Electronic Marketing News: Online Ad Spend’ s Speedy Growth, Google’ t Podcast Transcriptions, & Adobe’ h LinkedIn Push

5 Apr

2019 April five Buzzoole Chart

Adobe, Microsoft to take on Salesforce’ s marketing and advertising software, with LinkedIn as a tool
Adobe* plus Microsoft have joined forces to higher compete against Salesforce. com within the sales and marketing software world, with the LinkedIn* platform’ s recently-expanded targeted audience advertising featuring heavily within the new alliance. Reuters

What CMOs Are Concentrating on in 2019 [Infographic]
74 % of CMOs plan to encourage expert engagement and the transfer of knowledge amongst talent, while improving digital advertising capabilities and boosting go-to-market procedures are the most important agenda items regarding 2019, according to newly-released research information from the CMO Council. MarketingProfs

What the Numbers Say About Mobile’ s Place in B2B Marketing
The opportunity for more mobile-friendly B2B content is ripe just for progressive B2B marketers, especially individuals working to offer greater trust plus understanding, according to research of interest in order to digital marketers from MarTech Consultant. MarTech Advisor

B2B Internet marketers Set For Moderate Email Spending budget Increases: Study
63 percent of B2B businesses plan to moderately raise spending on e-mail marketing, with top goals being improved engagement, conversion, and lead generation, based on newly-released survey data. MediaPost

Move over B2B and B2C, Adobe says ‘ business in order to everyone’ is the future
The next generation of cross B2B and B2C marketing is certainly focusing on B2E — or “ business to everyone” — based on Adobe vice president of electronic experience Steve Lucus, with the melding of Adobe Campaign Manager plus Marketo a likely prime long term goal. AdAge

Google provides search to podcasts through automated transcription
Search engines has begun rolling out automatic transcribing to some podcasts on its Search engines Podcasts app, providing a boon in order to discoverability via search that will most likely help attract new audiences in order to podcast episodes that include the new Search engines metadata. Search Engine Land

2019 April 5 Statistics Image

Instagram tests letting you scroll through videos
Instagram has begun testing video play-back options to navigate to particular spots in video content around the platform, a long-lamented feature Instagram is finally transferring over from the IGTV product, however the test seems to so far include only non-Instagram-Story movies. The Verge

Online advertisement spend will grow more quickly compared to expected in 2019, Zenith states
By 2019 global digital advertising spending is certainly expected to increase 4. 7 %, up from the 4 percent expected in December 2018, while by 2021 spend will reach $329 billion dollars, some of the trends of interest to electronic marketers among new forecast information released by Zenith. Marketing and advertising Dive

Reddit to Cross hundred buck Million in Ad Revenues within 2019
Reddit will see its advertising business develop by almost 55 percent simply by 2021 while reaching $119 mil in net advertising revenue within 2019, and representing a small yet expanding 0. 1 percent portion of the particular U. S. digital ad marketplace, according to new data released simply by eMarketer. eMarketer

Use of #Ad on Instagram Grew by 42% in 2018
Use of sponsored posts on Instagram grew by 42 percent year-over-over during 2018, coinciding with solid expansion of influencer marketing within the Facebook-owned platform, according to new Instagram post and engagement research information. MarTech Series


2019 April 5 Marketoonist Comic

A lighthearted look at tiktok as well as the next big thing by Marketoonist Tom Fishburne — Marketoonist

How Brands Are Celebrating April Fools’ Day 2019 — Adweek

Podcast Listener Takes Fandom to Next Level by Googling What Hosts Look Like — The Hard Times


  • Lee Odden — Modern Marketing Influencer Series: Key Ingredients of a Great Content Online strategy for 2019 — Oracle Modern Marketing Blog (client)
  • Lee Odden — 15 Powerful B2B Marketing Influencers You Need to Follow — Marx Communications
  • Ashley Zeckman — What’ s Trending: Don’ t Be Fooled — LinkedIn (client)
  • Lee Odden — Six skills PR professionals need to master — Media Update

Do you have your own personal favorite new content marketing or influencer marketing news items for the week?

Many thanks for joining us, and hopefully you’ ll return again a few weeks for another fresh look at the most relevant digital marketing industry researches, and in the meantime you can abide by us at @toprank on Twitter for even more prompt daily news. Also, don’ about miss the full video summary on this TopRank Marketing TV YouTube Channel.

*Disclosure: LinkedIn and Adobe are generally TopRank Marketing clients.

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