Electronic Marketing News: Google Lens & Visual Search Updates, Social RETURN ON INVESTMENT Study, & App Ad Marketplace Growth

28 Dec

2018 December twenty-eight Instagram Chart

More than 70 Percent of Millennials upon Twitter Have Commented on Companies’ Customer support
More than seventy percent of millennial Twitter customers have left comments for the customer service balances of at least one company, according to brand new survey data. 62. 48 % of surveyed Twitter users furthermore say that personalized responses to their feedback represent the top way brands may improve their social media customer care. AdWeek

AppsFlyer: App ad marketplace to grow 136% to $64. one billion from 2017 to 2020
By 2020 app advertising will grow to become $64. 1B market segment, the 136 percent jump from 2017, according to new market research study information, representing a year-over-year rate associated with 34 percent growth. VentureBeat

A brand new Study Commissioned by Snapchat Uncovers How Millennials Shop
Nearly three-quarters of millennials shopping preferences favor credit plus debit cards over cash, one of several results from a new Snapchat study. AdWeek

Survey: 60% of companies intend to expand creative team in initial half of 2019
60 percent of marketing and advertising choice makers expect to boost spending on innovative team additions over the first 1 / 2 of 2019, according to new research study data from The Creative Group. The particular Drum

The most significant martech deals associated with 2018 and what they mean for that landscape
MarTech Today has examines the largest and many significant marketing technology firm buys and acquisitions of 2018, providing several helpful insights for electronic marketers. MarTech Today

Study: Cellular Transactions Rise For Brands Marketing Apps
The particular share of mobile purchasing dealings has continued to rise, accounting meant for 40 percent of all transactions within the U. S. and some 52 % in the Asia-Pacific region, according to brand new research study data from Criteo. MediaPost

2018 December 28 Statistics Image

People love Instagramming billboards– and it’ s perfect for advertisers
25 % of U. S. residents make at least one Instagram post featuring a picture including an outdoor advertising billboard associated with some sort, one of several surprising revelations through recent Nielsen data. Fast Corporation

Google Outlines the Evolution associated with Google Lens, and the Future associated with Visual Search
Google has released new details about its Lens image search function, detailing a slew of functionality enhancements, and has revealed that the assistance can now identify over a billion items. Social Media Today

Report: ROI Will be Top Concern Of Social Marketers
Return on investment (ROI) continues to be the leading concern for the majority of marketing experts in social media, topping other worries including cross-channel intelligence and technique creation, according to recent Sprout Interpersonal report data. MediaPost

Data Technology and the Art of Persuasion
Today’ s artwork of data science and marketing has continued to mature, as well as the Harvard Business Review takes a good in-depth look at how data evaluation is affecting a growing number of areas in our life. Harvard Business Review

Instagram’ s i9000 Year in Review [Infographic]
Instagram has released its annual year-in-review list of some of the top elements that will celebrate its uniqueness, including the majority of engaged communities among users, the particular most-used face-filters, and the most popular GIF images. Social Media Today


2018 December 28 Marketoonist Cartoon

A lighthearted look at targeted vacation advertising by Marketoonist Tom Fishburne — Marketoonist

Activision Blizzard CEO Cancels All of Microtransactions After Being Visited simply by 2 Free Ghosts and an extra Ghost for $3. 99 — The Hard Times


  • Lee Odden — 2018 Year-end Episode of Marketing Smarts: What Marketers Need to Know for 2019 [VIDEO] — MarketingProfs
  • Lee Odden — The Essential 10-Step Guide To Developing Your Personal Brand Online — Chillier Insights

Have your own favorite influencer marketing or articles marketing news developments or stories for the week?

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