Consistently Up-to-Date Guide to Social Media Video Specifications

1 Oct

Last Updated: October one, 2018

Keeping relevant and capturing your audience’ s attention is a constant problem for marketers. And now that brands depend on video content more than ever, it’ ersus critical to use the correct social media video clip specs and advertising video dimensions.

However , we couldn’ t find all the correct interpersonal video sizes in one place. And we decided to create a complete guide of each single social media video spec plus advertising video dimension.

Before we start, here are some extra resources to help you keep the information within once place:

Social networking Video Specs & Ad Dimensions Per Network

We’ ve gathered a plethora of information on every social network’ s specific movie sizes and specs. Simply click backlinks below to jump to your preferred network:

Facebook Movie Specs

Facebook movie is consumed at higher prices each year, so it’ s no surprise why so many marketers search for the proper Facebook video specs. According to WordStream , roughly 45% of customers watch at least an hour or more associated with Facebook videos or YouTube movies in a week.

The task for marketers is that there are basically so many types of videos you can reveal on Facebook. Each video file format has different dimensions and specifications, which can make it confusing to understand whether you’ re uploading the correct file format. Avoid any technical issue by using Facebook’ s video specs.

Shared Post Video (Landscape & Portrait)

Facebook Shared Post Video

Easily the most common type of video upon Facebook comes from shared posts. This kind of video lives in your Facebook give food to, and can be shared by manufacturers or your friends. While it’ h not as easy to get organic achieve on Facebook, it’ s nevertheless a viable way to share video. You are able to choose between two video orientations: Landscape plus Portrait . Here’ s a look at the video specs intended for both.

Movie Guidelines

  • Recommended video dimensions is 1280 x 720 for Landscape plus Portrait.
  • Minimum thickness is 600 pixels (length depends upon aspect ratio) for Landscape plus Portrait.
  • Landscape element ratio is 16: 9.
  • Portrait aspect ratio is usually 9: 16 (if video consists of link, aspect ratio is sixteen: 9).
  • Mobile makes both video types to factor ratio 2: 3.
  • Max file size is 4GB.
  • Recommended video formats are usually. MP4 and. MOV.
  • Video length max is 120 minutes.
  • Video utmost frames 30fps.

Character Limits

  • Maximum count: two, 200 characters.
  • Suggested: 90 characters (if link is usually used).
  • Headline utmost: 25 characters.
  • Hyperlink description max: 30 characters.

360 Video

facebook 360 video

Facebook’ s 360 Video clip allows users to get a complete 360-view by scrolling with a cursor online, by touch or turning these devices on mobile. This format shows up organically in feeds, but frequently gets “ priority” on Fb feeds.

Movie Guidelines

  • Maximum dimensions is 4096 by 2048.
  • Minimum size is 600 pixels (length depends upon aspect ratio).
  • 360 aspect ratio is 2: 1 )
  • Max file size will be 1 . 75GB.
  • Suggested video formats are. MP4.
  • Video length must be lower than 40 minutes.
  • Movie max frames 60fps.

Character Limits

  • Maximum count number: 2, 200 characters.
  • Recommended: 90 characters (if hyperlink is used).
  • Heading max: 25 characters.
  • Link description max: 30 personas.

Facebook Movie Ad Specs

You will find more than 5 million advertisers today on Facebook and having the correct specs for your ads can be challenging. Each type of Facebook video advertisement is different, so let’ s go on and break down the specs for each kind of video you can produce.

Desktop News Feed Link Video clip (Landscape, Square & Right Column)

Facebook Desktop News Feed Link Video

Much like the Facebook shared video, the particular Facebook Desktop News Feed Hyperlink Video lives in users feeds and may be either landscape or sq .. Facebook doesn’ t provide portrait-style video ads, but instead, it uses the square format.

Secondly, you are able to create this type of video to display on the right column of Fb. While the right column video is a lot smaller, the dimensions should be the just like the Desktop News Feed Hyperlink Video.

Movie Guidelines

  • Recommended video dimensions is 1280 x 720 for Landscape plus Square.
  • Minimum sizes 600 x 315 (1. nine: 1 landscape) or 600 by 600 (square).
  • Surroundings aspect ratio is 16: nine.
  • Square aspect proportion is 1: 1 .
  • Max video file size is 4 GIG.
  • Recommended video forms are. MP4 and. MOV.
  • Video length max can be 120 minutes.
  • Video clip max frames 30fps.

Character Limits

  • Maximum depend: 2, 200 characters.
  • Recommended: 90 characters.
  • Headline max: 25 characters.
  • Link description max: thirty characters.

Carousel Video Ads

Facebook Carousel Video Ads

Facebook Carousel Video ads permit brands to showcase multiple movies (or images) and a link in just an user’ s Facebook feed. It offers grown in popularity because the unique scrolling feature allows customers to see more content before clicking on a link. In fact , Digiday estimated Carousel Ads to be ten times more effective than standard social media marketing ads.

Video clip Guidelines

  • Recommended video dimensions is 1080 x 1080 for Landscape plus Square.
  • Minimum sizes 600 x 315 (1. nine: 1 landscape) or 600 by 600 (square).
  • Sq . aspect ratio is 1: one
  • Max video quality is 2 . 3GB.
  • Recommended video formats are. MP4 and. MOV.
  • Movie length max is 30 mere seconds or less (continuous looping is about 90 seconds).
  • Video clip max frames 30fps.

Character Limits

  • Maximum count number: 2, 200 characters.
  • Recommended: 90 characters.
  • Headline max: 40 characters.
  • Link description max: will be 20 characters.

Collection Video Ads (Mobile)

Facebook Selection Video Ads

The Facebook Selection ads showcases multiple images and also a main video above it. This really is perfect for displaying multiple products (or various colors of a single product) and a video as well. The advertisement type has been popular so far along with retailers plus clothing companies , but it’ s still early.

Video Guidelines

  • Recommended video sizes is 1200 x 628 designed for Landscape and Square.
  • Minimum dimensions 600 x 315 (1. 9: 1 landscape) or even 600 x 600 (square).
  • Landscape aspect ratio will be 16: 9.
  • Sq . aspect ratio is 1: one
  • Max video quality is 4GB.
  • Suggested video formats are. MP4 plus. MOV.
  • Video duration max is 120 minutes.
  • Video max frames 30fps.

Personality Limits

  • Maximum count: 2, 200 character types.
  • Recommended: 90 character types.
  • Headline max: twenty five characters.
  • Link explanation max: 30 characters.

Canvas Video Ads Inside News Feed (Mobile)

Facebook Canvas Video clip Ads

Facebook’ s Painting ads are a new interactive method to engage with paid content. The immersive mobile layout allows users in order to swipe to the sides and downwards for more content. Its mobile encounter helps brands tell a larger story. However , the specs are usually tricky since there are technically two movie types.

This is the cellular video option available when the consumer first interacts with the Canvas advertisement. There are no character limits or even text for this type of ad.

Video Guidelines

  • Recommended video clip dimensions is 1200 x 628 for Landscape and Square.
  • Minimum dimensions 600 by 315 (1. 9: 1 landscape) or 600 x 600 (square).
  • Landscape aspect proportion is 16: 9.
  • Square aspect ratio is one: 1 .
  • Max video clip file size is 4GB.
  • Recommended video formats are. MP4 and. MOV.
  • Movie length max is 120 mins (recommended length is less than two minutes).
  • Video greatest extent frames 30fps.

Autoplay Video Within Canvas Advertisement (Mobile)

Facebook Autoplay Video Within Painting Ad

After users are engrossed into the Canvas ad, there’ s i9000 a point where an autoplay video clip will start once the user reaches this. As users scroll through the articles, a specific in-ad video will autoplay that has nearly identical specs. Listed below are the specs for that video advertisement type.

Video clip Guidelines

  • Recommended video resolution is 720p.
  • Minimum dimensions six hundred x 315 (1. 9: one landscape) or 600 x six hundred (square).
  • Landscape factor ratio is 16: 9.
  • Square aspect ratio is certainly 1: 1 .
  • Greatest extent video file size is 4GB.
  • Recommended video formats are usually. MP4 and. MOV.
  • Video length max is 120 minutes (recommended length is lower than 2 minutes).
  • Video clip max frames 30fps.

Slideshow Video Ad

Facebook Video summary Video Ad

Facebook’ s Video summary videos were built for marketers wanting to reach audiences with reduced internet connections. Instead of a regular video, slideshows are just that– a slideshow associated with images in an ad display. You are able to choose from 3-10 photos or make use of a video to transform it into a picture slideshow. Music can be uploaded within the following formats:. WAV,. MP3,. M4A,. FLAC or OGG. Additionally , marketers can select a portrait setting right here instead of square.

Video Guidelines

  • Recommended video dimensions can be 1200 x 720 for Panorama and Portrait.
  • Surroundings aspect ratio is 16: nine
  • Portrait aspect percentage is 9: 16 (if video clip includes link, aspect ratio is usually 16: 9).
  • Utmost video file size is 4GB.
  • Recommended video formats are usually. MP4 and. MOV.
  • Video length max is 120 minutes (recommended length is lower than 2 minutes).
  • Video clip max frames 30fps.

Character Limits

  • Maximum count number: 2, 200 characters.
  • Recommended: 90 characters.
  • Headline max: 25 characters.
  • Link description max: thirty characters.

For more information on the video specs just for Facebook, visit the Facebook Help Middle .

social media publishing find out more banner

Instagram Video Specs

Instagram launched video features in 2013 and quickly noticed enough success to start advertising to the platform in 2015. Since then, nearly 71% associated with businesses now make use of Instagram to reach their core viewers more efficiently.

Additionally , over 5 million people viewed brand-created Instagram videos within Q1 2017. So needless to say, Instagram videos are absolutely worth the particular investment.

In Give food to Video (Landscape, Square & Vertical)

Instagram In Feed Video

Since 2015, Instagram crafted its videos platforms to allow three different styles: landscape, sq . and vertical. The predominantly-mobile social networking is perfect to share videos of any kind of size organically to reach your target audience. Although the launch of its recent methods might make organic content’ s achieve a little lower, there’ s nevertheless plenty to opportunity with these fundamental formats.

Movie Guidelines

  • Minimum resolution for landscape movie is 600 x 315.
  • Minimum resolution for sq . video is 600 x six hundred.
  • Minimum resolution to get vertical video is 600 by 750.
  • Landscape factor ratio is 1: 91: one
  • Square aspect proportion is 1: 1 .
  • Vertical aspect ratio is four: 5.
  • Max quality for all formats is 4GB.
  • Recommended video formats are usually. MP4 and. MOV.
  • Video length max is one minute.
  • Video max structures 30fps.

Character Limits

  • Maximum caption: 2, two hundred characters.
  • Caption suggestion: 125 characters.

Instagram Video Ad Specs

Instagram’ s advertising income has significantly increased over the last calendar year. In fact , Instagram predicts to make $4 billion in mobile advertisement revenue in 2017 alone. The push for Instagram advertising is real and internet marketers have to be ready to take advantage with joining videos.

In Give food to Video Ad (Landscape, Square & Vertical)

Instagram In Feed Video Ad

Much like the in feed organic Instagram video options, the network offers similar options for advertising. These movie ads appear nearly identical in order to organic posts to blend in along with users’ feeds. In fact , the Instagram video specs are the same for natural and paid content.

Video Guidelines

  • Same as In Give food to Video.

Video Character Guidelines (Mobile)

  • Same as Within Feed Video.

Carousel Video Ad

Instagram Carousel Video clip Ad

Much like Facebook’ s Carousel Ads, Instagram offers a similar function. Carousel ads allow users to find out more of a product or feature than the usual single image or video. Along with Instagram, your carousel video advertisements can have 2-10 cards with a full-width call to action below the ad.

Video Guidelines

  • Minimum quality is 600 x 600.
  • Max resolution is 1080 x 1080.
  • Element ratio is 1: 1 .
  • Max file size is 4 GIG.
  • Recommended video platforms are. MP4 and. MOV.
  • Video length max is definitely 60 seconds.
  • Video utmost frames 30fps.

Character Limits

  • Maximum caption: two, 200 characters.
  • Caption recommendation: 125 characters.

Instagram Stories Video Advertisement

Instagram Stories Video Ad

It didn’ t take long for Instagram Tales to feature ads within users’ story feeds. Brands can effortlessly integrate their video content among other Instagram users. Much like Snapchat, it’ s smart to make these types of videos more raw and in-the-moment to avoid drastically standing out being an ad, especially since users may immediately swipe to leave.

Video Guidelines

  • Recommended quality is 1080 x 1920.
  • Minimum resolution is six hundred x 1067.
  • Factor ratio is 9: 16.
  • Max file size is 4 GIG.
  • Recommended video platforms are. MP4 and. MOV.
  • Video length max can be 15 seconds.

In case you’ re looking for further information which includes images, check out our complete facts all the Instagram ad sizes !

For more information on the video specifications for Instagram, visit the Facebook Assist Center .

Twitter Video Specs

Twitter is a popular space to share plus interact with different social media videos. To get marketers, it’ s all about maintaining an user’ s attention along with enthralling and click-worthy video articles. In the sports and entertainment business, Twitter is often the go-to intended for sharing video content, so it’ s critical to learn the correct Tweets video specs.

Tweets Landscape & Portrait Videos

Twitter Surroundings & Portrait Videos

Twitter offers two formats of in-feed video clip content to share with your followers: landscape plus portrait . These types of specific formats are only available for posting video directly to Twitter, rather than revealing YouTube or Vimeo links. Fortunately, Twitter makes it easy to share organic articles, but the dimensions do change since the video bitrate alters.

Video Guidelines

  • Landscape recommended proportions: 320 x 180 (256K bitrate), 640 x 360 (768K bitrate) and 1280 x 720 (2048K bitrate).
  • Portrait suggested dimensions: 240 x 240 (256K bitrate), 480 x 480 (768K bitrate) and 640 x 640 (1024K bitrate).
  • Minimal dimensions for both is thirty-two x 32.
  • Optimum dimensions for both is 1280 x 1024.
  • Element ratios are between 1: two: 39 to 2: 39: 1 )
  • Max file size can be 512MB.
  • Recommended video clip formats are. MP4 for internet and. MOV for mobile.
  • Video length max is usually 140 seconds.
  • Video clip max frames 40fps.

Character Limits

  • Maximum depend: 140 characters.

Twitter Videos Ad Specs

Twitter Surroundings & Portrait Videos Promoted

Planning to promote your video through paid advertisements on Twitter? Luckily, you can use exactly the same exact formats from Twitter natural videos. Stick to the same specs just for both organic and paid movie to ensure maximum visibility.

For more information on the video specifications for Twitter, visit the Twitter Assist Center .

Snapchat Video Specs

With an estimated 173 million everyday active users and more than 301 million monthly active users, Snapchat is still an active network for young generations to share video content. Whether or not it’ s through the different AI lenses or filters, Snapchat is really a hotbed for video sharing. As well as for your brand, it’ s essential to know the correct video dimensions just for Snapchat.

10-Second Video clip

Snapchat 10 Second Video

This movie format is the most common across the funnel and is the main way users connect back and forth through the app. However , your company can post videos to the story so others can see exactly what your business is up to. Just follow these types of specs:

Movie Guidelines

  • Recommended dimension is 1080 by 1920.
  • Aspect proportion is 9: 16.
  • Max file size is 32MB.
  • Accept video formats are usually. MP4 and. MOV.
  • Video length is between 3 or more and 10 seconds.

Long-Form Video Ad

Snapchat Lengthy Form Video Ad

Snapchat presently offers one main video file format for ads, which is known as the long-form video. While there are partner in order to put video within Snapchat’ h discovery option, most dimensions are identical, but require your business to reach to be able to the social network for more details on marketing. However , the Snapchat Long-Form Video clip Ad is what users see between viewing users’ Stories.

Video Guidelines

  • Recommended dimension is usually 1080 x 1920.
  • Aspect ratio is 9: sixteen or 16: 9.
  • Max file size is 1GB.
  • Accept video formats are usually. MP4 and. MOV.
  • Video length is a minimum no time (no max).

For more information on the video specifications for Snapchat, visit the Snapchat Advertisements Help Center .

YouTube Video Specs

Known as the second-largest search engine behind Search engines, YouTube is an essential network intended for video content. In fact , the typical time spent on YouTube by 18-49 year-olds grew simply by 74%. For marketers, YouTube is a good space to promote, educate and share video clip content around your brand.

Video Player (Standard Youtube . com Video)

Youtube Video Player

While Youtube . com allows users to upload a number of00 media formats and use lots of different dimensions, organically, there’ h truly only one format for the movie player. These videos should all adhere to 16: 9 ratio, but could be uploaded 4: 3. However , small ratio will automatically pillarbox the sides to nevertheless make it fit in the player. YouTube provides seven recommended dimensions and proportions for standard YouTube videos:

Video Guidelines

  • Recommended measurements: 426 x 240 (240p), 640 x 360 (360p), 854 by 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) plus 3840 x 2160 (2160p).
  • Minimum dimension is 426 x 240.
  • Utmost dimension is 3840 x 2160.
  • Aspect ratio is definitely 16: 9 (auto adds pillarboxing if 4: 3).
  • Max file size is 128GB or even 12 hours, whichever is much less.
  • Accepted video forms include:. MOV,. MPEG4, MP4,. AVI FORMAT,. WMV,. MPEGPS,. FLV, 3GPP, plus WebM.
  • Video size max is 12 hours.

YouTube Video Ad Specifications

Standard YouTube movies are pretty straightforward, but there are some video ad formats to learn if you need to advertise on the network. According to information from Google , Brands marketing on YouTube often receive a 20% embrace traffic.

Skippable, Non-Skippable, Mid-roll & Bumper Video Advertisements

Youtube Video Player Ad

We’ ve put these four YouTube video advertisements specs together because in the end, all of them play through the standard YouTube video gamer. That means all of these ad types the actual same dimensions as the non-ad movies, but only differ in video clip length. Let’ s look at every ad type:

  • Skippable Video Ad:   This YouTube ad kind is played before, during or even after the content and becomes skippable after 5 seconds. This advertisement format is the only one allowing marketers to monetize views from any kind of viewing device.
  • Non-Skippable Video Ad:   This YouTube ad type is definitely played before the content and customers must watch full 15 seconds (can also be added during or right after video). However , views from Televisions or game consoles don’ big t count toward a monetizable watch.
  • Mid-roll Movie Ad: This Youtube . com ad type is played mid-view (like TV commercials) and is limited for content longer than a couple of minutes. Ads are added either by hand or automatically and again, sights from TV or game gaming systems don’ t count toward the monetizable view. Mid-rolls can be skippable, but users must watch thirty seconds or entire ad (whichever is shorter).
  • Bumper Video Ads: This YouTube ad type is usually played before the content. It’ ersus a small 6-second video ad that will cannot be skipped, which is usually enhanced for mobile views.
Social Mass media Publishing Try Free banner

Video Guidelines

  • Recommended dimensions: 426 by 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 by 1440 (1440p) and 3840 by 2160 (2160p).
  • Minimal dimension is 426 x 240.
  • Max dimension is definitely 3840 x 2160.
  • Aspect ratio is 16: nine (auto adds pillarboxing if four: 3).
  • Max quality is 128GB or 12 hrs, whichever is less.
  • Accepted video formats include:. PORT,. MPEG4, MP4,. AVI,. WMV,. MPEGPS,. FLV, 3GPP, and WebM.
  • Skippable video length maximum is 12 hours (skippable right after 5 seconds).
  • Non-skippable video length max is fifteen or 20 seconds (30 mere seconds in some regions).
  • Mid-roll video length minimum is thirty seconds.
  • Bumper video clip length max is 6 secs.

Display Advertisement

Youtube Display Ad

YouTube display advertisements are shown in users’ lookup queries and sometimes appear in the perfect video column when watching a. These ads are static, meaning they don’ t automatically enjoy. However , once the video is clicked on, the type of content displayed can simply the actual standard video player guidelines mentioned previously.

Video Suggestions

  • Suggested dimensions for the static image is usually 300 x 250 for the bigger side view or 300 by 60 for the smaller side see.
  • Actual recommended movie dimensions are: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 by 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p).
  • Aspect percentage is 16: 9 (auto provides pillarboxing if 4: 3)
  • Max file size is 128GB or 12 hours, whichever is certainly less.
  • Accepted movie formats include:. MOV,. MPEG4, MP4,. AVI,. WMV,. MPEGPS,. FLV, 3GPP, and WebM.

For more information on the video specifications for YouTube, visit the Google Assist Center .

LinkedIn Video Specs

Even though LinkedIn is still in the initial phases of video content adoption, the particular network is still a go-to supply for sharing. In fact , nearly 75% of business executives say they watch online videos each week. With that number only likely to develop, it’ s safe to say LinkedIn will continue to put video articles at its forefront.

Shared Video

Linkedin Display Video

The only real video format you can upload will be through a shared video. While you will find options to share YouTube links within shared posts and in LinkedIn Heartbeat articles, there’ s still only one way to upload your own video.

Video Guidelines

  • Aspect percentage is 1: 2: 4 in order to 2: 4: 1 .
  • Max file size is 5GB.
  • Accepted video formats are usually. ASF,. AVI,. FLV,. MOV,. MPEG-1,. MPEG-4,. MKV, and. WebM.
  • Video length max is usually 10 minutes.
  • Video maximum frames 60fps.

For more information on the video specifications for LinkedIn, visit the LinkedIn Assist Center .

Video Ads

Since 2018, LinkedIn now offers movie ads . The requirements are a little bit different than shared video, so make sure to consider these requirements when establishing ads for your paid campaign.

Video Guidelines

  • Required proportions are: 480 x 360 (360p), 640 x 360 (360p wide), 640 x 480 (480p), 960 x 720 (720p), 1280 by 720 (720p wide), 1440 by 1080 (1080p), 1920 x 1080 (1080p wide)
  • Optimum file size is 200 MB
  • The accepted video file format is. MP4
  • Video clip length max is 30 minutes, even though LinkedIn’ s guidelines state the majority of ads perform best at about 15 seconds
  • Frame price must be less than 30fps.

For more information on the video clip specs for LinkedIn ads, check out LinkedIn Marketing Solutions Help .

Pinterest Marketed Video Specs

Pinterest continues to expand its offerings in order to users, now adding organic movie beyond just embedded links.

Shared Video

Pinterest Promoted Video

Pinterest users can now upload & share vertical or square movie, similar to the ad formats previously permitted by the platform.   These two various size and style options connect with how the video will appear in planks.

Video Suggestions

  • Sq . recommended dimensions is 600 by 600.
  • Vertical suggested dimensions is 600 x nine hundred.
  • Minimum video quality is 240p.
  • Sq . aspect ratio is 1: 1 )
  • Vertical aspect proportion is 9: 16.
  • Portrait recommended dimensions: 240 by 240 (256K bitrate), 480 by 480 (768K bitrate) and 640 x 640 (1024K bitrate).
  • Max file size is 2GB.
  • Acceptable video forms are. MP4 and. MOV.
  • Video length max is certainly 30 minutes.
  • Video utmost frames 25fps.

Promoted Video (Square & Vertical)

There are two forms for Pinterest Promoted Video: Sq . and Vertical. Both versions possess the same specs as the options for natural uploads. These video ads come in users’ boards, but advertisers may select the style in the ads supervisor.

Video Recommendations

  • Just like shared video

Character Limits

  • Maximum video advertisement caption max for both types: 400 characters.

If you liked Consistently Up-to-Date Guide to Social Media Video Specifications by Alex York Then you'll love Miami Internet Marketing Consultant

Leave a Reply

Your email address will not be published. Required fields are marked *