Electronic Marketing News: Smarty-Pants Speakers Generate Voice Search, YouTube’ s Rejiggered Hashtags, & Google’ s Term Count Wisdom

27 Jul

July 27 2018 TopRank Marketing News Image

Report: Smart speaker possession driving voice adoption on mobile phones
The popularity associated with voice search on smartphones has grown simply due to more Americans owning wise speakers, with a new NPR and Edison Research report revealing 18 % now own so-called smart sound system. Marketing Land

Report: Facebook takes a back again seat to Instagram as advertisement spend on the Facebook-owned app develops 177%
Brand new research data shows that Instagram got ad spending four times Facebook’ s rate year-over-year during the 2nd quarter of 2018, while YouTube’ s ad spend was almost triple that of last year. Marketing Property

Emojis Score With Mobile Customers
New research data shows that the use of emojis offers resulted in a sizable boost of cellular e-mail open rates, with open up rates boosted over 80 % resulting in 363 percent revenue increases, but are digital marketers certain? MediaPost

YouTube Shows Searchable Hashtags Above Video Titles
YouTube has begun showing searchable hashtags above the title of every video. The first three hashtags of the video’ s description field possess gained prominence with the change, providing new opportunities for YouTube online marketers looking to optimize video findability. Internet search engine Journal

Google: Word Count Isn’ t Indicative Of Quality
Google has pointed out that written content isn’ t positioned solely by word count figures. Short or not-so-short, good articles are rarely tied to formulaic word matters, Google has hinted. Search Engine Roundtable

Google releases AMP Stories v1. 0 with new features, which includes an ads beta for DFP users
Search engines has announced new features meant for developers using its AMP Stories structure, including several monetization features and extra metadata attributes targeting digital internet marketers. Marketing Land

July 27, 2018 Digital Marketing News Statistics Image

Twitter Releases Brand new ‘ Playbook for Agencies’ With a Heap of Twitter Promotion Ideas
Twitter offers published a new guide offering advertisement tips and more, in its agency playbook announced this week. The guide’ s i9000 insight is applicable to a wide swath of digital marketing professionals. Social networking Today

An update to recommendation source URLs for Google Pictures
Google introduced recently that it will soon carry out a new referrer URL specific in order to Google Images. Digital marketers dealing with country-specific search queries also get particular new guidelines from Google. Search engines Webmaster Central

Snapchat beefs upward ad targeting in deal with Nielsen
Segmented target audience data is finally coming to Snapchat, as the firm recently announced a brand new partnership with Nielsen that provides some 30, 000 segments in order to marketers using the firm’ s latest addition. AdAge

Inside the Mating Traditions of Brands and Online Celebrities
The New You are able to Times examines influencer morality clauses and the rise of online celebrities from YouTube, Instagram, Twitter, Twitch, and others, with newfound brand trustworthiness often following. The New York Occasions

FOR THE LIGHTER SIDE:

Marketoonist Tom Fishburne July 27 Cartoon

A easy going look at lifestyle brands by Marketoonist Tom Fishburne — Marketoonist

How Kit Kat managed to turn a viral twitter update into a branded proposal — SEARCH ENGINE OPTIMIZATION Roundtable

This particular Man Tried to Break the World Report for Paper Airplane Flight — Wired

TOPRANK MARKETING & CLIENTS WITHIN THE NEWS:

  • Lee Odden — Natural Vocabulary Generation: The Future of Content Management — e-Spirit
  • Lee Odden — The Top 13 Articles Marketing Influencers to follow in 2018 — JBH

What are some of your best influencer advertising news items with this week?

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