Electronic Marketing News: Google AMP’ h ROI Rise, Digital Ad Invest Now Dominant, & New B2B Marketing Studies

1 Mar

2019 March 1 Slack Chart

Search engines touts ROI of AMP screen ads, adding they perform greatest on AMP web pages
Google released data displaying that advertisers who use Faster Mobile Pages (AMP) display advertisements have higher return on investment (ROI) plus click-through-rates (CTR) when used on devoted AMP pages, including a twelve percent increase over 2018. Marketing Land

Perform Marketers Think Their Strategies Are usually Successful? [Study]
Marketing strategy success rates with regard to marketers in both B2B and B2C fields are the subject of new survey data, showing that 62 % view their strategies as just somewhat successful when it comes to achieving main campaign objectives, one of several key facts contained in the report. MarketingProfs

B2B Advertising Is Boring Prospects, Research Finds
B2B marketing is boring to forty eight percent of buyers, with some 82 percent wishing that B2B marketing used the same level of creativity since typically seen in B2C campaigns, 2 of several findings of interest in order to digital marketers in new research data. MediaPost

US Electronic Ad Spending Will Surpass Conventional in 2019
For the first time, advertising spending in the Oughout. S. will see the majority share used by digital, topping traditional, according to brand new forecast data that also display Amazon’ s U. S. advertisement business growing more than 50 percent within 2019. eMarketer

Good cooperation, bad collaboration: A new report simply by Slack
Collaboration’ s importance and how employees see teamwork, managers, and challenges are examined in detail in a global study recently released by Slack, providing valuable insights for marketers. Slack (client)

55% associated with marketers say ‘ better utilization of data’ for audience targeting is really a priority in 2019
Top digital marketing problems and opportunities are the subject of the new report, with customer encounter leaders, digital-first companies, and a prepared increased in CX technology investing among the areas marketers are the majority of excited about, according to the joint Econsultancy plus Abobe report. Econsultancy

2019 March one Statistics Image

In-App Ads, Header Putting in a bid Enjoy Solid Growth
In-app video advertisements have experienced continued strong growth, with technique format expanding by over two hundred percent from the fourth quarter associated with 2017 to the fourth quarter within 2018, one of several fascinating findings within new report data from PubMatic. MediaPost

No one would treatment if 77% of brands passed away overnight, study claims
77 percent of consumers would prefer to buy from brands that are seen as significant and working to improve the world, and not caring if nearly eighty percent of other brands disappeared entirely, according to new study information of interest to digital marketers. Campaign US

Facebook Messenger Checks a Separate Folder for Business Text messages
Facebook customers may eventually be able to more easily individual private and business messages upon Facebook, as the social giant has tested a multiple folder alternative aimed at helping business page supervisors. Search Engine Journal

83% of shoppers now aware of marketers tracking their particular locations — study
Public awareness of location monitoring by marketers has continued to increase, with some 83 percent of Oughout. S. adults recognizing the now-common practice, with most also placing a price-tag of at least 10 dollars to allow marketers to use that details, according to newly-released report data. MarTech Today

ON THE LIGHTER SIDE:

2019 March one Marketoonist Cartoon

The lighthearted look at cost-cutting and zero-based budgeting by Marketoonist Tom Fishburne — Marketoonist

Newborn Baby Already Out of iCloud Storage Space — The Hard Situations

TOPRANK MARKETING & CLIENTS IN THE INFORMATION:

  • Lee Odden / TopRank Marketing — Improve Social Media Reporting to Win over Your Client — RivalIQ
  • Lee Odden — Lee Odden- CEO & Co-Founder- Top Rank Marketing in #TechManch 2018 #Throwback [Video] — Exchange4Media Team
  • Lee Odden – 43 Most Influencer Social media marketing Marketers You Should Be Following – Wave Video

Do you have your own favorite brand new content advertising or influencer marketing news items for the week?

Thank you for joining us, and hope you will return once more in a few days for another look at the most relevant digital marketing and advertising industry news, and in the interim you can follow us at @toprank on Twitter to get even more timely daily news. Furthermore, don’ t miss the full video clip summary on our TopRank Advertising TV YouTube Station.

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