Electronic Marketing News: Google’ s Technological platform Partners, LinkedIn’ s Translations, & Facebook’ s Instant Articles Membership Results

6 Jul

LinkedIn Adds Translation Services In More than 60 Languages

Google announces Google Technological platform Partners program
Google has been busy consolidating plus refreshing its marketing partner products, with individuals, companies, and product sales partners on its new approved-training list, combining Google Analytics Licensed Partners and DoubleClick Certified Advertising Partners. MarTech Today

Facebook trials membership tool to appease Instant Content publishers
In the heels of Facebook’ s current subscription Groups announcement, could this news that the social media giant is also screening subscription-based Instant Article signal the shift that digital marketers will have to adjust to? The Drum

Forrester problems first Wave report on Encounter Optimization
“ The Forrester Wave: Experience Optimisation Platforms” report examining the continuing consolidation of online testing, behavior targeting, and recommendation practices within experience optimization, with Adobe attaining top marks. MarTech Today

Fb starts showing all ads a webpage is running
Facebook has introduced a new Info & Ads dashboard that shows all of the ads run including those upon Instagram, Messenger, and partner systems, a move that may simplify specific tasks for some digital marketers. Marketing and advertising Land

Unveiling Translations in the LinkedIn Feed: Keep in Touch with Your Global Neighborhood
LinkedIn’ ersus new “ See Translation” function brings post translation in sixty languages to the service’ s customers, offering interesting audience reach growth to digital marketers. LinkedIn (client)

Instagram Rolls Out Video Talk, New Camera Effects And Subject Channels
Instagram has released several new functions including video messaging, new digital camera effects, and topic channels upon Explore, for users of its Google android and iOS apps. How can electronic marketers best use the new functions? Forbes

July 6, 2018 Artificial Intelligence Data Image

Dove introduces a mark suggesting its ad images are free from digital manipulation
Unilever’ s Dove has publish a branding mark meant to indicate that an advertising image is without any digital manipulation. Will the shift represent a shift the use of this kind of marks in the greater digital advertising universe? AdAge

B2B marketers are usually ‘ generally unclear’ of exactly what AI means, according to research
With 32% associated with marketers not confident in their understanding of AI, and 54% only fairly confident, greater understanding could be an advantageous goal among B2B marketers. The particular Drum

Why publishers are ditching viral clips for long-form video clip series
Several publishers have found greater success along with video series than with conventional clips aiming solely for virus-like popularity. What could a change to episodic video publishing suggest for marketers? Axios

Teens, Youtube . com and the rise of the micro-influencers
70% of teenager YouTube audiences are more likely to be affected by YouTubers, recent survey information shows. How can savvy marketers use these findings in campaigns concentrating on teens? The Drum

ON THE LIGHTER PART:

Marketoonist Mary Fishburne Brand Positioning Cartoon

A lighthearted look at brand name positioning, by Marketoonist Tom Fishburne — Marketoonist

1990, meet 2018: How far will 20MHz of Macintosh IIsi energy go today? — Ars Technica

TOPRANK MARKETING & CLIENTS IN THE INFORMATION:

  • Lee Odden — Pubcon Pro 2018 Featured Speaker: Lee Odden — Pubcon
  • Lee Odden — IDMA 2018: Partying the best in the industry — Exchange4Media
  • Shelter Odden — It takes a Village — Electronic Doughnut
  • TopRank Blog — My 10 Greatest Mistakes in 10 Years as an Business owner — Medium

What are your top content marketing news items this week?

Thank you for joining us, and we wish you’ ll return next week another round-up of the latest digital marketing and advertising news, and in the meantime you are able to follow us at @toprank on Twitter for even more well-timed daily news. Also, don’ capital t miss the full video summary on this TopRank Marketing TV YouTube Channel.

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