Electronic Marketing News: Reddit’ s Upgrade, Yelp’ s Growth, Facebook Pages Administrative Changes, & B2B Engagement Statistics

17 Aug

2018 August seventeen Digital Marketing News
Just how B2B Audiences Engage With Business Content material Online
A brand new Clutch survey explores how B2B audiences encounter business content on the web, and their preferences for eating it, with business content regarding technology the leading topic. Clutch

Facebook pages with large Oughout. S. following to require a lot more authorization
Fb is requiring two-factor administrator authentication for large U. S. web pages, a move that will also visit Instagram in the coming weeks. Reuters

Reddit’ s redesign is generating higher engagement rates, but does it deliver more advertisers?
Along with its first upgrade in over a decade, Reddit areas its hopes on boosting wedding, and perhaps attracting more advertisers. Marketing and advertising Land

How GDPR Is Shifting Ad Budgets Toward Private Market segments.
A new study looks at U. S. marketers’ modifying attitudes about programmatic ad investing since the European Union’ s GDPR regulations took effect. eMarketer

Yelp’ s second-quarter profit tops anticipations as ad revenue jumps
Surprisingly strong second-quarter profit results for Yelp possess fueled a forecast revenue raise, but will advertisers using the crowd-sourced review forum feel the draw? CNBC

The Content Power Play: How Content material Can Turn Sales and Marketing in to an Unbeatable Team [Infographic]
Bringing advertising sales units together is the concentrate of a new global study through Content Marketing Institute and LinkedIn (client). LinkedIn

2018 August seventeen Statistics Image

Fb builds its own AR games regarding Messenger video chat
Facebook has built in-house augmented-reality games into its Messenger movie chat system. Ad-free presently, can sponsored branding arrive in time, getting new marketing opportunities? TechCrunch

Statement Finds U. S. Marketers Moving From ‘ Data’ To ‘ Identity’ -Based Marketing, Proficiency Blended
A new Organization of National Advertisers study displays a mix of results in identity-based marketing, and also a move away from data-based solutions. MediaPost

Snap’ s strategy shifts make an impression on advertisers more than users
Snapchat’ s first documented daily-user drop results were tempered simply by record revenue outside North America. Reuters

Startup Finds Paying Consumers To check out Ads Is About Value, Not Cash
Despite trepidation, rewarded — or opt-in — content is seeing growth, along with a beta startup is looking to increase the efficient economics of a pure RETURN ON INVESTMENT model. MediaPost


Marketoonist Tom Fishburne Watching the Figures Cartoon
A lighthearted look at watching the particular numbers by Marketoonist Tom Fishburne — Marketoonist

We Are All Scutoids: A Brand-New Form, Explained — The New Yorker

Oreo looks to dexterity diversity in packaging set you back support left handers — The Drum


  • Lee Odden — The Best Marketing Advice You’ ve Ever Received — In One Minute or Less — LinkedIn (client)
  • Lee Odden — You’ ve Created Great Content, Now What? — LinkedIn (client)
  • Lee Odden — 7 Strategies to Make sure your Next Collaboration With Influencers Is really a Success — The Social Media Hat
  • Lee Odden and Ashley Zeckman — Help! Finding the right business partners to reach your targets — Cathy McPhillips of Content Marketing Institute (client)
  • Lee Odden — Total Annarchy #15: A Daily Journal Is a Game-Changer, Curing Invisible Content, WTH Is Frequency Illusion? — Ann Handley
  • Lee Odden — The Rules of Long Form — Marcia Jedd & Associates

What are some of your top influencer marketing news items because of this week?

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