Electronic Marketing News: Facebook Teases Ad-Free Subscriptions, Google Tests SERP Queries, & Online Ad Spend Leaps

11 May

Digital Ad Investing Graph eMarketer

Fb Weighs Ad-Free Subscription Option
Facebook is taking into consideration an ad-free paid subscription strategy to users, and has recently conducted researching the market on how such an plan would check out at the company, which brought in the majority of last year’ s revenue associated with $41 billion from ad product sales. Bloomberg

Instagram quietly launches payments just for commerce
Instagram has been testing its own direct transaction system among certain app customers and partners, in a move which could increase the firm’ s native transaction footprint. TechCrunch

Google Tests Publishing Question Directly In Search Results
Google has recently examined question forms within search results that will allow users to submit queries directly by text or tone of voice to the Internet giant and its different publisher partners. SEO Roundtable

eMarketer Releases New Global Media Advertisement Spending Estimates
Digital advertising totals could exceed spending on all other media types simply by 2020 or 2021, according to brand new report data from eMarketer, increasing from this year’ s predicted 43. 5 percent to 49. 9 % in 2020 and 52. 1% in 2021. eMarketer

Microsoft plus Amazon Show Alexa and Cortana Becoming Friends
Marketers in the Microsoft Cortana plus Amazon Alexa voice-controlled personal associate arena will soon find it simpler to work with both platforms, as the companies recently demonstrated a mashup merging the two competing systems. Bloomberg

Fb is using Instagram photos and hashtags to improve its computer vision
Facebook has used Instagram photos and hashtags to produce a better image recognition system, that could ultimately help marketers save period and reach wider audiences by means of so-called weakly supervised learning. VentureBeat

eMarketer Global Ad Spend Stat

May 2018 Search engines Webmaster Report
Google made a multitude of changes within recent weeks, from mobile lookup prominence and algorithm adjustments in order to local search and SEO adjustments, and many are compiled and protected here. SEO Roundtable

For all the buzz about VR, advertisers are more thrilled by AR (for now)
Augmented Reality (AR) and Virtual Reality (VR) at businesses including Facebook and Snapchat possess competed for advertising spend, with brand names favoring AR recently. DigiDay

Exactly what Marketers Should Know About Personality-Based Advertising
Harvard Company Review has taken a close look at personality-based marketing and the research behind the evolving field. Harvard Business Review

Podcasts: Who’ s Listening, and What It Means for Marketers (Infographic)
The number of podcast audience and related advertising spending had been both up and trending toward sizable growth, according to a variety of brand new study data from IAB, Rakuten Marketing, and podcast ranking company Podtrac. eMarketer

ON THE LIGHTER SIDE:

Influencer Fatigue Marketoonist Cartoon

A easy going look at influencer fatigue, by Marketoonist Tom Fishburne — Marketoonist

Here Are The Most Amazing Traveling Car Designs Featured At Uber’ s Elevate Conference — Quick Company

Commodore 64 owners rejoice: The 1541 is BACK — The Register

TOPRANK ADVERTISING & CLIENTS IN THE NEWS:

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