Electronic Marketing News: Brand Trust, B2B Content, LinkedIn’ s Rising Wedding, Digital Video Ad Spend Development, & More

3 May

2019 May three or more MarketingCharts Chart

B2B marketers acknowledge the need for quality articles
72 % of B2B marketers intend to make more social content over the following 12 months, and 98 percent view the performance of content marketing since justifying its cost — 2 of many insights containing in newly-released report data. CMO. possuindo

LinkedIn Engagement Is constantly on the Rise, According to Latest Update through Microsoft
LinkedIn (client) saw revenue growth associated with 27 percent for the quarter, the 24 percent increase in on-platform classes, and record engagement and work posting levels, according to recently-released record data from parent company Ms. Social Media Today

IAB Forecasts Digital Video Ad Spend, Typically Per Advertiser, Will Reach $18 Million This Year
Digital video advertising spend offers seen continued growth according to brand new IAB study data, with the typical survey advertiser projected to spend $18 million in 2019, up through 2018’ s $14. 2 mil, one of several items of interest to electronic marketers in the report. Adweek

Facebook Works on a New Creator Facility Dashboard for Instagram
Instagram has begun to receive its very own Creator Studio dashboard within Facebook’ s CS app, including entry to analytics data, engagement metrics, plus a demographic summary, one of several changes getting rolled out by the social media large. Social Media Today

The Most Energetic 10% of Twitter Users Have the effect of 80% of Tweets Overall
The top 10 percent associated with Twitter’ s most prolific paper prints account for 80 percent of twitter posts on the platform, averaging 138 twitter posts and 70 likes each month, plus Twitter’ s overall average consumer age is 40 — 2 of many insights of interest to electronic marketers in newly-released Pew Study Center report data. Adweek

Instagram Officially Launches Quiz Peel off stickers for Instagram Stories
Marketers using Instagram’ s i9000 popular Story feature have acquired a new tool for engaging viewers and gathering feedback, as the Facebook-owned platform recently launched a To discover Sticker function meant to provide enjoyable interaction, and show and share quiz solutions immediately. Social Media Today

2019 May 3 Statistics Image

Twitter’ s 18% YoY ad revenue gains show internet marketers investing more on the platform
Twitter’ s advertising income expanded by 18 percent year-over-year to $679 million during the 1st quarter of 2019, while advertisement engagement on the platform saw the 23 percent increase with cost-per-engagement decreasing by 4 percent, based on the social firm’ s recently-released cash flow statement. MarTech Today

The particular dead will take over Facebook within the next 50 years
Facebook memorial accounts for those who have passed away will outnumber accounts of residing users by 2070, according to recently-released research from the University of Oxford’ s Internet Institute, posing on-line legacy rights questions and interesting potential new advertising opportunities regarding digital marketers. ZDNet

Exactly what Brand Information Sources Do Individuals Trust the Most?
Trust in advertising for those seeking brand name information faces significant challenges, since only 33 percent of consumers rely on brand ad messaging, while family and friends represent the most-trusted brand info source at 78 percent, leading review sites at 70 % and general websites at 63 percent, according to new report information. MarketingCharts

More Than Half of US Social networking Users Will Be Mobile-Only in 2019
2019 would be the first year during which more individuals — 51. 7 percent — use social media platforms from mobile phones than from computers, and those making use of mobile for all their Internet use is also expected to increase by ten. 6 percent, according to new study data on U. S. social networking users. eMarketer

ON THE LIGHTER PART:

2019 May 3 Marketoonist Amusing Image

A lighthearted look at pod-casts, podcasts, podcasts by Marketoonist Mary Fishburne — Marketoonist

30 Years of the Internet: A Detailed Timeline [Infographic] — MarketingProfs

Toyota Supra, Mr. Peanut Engage In Epic Race — MediaPost

TOPRANK MARKETING & CLIENTS WITHIN THE NEWS:

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