Electronic Marketing News: Instagram Adds Hour-Long Videos With IGTV, Weeding Out Influencers Who Buy Followers, & Mobile’ s Vast Growth

22 Jun

Instagram IGTV Announcement
With IGTV, Instagram Requires Aim at YouTube
Instagram has added the opportunity to upload videos up to an hour lengthy, with the launch of its new IGTV feature, offering digital marketers a far bigger video canvas. Instagram furthermore announced that it has broken through the 1 billion user barrier. Wired

Unilever stops working with electronic media influencers who buy fans
Unilever provides ceased working with social media influencers who also buy followers, a first-of-its-kind work to increase influencer transparency, the mega-brand recently announced. Marketing Land

Marketing-driven revenue from mobile apps is growing 80% since 2016
Marketers focusing on mobile might be on the right track, as mobile apps have got driven a vast 80 percent marketing and advertising revenue expansion since 2016, based on voluminous new report data through Facebook and marketing analytics company AppsFlyer, detailing major differences one of the gaming, shopping, and travel marketplaces. Venture Beat

For $150, Many Users Will Sell Personal Information in order to Brands
$150 would persuade most consumers to market certain portions of their personal information to their favorite brands, according to latest survey data of U. Ersus., U. K., and German Online users. eMarketer

Reddit brings autoplay indigenous video ads to desktop plus mobile
Reddit’ s traditionally sparse advertising can make way for new auto-play video advertisements on both its mobile and desktop computer sites, the increasingly popular social information aggregation, content rating, and debate website announced recently. Tech Crisis

Instagram’ s new shopping handbag icon adds e-commerce element in order to advertisers’ Stories
Instagram has given certain marketers new e-commerce features that will give a shopping bag icon to Instagram Stories, a move that could ultimately be rolled out to all marketers. Marketing Land

Google replacing video clip boxes with video carousel upon desktop search
Google has moved almost totally to the carousel format for movies among desktop search results, providing brand new opportunities for digital marketers. Internet search engine Land

Friday, June 22, 2018 News Statistics Image

Twitter Launches Brand new Site to Provide Insights into Steps to make Best Use of the Platform
Twitter launched its Tweets Media site to help digital online marketers best make use of the platform’ s most recent features, including case studies as well as other best-practice-oriented content. Social Media Today

Msn Ads With Enhanced Targeting Configurations & Dimensions Tab
Bing rolled out brand new advertising features including more specific location and device targeting, together with upgraded analytics information with a new Msn Ads Dimensions feature. SEO Roundtable

YouTube Like & Dislike Matters Are Now More Accurate
YouTube updated the way it tabulates video likes and dislikes, in an effort to combat junk mail, a move than should confirm beneficial to digital marketers. Search Engine Diary

Want to Win Over Millennials and Style Z? Vice’ s New Research Says Brands Should Get Religious
The key components marketers most need to tap into whenever targeting millennials and Gen-Z consist of surprises such as spirituality, according to brand new study data by Vice. Vice

AT THE LIGHTER SIDE:

Marketoonist Personalization Distance Cartoon

A lighthearted look at the customization gap in marketing, by Marketoonist Tom Fishburne — Marketoonist

The EU’ t bizarre war on memes is completely unwinnable — Wired

Look! Up in the Sky! It’ s a Flying Orange Guy With Wieners on His Belt! — AdWeek

TOPRANK MARKETING & CLIENTS WITHIN THE NEWS:

  • Ashley Zeckman — What’ s i9000 Trending: Ride the Marketing Merry-Go-Round — LinkedIn (client)
  • Shelter Odden — The Keys to Successful B2B Content and Influence Programs — WriterAccess

What are your top content marketing information stories this week?

Nice stopping by, and please join all of us next week for another lineup of the most recent digital marketing news, and in the particular meantime you can follow us at @toprank on Twitter with regard to even more timely daily news. Furthermore, don’ t miss the full video clip summary on our TopRank Marketing TELEVISION YouTube Channel.

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