I think it’ s secure to say that there are not many marketing weblogs that have hit the 15 12 months mark.
However , We are happy to say that the class associated with 2003 includes an impressive cohort associated with marketing blogs including several which have become industry standards like Internet search engine Roundtable by Craig Schwartz and Search Engine Journal founded by Loren Baker.
While TopRank’ s i9000 Online Marketing blog started with a concentrate on search marketing, we’ ve grown plus evolved over the past 15 years similar to the marketing industry has. Plus, rather than me writing 3-5 posts per week myself (over 2, 400 total), I now have a great team that will does most of the hard work.
There have been many great contributors to the blog over the years and today I am impressed by Caitlin Burgess who handles a lot of our editing and blog procedures duties, Lane Ellis who adds posts weekly and creates the Friday News post + holders our agency social channels. After that we have Tiffani Allen and Joshua Nite who shoot the Fri News video summary which you can notice archives of over at TopRankMarketing. TELEVISION . We also have regular contributing factors Nick Nelson, Annie Leuman, Alex Hall, Jane Bartel, Debbie Friez and Ashley Zeckman.
It has been a fun 15 yeas of blogging along with 4, 310 posts using more than 2 . 1 million words. Our own Google Analytics started in 2007 plus since then the TopRank Marketing Weblog has had over 11 million website visitors and 25 million pageviews.
During the past 11 years we now have analytics, our most popular posts depending on visitors are:
Master Listing of Social Media Marketing Tools – 250k visitors
21 Digital Advertising Trends & Predictions – 210k visitors
BIGLIST associated with Marketing Blogs – 186k visitors
It’ s somewhat ironic the BIGLIST of search marketing blogs had been so popular, because we discontinued contributing to the list several years ago. Even more interesting is the fact that we’ re bringing the BIGLIST in 2019! Be sure to watch for the excellent list of marketing blogs which will act as a comprehensive resource for all things marketing being released in January 2019.
Whilst it’ s fun to reminisce about the distant past, 15 many years is a like 1, 000 yrs in internet time. So much is promoting.
As we near out 2018 and enter a brand new year, I think it’ s really worth reflecting on some of the changes we’ ve experienced with our website. With the skyrocketing growth of great example of such and mobile apps, people have asked whether it still makes sense to get a blog. If corporate America will be any indicator, blogs are well and well. According to 2018 study by UMass Dartmouth , 53% of Fortune 500 companies for the 2018 list have a corporate weblog, up 11% over 2017.
My experience is the fact that blogs continue to serve as an effective centre of communications that will tie together thought leadership, content material marketing, social media marketing, SEO, influencer marketing and advertising, demand and lead generation activities. Hard part is finding a way to lead a variety of engaging topics consistently and also to break through the information overload contending for readers’ time and interest. Doing all those things well is not any easy task, but I think all of us has made great progress.
Some of the benefits we’ ve realized from blogging include:
- Unsolicited press coverage from The Wall Street Journal, The Economist, The New York Times and many others
- Speaking opportunities all over the world: Ny, San Francisco, Moscow, Madrid, Sydney, Antwerp, London, Hong Kong, Auckland, Tonoto as well as Coralville Iowa.
- Seeing major brands: General Mills, HP, Dell, McKesson, Staples, LinkedIn, Marketo, Oracle, SAP, 3M, and many others
- Attracting a major book publisher, Wiley, through which I published my very first book: Optimize – How to Attract plus Engage More Customers by Adding SEO, Social Media and Content Advertising
- Recruiting top skill – smart, creative and centered on results!
- Partnering along with amazing conferences as a media recruit and content partner including the 7 year relationship with the incredible team at Content Marketing Entire world (UBM)
- Source of marketing and advertising experimentation with content themes, SEARCH ENGINE OPTIMIZATION tactics, and other ways to attract considerable results
2018 has been a great year for the blog and more importantly for our company . We’ ve refined numerous aspects of our content production procedure and took the first quarter associated with 2018 to evaluate our approach in the years ahead. Starting out the year, we only released 3 times a week and after a few months associated with internal alignment and planning, moved forward back to our current cadence associated with 5 posts per week. A greater concentrate on quality and the tightening up of our content focus has yielded positive results.
There were two main catalysts for the modifications we saw in our blog procedure and performance in 2018.
First, Caitlin Burgess additional Blog Manager to her agency responsibilities as Senior Manager of Articles Marketing. Each and every week she works together with me on the editorial plan, wrangles our contributors, edits content plus generally make sure our blog’ ersus lights are on and publishing upon target. Caitlin also writes content herself and has taking the prospect on moving our content preparing and management over to the DivvyHQ platform.
Another catalyst for improvement continues to be Lane Ellis joining our team since Social and Content Marketing Supervisor, where he runs our agency interpersonal accounts and publishes our every week news posts. Besides keeping our own 200, 000 agency social network cable connections well informed about industry and company news, Lane also contributes techniques posts to our blog on an every week basis.
Speaking of adding, during 2018 we’ ve acquired 11 different agency employee contributing factors publish 214 posts. It is along with much gratitude that I share this particular list of those contributors along with their best post of 2018:
Lane Ellis – 59 posts in 2018
59 career articles
fifty B2B Marketing Influencers and Specialists to Follow Into 2019
Nick Nelson 23 posts in 2018
31 career blogposts
Problem on Many Marketers’ Minds: Need to My Brand Start a Facebook Team?
Annie Leuman 21 posts in 2018
thirty career posts
7 Influencer Marketing Styles That Will Rule 2018
Caitlin Burgess 18 posts in 2018
124 career blogposts
four Top Trends in Customer Centricity to Drive Digital Marketing Success within 2018
Ashley Zeckman seventeen posts in 2018
377 career posts
Press Start and obtain in the Game with the Ultimate Guide to Content material Marketing
Josh Nite seventeen posts in 2018
129 career posts
How Artificial Cleverness Is Transforming Marketing
Tiffani Allen 11 posts in 2018
101 career blogposts
Electronic Marketing News: Social Media Trends, Exactly what CMOs Search For & Mobile Advertisements Soar
Alexis Hall ten posts in 2018
42 Career Posts
Redesigning Your Website? Make certain SEO & Content Have a Chair at Website Migration Table
Debbie Friez 2 posts within 2018
13 profession posts
Building Better Influencer Relationships: seven Cues Marketers Can Take from Product sales
Anne Bartel 2 blogposts in 2018
two career posts
Ashley Zeckman Dispels B2B Influencer Marketing Lies at CMWorld
Shelter Odden 37 content
2593 career posts
25 Influential Ladies in Digital Marketing Who Connected and Inspired in 2018
Thank you to all who may have contributed and to our team members who may have shared and helped promote the high quality content published here at TopRank’ t Marketing Blog.
Industry feedback on TopRank’ t Online Marketing Blog – As I travel around the world speaking on marketing industry conferences, I keep on being approached by people who say they’ ve followed our blog for years and exactly how it has been a great resource for them within the marketing career. I’ ve furthermore heard a tremendous amount of positive suggestions from those who are featured on our changer lists: content marketing influencers, social internet marketing influencers, B2B marketing influencers as well as the women who rock digital advertising. Some have said the appearance on this blog helped them with promotions, work offers and speaking gigs.
It is incredibly satisfying that besides attracting and engaging new business and talented staff, our blog has furnished a service as a source of news plus marketing best practices, benefitting hundreds of thousands of individuals every year.
On the subject of feedback, I asked several of our team members to share their ideas on contributing to TopRank’ s blog:
“ The TopRank Marketing Blog has become part of our core as a member TopRank Marketing group. For more than three years, I’ ve had the privilege to not just regularly contribute thoughts, ideas, plus insights that (I truly hope) resonate with and inspire the fellow marketers, but also work with and find out from an incredibly talented in-house group of creators. The TopRank Marketing and advertising Blog has built quite a legacy. It’ s an honor to be a little part of it, and I’ mirielle eager to see how our team continues to foster and evolve it for years in the future. ”
“ It’ s rare to find a professional tumblr that has never let up submitting for even five years, nevertheless Lee has knocked it out from the park and tripled that by having an amazing 15 years of writing ü ber-relevant and research-based pieces given that before the launch of Facebook, Tweets, YouTube and Google. Congratulations in order to Lee and all of the stellar advertising professionals who have for 15 yrs contributed to making the TopRank Advertising blog an industry leader. ”
“ The TopRank Marketing and advertising Blog has been an amazing resource for me personally. I was terrified the first time I was inquired to write for it! We have such a well-earned reputation for being thought leaders in the market. I have learned a lot by reading through other peoples’ contributions and feel thrilled to contribute my own ideas. Making the weekly news movies has been a delightful challenge– sometimes a lot more delightful, sometimes more challenging. But I really like being able to bring the news with some creativeness and humor and the occasional Santa claus Troll. ”
As we move towards 2019, we’ ll become updating our blog design significantly plus adding in more recurring columns that will dig into marketing topics deeper and highlighting more examples of excellent marketing in action. At the same time, we will carry on our coverage of B2B marketing and advertising, content marketing, influencer marketing, lookup and social media marketing best practices. We’ lmost all also continue our news blogposts every Friday, interviews with business thought leaders, lists of influencers, conference liveblogging and coverage associated with industry reports.
If you’ ve been the reader of our blog over the years, we’ d love to hear your thoughts . What have you liked the most? Exactly what would you like to see more/less of? Offers our content been useful to both you and how can we be more useful to a person in the future?
Myself plus everyone on the team at TopRank Marketing wishes you a very Happy Brand new Year!
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