Electronic Marketing News: StumbleUpon’ s Swansong, #Hashtags vs . @Handles, & Search engines Review’ s Anonymity Revamp

1 Jun

Zenith Media Usage Graph
StumbleUpon Shuts Straight down After 16 Years
StumbleUpon announced that it will shutter its content discovery platform in late June, 2018, ending a 16-year run that saw over forty million users link to some sixty billion Web locations, with consumer accounts now moving to Mix. possuindo, co-founder Garrett Camp’ s brand new discovery service. Search Engine Journal

Google Shedding Anonymous Local Reviews?
Google may be moving to finish anonymous reviews for its Maps plus Local Business offerings, or to eliminate their star rating impact, based on a Search Engine Roundtable report. Search Engine Roundtable

Twitter looking to expand its programmatic offerings with Timeline Ad system pilot program
Twitter has begun seeking publishers to have an expanded programmatic ad network that could allow timelines embedded on system partner sites to feature advertisements, the company noted on its renewed Twitter Timeline Ads Pilot web site. Marketing Land

Get Woke: Period Spent With Media Approaching Complete Awake Time
The amount of time consumers spend along with media daily is expected to ultimately fill nearly every minute not invested sleeping, according to new forecast information from Publicis’ Zenith unit, along with North America topping the rest of the world. MediaPost

Pinterest is Growing Faster than Tweets and Snapchat, and Offers Significant Possibilities
Pinterest is continuing to grow its substantial user base quicker than Twitter and Snapchat, a rise rate detailed in a new Jane Meeker Internet Trends report featuring Pinterest’ s opportunities for entrepreneurs. Social Media Today

Snapchat launches the first Lens that reacts to audio
Snapchat provides rolled out its first picture filter lens that reacts not just to visual input but also in order to sound, opening new avenues in order to marketers. Engadget

Publicis / Zenith Media Consumption Forecast Statistic

Marketers’ newest shiny gadget: GIF stickers
Instagram and Giphy have combined to expand custom animated label GIFs, which are available for Instagram Tales and Snapchat libraries, including extended tracking mechanisms for marketers. DigiDay

Facebook’ s size no hurdle to deals in new places: executive
Fb sees no antitrust-related barriers in order to future large acquisitions should the social networking giant wish to enter new marketplaces, chief operating officer Sheryl Sandberg said Tuesday. Reuters

Quora roll-outs native image ads globally
Quora has extended its image ads for cellular and desktop worldwide, after tripling its advertising base since this past year, announcing that the question-and-answer site right now has over 1, 000 advertisement partners. Marketing Land

Consumers React to #Hashtags, Not @Handles
Hashtags have been more effective compared to brand handle mentions among social networking consumers, according to new report information from Digimind that also looks at global marketing trends. MediaPost


Shifting Priorities Marketoonist Cartoon

A lighthearted look at shifting focal points, by Marketoonist Tom Fishburne — Marketoonist

Here are a few of the funniest reactions to GDPR — Recode

What Amazon would’ ve appeared as if in the 1980s — Co. Style

This is What Occurs in an Internet Minute [Infographic] — Social Media Today


  • Ashley Zeckman and Lee Odden — Best 2018 Influencers That Might Inspire Your own Inner Marketer — Whatagraph
  • Shelter Odden — The Role of Content: Can be Building Awareness & Driving Transformation Enough? [Podcast] — Converge
  • Lee Odden — 5 SEO Queries with Lee Odden; Pro Content material Tips for Mom and Pops — SEMrush
  • Lee Odden — 33 Quotes in order to Reignite Your Marketing Spark — Hatchbuck
  • (TopRank / Stephen Slater) — An in depth (Step-By-Step) Look at Effective Ecommerce A/B Testing — BigCommerce
  • (Content Advertising World) — The Ultimate Guide to Conquering Content Marketing and advertising – #CMWorld 2018 — Content material Marketing World

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