Electronic Marketing News: Rewarded Ads, Google’ s Podcast Push, SEO’ t B2B Power, & YouTube’ s i9000 Ratio Refinements

3 Aug

2018August3MMAOpenXStudy

Industry Group Finds Consumers Really like ‘ Rewarded’ Ads: Marketers, Much less So
A brand new collaborative study by the Mobile Advertising Association (MMA), OpenX, and MediaMath looks at view-and-reward advertising, rewarded explicit opt-in ad types, and what they may imply for digital marketers going forward. MediaPost

Google Has A Podcasting App, But Does It Have A Podcasting Strategy?
Search engines is expected to increase the prominence associated with podcasts in all search results, expanding upon limited tests it’ s carried out with Android and Google Assistant Search engines. Forbes

Huge chunk of teenagers believe advertising does not welcome variety
New study data examines inclusion and variety in advertising, and how far the may still have to go. Campaign ALL OF US

LinkedIn overhauls Campaign Manager pertaining to marketers managing high-volume accounts
LinkedIn (client) may soon be rolling out the redesigned user interface allowing custom designs for the most-used metrics, an interface-wide speed boost, and numerous other brand new Campaign Manager features. Marketing Property

Snapchat ‘ Storytellers’ finally sets creators with advertisers
A new pilot program through Snapchat is looking to court influencers and bring together creators and manufacturers, the latest in a series of moves targeted at bringing Snap greater mainstream ownership. TechCrunch

SEO Crucial for B2B Content Marketing Success: Survey
Search, social, plus websites are all ahead of e-mail intended for initial B2B discoveries, according to outcomes of new study research. Chief Online marketer

2018August3StatisticsImage

Apple Roadmaps takes a step in the right direction
With Apple Roadmaps getting a substantial overhaul, can companies afford to skip marketing in the expanding map service? Search Engine Property

For Better or Worse, Youtube . com Now Adapts to Multiple Element Ratios
Youtube . com has changed the way it displays video clips shot in formats other than the particular 16: 9 ratio. How will the particular change affect marketers? Gizmodo

Search engines Marketing Cloud Gets a New Improving Destination for Content and Analytics
Google has revealed Marketing Cloud, as DoubleClick, Search engines Analytics, partnership programs and more are actually combined. MarTech Series

As Fb user and revenue growth decreases in Q2, advertisers are still aboard
Unphased simply by recent struggles, advertisers on Fb continue to spend more than ever. Marketing Property

IN THE LIGHTER SIDE:

Marketoonist Tom Fishburne Digital Advertisements Cartoon

A easy going look at the future of digital marketing by Marketoonist Tom Fishburne — Marketoonist

The particular Commodore 64 Mini review — TechRadar

Are you able to tell a fake laugh through real? — University of Ca Newsroom

TOPRANK MARKETING & CLIENTS WITHIN THE NEWS:

  • Lee Odden — Natural Vocabulary Generation: The Future of Content Management — Fit Small Business
  • Nicole Blake — Intern Limelight on Nicole Blake: Who She actually is, What She’ s Learning, and exactly how She Sees the Marketing Market — TopRank Marketing
  • Lee Odden — Exhibit Writers: Top 100 Content Internet marketers (2018 Report) — Express Authors
  • Lee Odden — Shane Barker: 56 Influencers Share Their Biggest Mistakes and the way to Avoid Them — Shane Barker
  • Shelter Odden — Nimble: The Do’ s Plus Don’ ts of Winning Changer Marketing Campaigns (+Infographic) — Perky

Exactly what are some of your top influencer marketing news items for this week?

Thanks for reading, and we wish you’ ll return next week for that latest digital marketing news, and the meantime you can follow take a look at @toprank on Tweets for even more timely daily information. Also, don’ t miss the entire video summary on our TopRank Marketing and advertising TV YouTube Approach.

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