Electronic Marketing News: Facebook Teases Ad-Free Subscriptions, Google Tests SERP Queries, & Online Ad Spend Leaps

11 May

Digital Ad Investing Graph eMarketer

Fb Weighs Ad-Free Subscription Option
Facebook is thinking of an ad-free paid subscription strategy to users, and has recently conducted researching the market on how such an plan would review at the company, which brought in almost all last year’ s revenue associated with $41 billion from ad product sales. Bloomberg

Instagram quietly launches payments pertaining to commerce
Instagram has been testing its own direct transaction system among certain app customers and partners, in a move which could increase the firm’ s native transaction footprint. TechCrunch

Google Tests Distributing Question Directly In Search Results
Google has recently examined question forms within search results that will allow users to submit queries directly by text or tone of voice to the Internet giant and its different publisher partners. SEO Roundtable

eMarketer Releases New Global Media Advertisement Spending Estimates
Digital advertising totals could exceed spending on all other media types simply by 2020 or 2021, according to brand new report data from eMarketer, increasing from this year’ s predicted 43. 5 percent to 49. 9 % in 2020 and 52. 1% in 2021. eMarketer

Microsoft plus Amazon Show Alexa and Cortana Becoming Friends
Marketers in the Microsoft Cortana plus Amazon Alexa voice-controlled personal associate arena will soon find it simpler to work with both platforms, as the companies recently demonstrated a mashup merging the two competing systems. Bloomberg

Fb is using Instagram photos and hashtags to improve its computer vision
Facebook has used Instagram photos and hashtags to produce a better image recognition system, that could ultimately help marketers save period and reach wider audiences via so-called weakly supervised learning. VentureBeat

eMarketer Global Ad Spend Stat

May 2018 Search engines Webmaster Report
Google made a multitude of changes within recent weeks, from mobile lookup prominence and algorithm adjustments in order to local search and SEO adjustments, and many are compiled and protected here. SEO Roundtable

For all the buzz about VR, advertisers are more thrilled by AR (for now)
Augmented Reality (AR) and Virtual Reality (VR) at businesses including Facebook and Snapchat have got competed for advertising spend, with brand names favoring AR recently. DigiDay

Exactly what Marketers Should Know About Personality-Based Advertising
Harvard Company Review has taken a close look at personality-based marketing and the research behind the changing field. Harvard Business Review

Pod-casts: Who’ s Listening, and What It indicates for Marketers (Infographic)
The number of podcast listeners plus related advertising spending were each up and trending towards substantial growth, according to a variety of new research data from IAB, Rakuten Advertising, and podcast ranking firm Podtrac. eMarketer

ON THE LIGHTER SIDE:

Influencer Exhaustion Marketoonist Cartoon

A lighthearted take a look at influencer fatigue, by Marketoonist Mary Fishburne — Marketoonist

Here Are The Most Amazing Flying Vehicle Designs Featured At Uber’ t Elevate Conference — Fast Organization

Commodore sixty four owners rejoice: The 1541 has returned — The Register

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Shelter Odden — Looking to Reach Prospects? Consider Heading Micro — Chief Marketer
  • Shelter Odden — Lee Odden to speak in Indian Digital Marketing Awards (video) — exchange4media

We hope you’ ll sign up for us again next week, when we’ ll share a new batch from the latest marketing news, and in the particular meantime you can follow us at @toprank on Twitter regarding even more timely daily news. Furthermore, don’ t miss the full movie summary on our TopRank Marketing TELEVISION YouTube Channel.

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