasted over second . 32 billion monthly active customers . The use of Facebook has advanced through the years so it’ s essential for marketers to be up to date on the most recent statistics.
Here are the key stats for marketers to know, grouped by topic and ready for you to have in your social media strategy.
Facebook demographic stats
Who’ s using Facebook today and where are they located? Become familiar with the demographics of the average Fb user.
1 . 13% of global active Facebook customers are women ages 25– thirty four
Broken down into sex and age categories, Statista found that the best concentration of Facebook users had been ages 18– 44. The biggest market group is at 19%, men age range 25– 34.
second . India has the highest number of Fb users in the world
Shock: the United States does not boast the highest quantity of Facebook users. As of January 2019, the highest number is usually India at three hundred million users. The United States is a bit additional behind at 210 million customers.
several. 51% of teens use Fb
If you’ lso are trying to target teens, Facebook may not be your best bet. Only 51% associated with teens use Facebook , which makes it the fourth most popular social network. YouTube, Instagram and Snapchat all surpass Fb in usage and popularity.
Facebook usage stats
Now that you know the core demographics of Facebook users, it’ ersus time to understand how they use it.
4. 68% of People in america use Facebook
2nd only to YouTube, the majority of Americans make use of Facebook online or on their telephone, according to the Pew Research Middle .
Nevertheless , data shows that usage popularity is usually plateauing. Instagram is the next quickest growing network. If you had restricted funds for advertising, these three systems should be at the top of your consideration.
With that being said, your targeting data needs to consider age into account. Both Snapchat plus Instagram are more popular among those age range 18 to 24 than Tweets is. For Facebook, 80% of these ages 18– 49 say each uses the network. This casts an extensive net of people on one network, that is ideal for those with smaller budgets.
5. 74% visit Facebook day-to-day
If Facebook is among the first things you log into when you awaken and one of the last things you find before you go to bed, you’ lso are not alone. Of those who use Fb, 74% of them log in daily. Actually half of them actually check Fb several times a day.
Understanding when your audience is upon during the day helps you find the best times to publish. You can find this engagement data throughout your Page Insights.
6. 96% of Facebook users access it upon mobile
An overwhelming most of Facebook users have accessed the particular network via tablet or mobile phone, according to Statista . Mainly because people access Facebook from a selection of devices, the percentage numbers are usually over 100%.
How can you use this to your advantage? When creating content material and designing ads, always make sure that the particular mobile preview is set up correctly. Otherwise, then uncheck the ad positioning option for mobile.
seven. 43% of users get their information from Facebook
When looking for content and news sources, social media marketing and Google are at the top from the list for people. In fact , 43% report that they obtain news from Facebook.
These stats reveal where marketers should place their particular most important information, such as company information and product releases.
7. Users spend an average of 35 moments a day on Facebook
In the daily routine of an daily user, social media use of time is just second to watching TV. In terms of social media marketing, users spend an typical of 35 minutes a day on the network.
As noted above, it’ ersus very possible that these are several logins with different intention types. One particular loginto Facebook may be designed for checking on friends while another might be for news.
nine. At least 3% of Facebook information are fake
Within 2018, Facebook released a written report for Q1 that will focused on the number of fake profiles on the platform. They noted that of the amount of monthly active users they launch, 3– 4% of the profiles are usually fake. That’ s about 88 million accounts that were removed.
The fake account number offers changed throughout the years . In 2014, it was noted to become 7% while it was 14% within 2017. The crackdown in 2018 was likely in response to the high quantity created during the 2016 presidential political election cycle.
For marketers, this particular number is good to know because it offers you an error range for your account’ ersus likes and engagement numbers. Whilst a good number of fake accounts are eliminated at creation, some do still create spam and fake opinions.
Facebook advertising statistics
Facebook’ s 2018 Q4 report reported an marketing revenue of $16. 6 billion dollars, which is a 30% increase year-over-year. Including ads across Facebook Stories, Instagram feed, Instagram Stories and Messenger.
The report furthermore indicated that the average price for each ad decreased 2% while the amount of ad impressions increased by 34%.
As a marketer, you probably don’ t pay too much attention to cash flow reports but you should check in it every so often. Knowing that Facebook makes the majority of it revenue from advertising implies that you have a lot of competition out there inside your ad placement. It will always be within Facebook’ s best interest to carry on improving on their ad program.
For more insight into how much this costs to advertise on Facebook, have a look at our useful guide .
ten. Average cost per click is $1. seventy two
According to Wordstream , the average cost per click (CPC) for any Facebook ad is $1. seventy two. This number changes across industrial sectors so be sure to check on your industry’ s averages before setting $1. 72 as your benchmark cost.
Knowing the average COST-PER-CLICK helps marketers know if they’ re paying too much for their marketing and if so , what they can do about this. It could be an issue with the content or maybe the targeting. If the CPC is too higher for you, consider other types of advertisements, such as paying instead for opinions.
Facebook video stats
Of its myriad of advertising content material, Facebook videos still leads many of the most engagement. Facebook video content contains both videos uploaded to the system and Live-streaming videos. Its viewership is up to 8 billion sights a day .
Here are a few important stats to know about Facebook movies.
11. 85% associated with Facebook videos is watched with no sound
As somebody who has surely seen enough Facebook video clips, you know already how important the first few secs are in grabbing your attention. Symbolism is so important for Facebook videos due to the fact 85% of its videos are watched without sound .
What should you focus on rather? Aside from cinematography, using text overlays, bold words and captions many go a long way.
NowThis and its media arms are well reputed for their news videos. The production can be down to a science with recognizable branding and short text videos to get the point across.
Understanding this stat doesn’ t indicate you should ignore sound completely. This only means you should watch your video clip with and without sound to make sure all your bases are covered. If you have narration, add your caption files so that your silent viewers won’ t lose out.
12. People invest 3x as much time watching the Live video than a pre-recorded a single
Besides produced video clips, Facebook’ s Live streaming function has taken off among both customers and Pages. In fact , those who view videos will spend 3 times as much time on the Live video than a produced a single.
If your Facebook online marketing strategy includes videos, Live ones really are a must try, especially if your objective is more impressions and engagement. To ensure that your Live videos will be observed in real time, schedule posts beforehand in order to publicize just like you would any other occasion you host.
thirteen. Video ad attention is 75% less for ages 18– 24 compared to 65+
Video intake differs across age brackets which is true for both TV plus Facebook ads. For the younger masses ages 18– 24, the attention period for ads is 75% lower than for those who are ages 65+, according to Facebook’ s own data .
This particular stat resulted in the network introducing in-feed advertisements with a cap of 15 seconds. Mix this with demographic data for the ideal video length. For example , your own video ad would be much smaller for your younger crowd than for your older one. The younger crowd’ ersus ad might also be more mobile focused.
Facebook publishing statistics
Last but not least, marketers need to find out what the current stats are on Fb publishing. How far do posts proceed organically and when is the best time to publish?
14. Best time to publish on Facebook is weekdays ten am to 3 pm
Sprout’ s guide to best times to publish on every social network is an important read for marketers starting out on a new network. What times should you post for the most wedding?
Our report demonstrates noon midweek is some of the most joining time to post. Note that this document is an average across all gathered data. The report does split it down into different page classes, so be sure to check out your business.
15. Average organic achieve is 6. 4% of Web page Likes
The average natural reach of Facebook Pages has been gradually dropping with every newsfeed criteria update. A We Are Interpersonal report found that will in 2018, the average organic achieve is only 6. 4% of its Web page Likes.
The same research found that the average engagement price over all the content types is three or more. 91%. Both stats were inside a negative change from the previous quarter. In order to combat this, Pages turn to marketing.
Considering Facebook’ s huge target audience, it’ s going to continue to be primary of many social marketers in 2019. As Facebook evolves, audiences carry on and change their behavior, such as exactly where they access the network and exactly what types of content they prefer.
With these statistics in hand, internet marketers can make some informed decisions on the Facebook marketing and advertising.
Exactly what are some of the stats you typically make use of for your Facebook marketing? Let us know your opinions in the comments.
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