Electronic Marketing News: Content Pet Peeves, Facebook’ s New Look, Personalization Along with AI & More

10 May

What’ s Most Annoying Regarding Brand Content? Consumers Weigh Within

Adobe’ s* 2019 Brand Articles Survey asked 1, 000 customers what they found the most annoying within brand content. The results showed that will wordy content or poorly articles takes the cake with 39% of the vote. It’ s furthermore important to note that lack of personalization plus too much personalization are both annoying discomfort points for consumers. Adobe

Video May be the Fastest Growing Type of Content upon LinkedIn and Starts the Most Discussions

LinkedIn* posted a new infographic immediately sharing the most surprising statistics concerning the platform. For example , the number of messages delivered on the platform has increased 35% season over year. Plus, millions of LinkedIn members have already created video for the platform, making it the fastest developing type of content on the site. Their stats also show that video begins the most conversations, making it a great wedding tool. LinkedIn

Almost 75% of U. S. Online users Say the Cambridge Analytica Scandal Raised Privacy Concerns

Text messaging advertising company, SlickText, conducted a study to evaluate how consumers view their particular privacy online after the Cambridge Analytica scandal. They found that nearly three quarters of consumers were a lot more concerned about how their information had been used online after the scandal. Additionally , only 32% of respondents mentioned they’ re willing to trade their own personal information for greater convenience. SlickText

Facebook Is Moving Out a Redesigned Interface

From Facebook’ s F8 developer meeting, CEO Mark Zuckerburg announced the design overhaul for all of their programs, including saying goodbye to their conventional blue color. The new look furthermore rearranges the home page to focus on tales and groups— something digital entrepreneurs will want to adapt to. Facebook

Artificial Intelligence Is Being Used for Customization at Scale

A new study through Arm Treasure Data* and Forbes Insights revealed that 25% associated with companies are using artificial intelligence (AI) to achieve personalization at scale— plus they see AI as a critical aspect of their personalization efforts. The study also available that 40% of respondents are usually seeing an increase in sales and profits because of personalization. Forbes Insights plus Arm Treasure Data

Engaging with Fans Is the Biggest Challenge for B2B Brands on Instagram

Social Media These days hosted a Q& A session more than Twitter to discover top challenges plus tips for B2B brands on Instagram. Respondents highlighted engagement as a best challenge and goal on the system. Respondents also advised other B2B digital marketers to stay true to their particular brand and company culture as being a top Instagram tip. Social media marketing Today

Creative Commons Roll-outs New Search Engine

Finding relevant, copyright-free images for your digital marketing requirements just got a whole lot easier. Innovative Commons just launched CC Research, a new search engine for over 300 mil Creative Commons images and nineteen different collections. PetaPixel

More Than Half of Organizations Could Refocus Investments Towards Customer Experience Improvements

For more signs that experience is just how brands compete today and in the long run, a new article from CMO. possuindo predicts over half of all institutions will reallocate budget for experience improvements and management. To navigate this particular new business landscape, CMO. com suggests a single, real-time customer profile plus technology that makes it possible. CMO. com

The Benefit of Experiential Marketing and advertising

Almost 75% of people who indulge in a brand’ s experiential advertising are more likely to purchase something from that will brand. Compared to other marketing sorts like video, content, and sound, experiential marketing lead to greater fulfillment, engagement, and entertainment levels amongst participants. ClickZ

ON THE LIGHTER IN WEIGHT SIDE :

Tom Fishburne Comic

Every digital marketer’ s preferred cartoonist, Tom Fishburne, highlights the particular pitfalls of creative review. Marketoonist

Bringing down the bots— robot fraud losses will be down 11% this year compared to 2017. MediaPost

How seriously should digital entrepreneurs take artificial intelligence? Hint: the solution is serious. The Trommel

TOPRANK MARKETING & CLIENTS WITHIN THE NEWS:

  • Lee Odden — Solving the Experience Economic climate Equation — SAP (client)
  • Lee Odden — What’ s Trending: No Endgame in Sight for Video Marketing — LinkedIn (client)
  • Lee Odden — How to Create Winning Co-Marketing Relationships — Heidi Cohen
  • Debbie Friez — Hooking up Ideas and People With Dell Influencers — Katana Logic

THAT’ S ALL, FOLKS

From Facebook’ s design overhaul to the creativity-draining review process, there were a lot of newsworthy topics to cover in digital advertising this week.

Thanks for joining us and we wish you’ ll come back again in a few days for more of the most relevant digital marketing and advertising industry news. In the meantime, you can stick to us at @toprank on Tweets for daily news stories plus updates. Also, don’ t skip the full video summary on our TopRank Marketing TV YouTube Approach.

*Disclosure: Arm Treasure Data, LinkedIn, and Adobe are TopRank Marketing and advertising clients

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