Do not Blink: 3 Often-Overlooked Practices just for Highly-Effective Content Creation

7 Nov

Green hedge row maze along with hut.

Thanks for visiting the fourth installment in our multi-part “ Collective Wisdom ” series of content marketing strategy articles.

In this episode, we’ lmost all take a look at the value of specific strategy methods that are sometimes overlooked or underutilized when it comes to creating strong content, showcasing insight and examples from a few of the world’ s best digital online marketers.

We kicked away our series with the planning procedure in “ How you can Boost Your Content Marketing Efforts Simply by Planning Ahead , ” went ahead with content creation in “ The Art Of Crafting More Powerful Articles: 5 Top Tactics from the Professionals , ” and then dug actually deeper into messaging with “ 5 Powerful Messages Tactics For 2019 And Outside of From Marketing Experts . ”

Now let’ h explore a selection of commonly overlooked strategies and tactics used by some of the best in the industry for creating engaging and powerful articles.

#1 – Keeping Fresh While Thinking Long-Term

Fresh flower beside historic Parthenon.

It’ s no secret that articles marketers feel pressure to constantly produce more and more content. But in the particular race to create, the question is:   May your content feature enough time-tested components that it will still be useful and appropriate in a year or two, or even a 10 years from now? What about 10, 500 years from now ?

Marketers should never overlook the worth in thinking for the long-term plus writing material that can offer enduring value. Nor should they overlook the chance to continually refine and refresh that will evergreen content.

Also pop culture icon Grace Jones recognizes the benefits of smartly planning for the long term.

“ There will always be a replacement arriving along very soon — a newer, crazier, louder version. So if you haven’t obtained a long-term plan, then you are simply just a passing phase, the latest pattern, yesterday’s event. ” — @Miss_GraceJones Click To Tweet


While there’ s no way to guarantee that all of your articles will still be best-practice-worthy 10 years down the line, in case you’ re crafting content with long life in mind, you’ ll have a head-start in extending its useful articles shelf-life.

Josh Nite , Senior Content Marketing Manager in TopRank Marketing, has written thoroughly about evergreen content and how to foster and promote it.

“ Evergreen trees are part of a good ecosystem. When they’ re grounded and cared for, they thrive as well as the whole forest benefits. #EvergreenContent will be the same way. ” — Josh Nite @NiteWrites Click To Tweet

You’ ll furthermore make it easier to write new long term versions that can re-purpose some of that will evergreen content a person thought to include, altering only the servings that have had significant changes, arean of the re-use techniques our CEO Shelter Odden has discovered.

“ Using a modular approach can make the repurposing process easier, key word relevant and meaningful for the target audience because topics are driven simply by an understanding of customer interests, queries and triggers. ” — Shelter Odden @leeodden Click To Twitter update

#2 – Experimenting— And Not  Just Following The Guidelines more

Mountain hiker along with map at guideposts.

There are many fantastic guides readily available for creating content, from Lee’ ersus guide to making the process more efficient , to MarketingProf’ s infographic take a look at viral content strategy , simply by some of the smartest marketers and market influencers alive.

Whilst their advice is chock filled with good ideas that have worked very well on their behalf and for others, don’ t market yourself short by sticking exclusively to the advice of others.

Ann Handley , Chief Content Official at MarketingProfs, is both the originator of many excellent guides on article marketing and a proponent of trying brand new techniques.

“ The best content makers take risks. They experiment. And they also sometimes fail. ” — Ann Handley @MarketingProfs Click To Twitter update

If you’ re in tune with your innovative side and not afraid to try something totally new, you’ ve got your own distinctive talents and insights that can help a person create content in ways that no one else can.

Subsequent helpful advice from others while nevertheless creating your own unique methods of article marketing aren’ t mutually-exclusive, however , as being an of the best material comes when somebody puts their own new twists within the smart techniques already in use, to create forth something wonderful and brand new.

#3 – As being a Life-Long Student of Your Customers & Their Journey

Grand research library image.

Every marketer realizes that will knowing and understanding your target audience are both key to success. However the question is, are you consistently exploring and refreshing your audience cleverness?

Finding trends in what your current clients need can help you solution questions that your prospective customers might be wondering, too, ” Jessica Best , Director of Data-Driven Marketing with Barkley, has said.

Analysis can even help set you totally free, according to novelist and poet The. S. Byatt.

“ The more analysis you do, the more at ease you are on earth you’re writing about. It doesn’t encumber a person, it makes you free. ” — A. S. Byatt Click In order to Tweet

Simply by devoting time to regular audience plus customer research, you’ ll maintain a pulse on the changing client journey. And what you find can even become a new best-answer solution for whatever content area you’ re working in.

Our personal Senior Digital Strategy Director  Ashley Zeckman has explored just how research tools can help uncover client needs , another practice that will falls into the long-term best-practices classification.

“ The amount of data available today whilst daunting, provides an incredible amount of information into what customers want. ” — Ashley Zeckman @azeckman Click on To Tweet

Open Your Eyes to Better Article marketing

By staying refreshing while thinking long-term, experimenting with brand new techniques, and identifying needs by means of research, you’ ll be using often-overlooked tactics to stay a step ahead of the competitors and ensure that you’ ve obtained your bases covered for effective content messaging.

Since you’ ve planned and designed your content, next up in our “ Collective Wisdom ” series we’ ll move on towards the art of content promotion. Stay tuned for more!

In the meantime, learn more simply by catching us at an upcoming conference, which includes Lee speaking today at ITSMA Marketing Vision 2018 , that you can follow on Twitter using the #MarketingVision hashtag.

Then catch both Lee plus Ashley Nov. 15 and sixteen in San Francisco for MarketingProfs 2018 Marketing B2B Forum , exactly where Lee will explore “ The Confluence Equation: How Content & Influencers Drive B2B Marketing Success , ” and Ashley will present “ Unfamiliar person Things Have Happened: How Participating With Influencers Can Help You Save the Day and alter the World . ”

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