Electronic Marketing News: B2B Trends Research, Facebook’ s Topics to Watch, & What Consumers Really Think of Individualized Ads

8 Mar

2019 March 7 Spiceworks Chart

B2B Tech Marketing in 2019: Spending budget, Content, and Strategy Trends
B2B marketers from technology firms largely expect spending budget allocation to increase or remain exactly the same during 2019, and 44 % expect to increase paid media investing, two of numerous findings in a brand new report from Spiceworks. MarketingProfs

Do People Really Want Personalized Ads?
A high demand for individualized ads is tempered by improved wariness about the type of data selection that typically makes them possible, based on new data from eMarketer that will examines several recent reports. eMarketer

Forrester: Digital marketing invest to reach $146B by 2023, yet search landscape is changing
By 2023 Oughout. S. digital marketing is anticipated to grow at a 9 percent substance annual growth rate, reaching $146B, with more spend moving to the increasing voice search segment, according to brand new Forrester report data. Advertising Dive

Study: 75% of consumers really want more rewarded content like video clips, surveys
seventy five percent of U. S. customers want rewards for taking surveys or even watching videos, with 76 % preferring free products in return, plus 74 percent liking discounts probably the most, according to new research of interest in order to digital marketers. Marketing Jump

Adobe: Mobile Is A Central Section of Everyday Life, Study Shows
Mobile experiences play an important role in consumer’ s lifestyles, and they generally have higher anticipations for everything done via cellular, from personalized advertisements to other alleged mobile moments, according to new research data from Adobe. CMO. com

Twitter is testing an answer moderation feature for threads
Twitter has examined a feature that allows users to reasonable replies to their tweets using a program allowing hidden replies, which could after that only be revealed by customers expressly clicking a new option to display hidden replies, according to a security specialist. The Next Web

2019 03 8 Statistics Image

Faced With Economic Uncertainty, Optimism Amongst Marketers Is at a 7-Year Reduced
While advertising budget growth has slowed, investing in mobile and artificial intelligence possess dodged the trend, according to data from the survey co-sponsored by the American Advertising Association, Deloitte, and Duke College. AdWeek

Can Instagram’ h ‘ Swipe Up’ Feature Generate Sales? [Study]
Instagram Stories’ swipe-up feature has been a factor in helping impact marketers in the U. S. plus U. K. drive purchases, the particular brightest result in a new influencer marketing and advertising study from Influencer Intelligence plus Econsultancy. eMarketer

Facebook Illustrates Evolving Topics of Conversation within Latest ‘ Topics to Watch’ Report
A brand new list of monthly topics to watch continues to be released by researchers at Fb, offering a glimpse into upcoming trends from the social media giant, plus possible opportunities for digital online marketers. Social Media Today

Spotify’ h grand plan for podcasts is using shape
Podcasting listening has grown significantly each of the previous three years, and streaming music large Spotify has begun sharing information on the recently-announced $500M podcasting initiative, that is expected to bring in significant advertising invest. The Verge


2019 March 8 Marketoonist Cartoon

A lighthearted look at personal logos by Marketoonist Tom Fishburne — Marketoonist

Pantone Intern Starstruck After Conference Designer Behind Sand Dollar 13-1106 — The Onion


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