Best Marketing News: Facebook Tests ‘Downvotes, ’ Internet Rages at Search engines, Pandora Takes Aim

23 Feb

6 Essential Email Marketing Tips [Infographic]
Looking for e-mail marketing success? This six tips will help you —   and your emails — reach the right target. MarketingProfs

Google Brings the Popular Stories Structure to AMP: Is It Worth Making use of?
Google announced a brand new story format for AMP (Accelerated Mobile Pages) this week. Google identifies the new shiny thing as “ a visual driven format regarding evolving news consumption on cellular. ” Econsultancy

Internet Rages After Search engines Removes ‘ View Image’ Key, Bowing to Getty
Google removed the “ look at image” button this week in response to a current lawsuit from Getty. This proceed has enraged the internet, but was carried out with hopes to encourage clicks to the image’ s hosting internet site. Ars Technica

45% Of Marketers Report Content & Experience Management Because Top Priority In 2018
Econsultancy’ s Digital Trends 2018 report found that 45% associated with professionals surveyed cite content plus experience management as their top focal points for this year, followed by the 32% that cited analytics. Econsultancy

Top Electronic Advertising Trends
MediaPost compiled a research brief to show best digital advertising trends, including proof that Google and Facebook possessed 63% US digital market within 2017. Microsoft made strides, yet remains a distant third location with just 4%. MediaPost

Google Announces Two Major Changes to Picture Search
Google provides announced two major changes in order to image search — including the formerly reported removal of the “ watch image” button and the removal of the particular “ search by image” switch. Publishers are happy about these types of changes, Google search users aren’ capital t so thrilled. Search Engine Journal

Pandora Requires Aim At Spotify And IHeartRadio With Programmatic Audio Ads
AdAge reports: “ The planet pandora said Tuesday that it will now provide its audio inventory programmatically via popular demand-side platforms such as MediaMath, The Trade Desk and AdsWizz. ” AdAge

Snapchat Gives Creators Entry to Audience Analytics
Several select content creators on Snapchat are being given access to analytics plus data about their audience, for example story views, engagement and demographics. This is only available to those who are a part of Snapchat’ s Official Stories plan. Search Engine Journal

B2B Demand Generation: Marketers’ Favorite Tactics
Current research from Demand Gen Survey shows that email remains a top requirement generation channel for both best and bottom funnel prospects. MarketingProfs

Fb Is Testing A ‘ Downvote’ Button
CNBC Reviews: “ Facebook is testing the ‘ downvote’ button that allows users flag and hide responses they deem inappropriate. The social network cleared up that it is not a ‘ dislike’ key and the test is running for the small set of people in the Oughout. S. only. ” CNBC

Google To go More Sites To Mobile-First Catalog In Coming Weeks
Google plans on rolling more websites into the mobile-first index in the next a few weeks. It’ s time to make sure your web site is optimized for mobile in case you haven’ t already — time has finally come. Search Engine Property

On the Lighter Part
Red Stripe States That, Whatever the Cost, It Will Purchase a New Bobsled for Jamaica –   AdWeek

TopRank Marketing (And Clients) Within the News:

Steve Slater – Your M-Commerce Deep Dive: Information, Trends and What’ s Following in the Mobile Retail Revenue Planet – Big Commerce
Lee Odden – Better Than Bonuses: 4 Motivators That Matter More Than Money – Workfront

We’ ll be back next week with more best digital marketing news! If you need a lot more in the meantime, follow @toprank on Twitter or subscribe to the YouTube channel .

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