Sit back and join all of us for a journey through 50 latest digital marketing statistics that mix to tell a captivating tale associated with change, innovation, and generational choices in an industry that changes quicker than Jules Verne’ s Phileas Fogg could ever have imagined in “ Around The World in eighty Days. ”
Statistics exploring each of the B2B, influencer, content, and social media tastes of marketing combine to tell the captivating and unique story showing how digital marketing has evolved in the last year, and offer us a great chance to better understand which trends the particular numbers are pointing to for future years.
We’ ve organized this numerical journey of various informative digital marketing statistics to build up from those with the smallest portion to the highest , and we wish you’ ll gain a large helping of new ideas through this particular lighthearted statistical look at where marketing and advertising is, and where it’ ersus heading.
Why exactly should digital marketers care about these stats?
We’ ve combed through a vast number of reviews, studies, surveys, polls, and other sorts of data, and these are 50 of the very most inspiring statistics that are both through high-caliber sources — including the Pew Research Center, Nielsen, NPR, Edison Research and Umass Dartmouth — plus which give insight into where electronic marketing is today and exactly where it’ s heading in the future.
Bring On The 50 Electronic Marketing Stats
Brian Solis is a leader on the planet influencer marketing, and our TOP DOG Lee Odden has an extensive and fascinating brand new video interview about Brian’ s i9000 latest book and marketing generally, which you can watch here to learn more: “ Brian Solis on Lifescale – How to Live a More Creative, Effective and Happy Life Plus Increase your Marketing . ”
We’ ve also explored the cost of influencer marketing in the B2B entire world in recent pieces such as “ Why Always-On Is Always Better meant for Driving B2B Influencer Marketing Achievement , ” “ 5 Types of B2B Influencer Marketing to Encourage You in 2019 , ” and “ The Next Level of Impact: 30 Essential Influencer Marketing Stats , ” each an useful look at how you can join the 4 percent if you’ re not really already a member of this elite yet growing segment.
All of us also recently had the prize of being named by Forrester since the only B2B marketing agency providing influencer marketing as a top ability on its latest “ B2B Marketing Agencies, North America, Q1 2019” report . ”
On the other end of the scale, these chart from the report shows that e-mail and educational content are the most-used methods content marketers use to foster audiences.
- 14% of Oughout. S. consumers are confident that the social networking industry keeps their data protected. (Source: SAS Data Privacy Study )
With their increasing implementation, we even placed chatbots in the number three spot on the list of “ 6 Top Electronic Marketing Trends for 2019 , ” along with other artificial intelligence plus machine learning technologies.
Microsoft’ s Purna Virji has been involved in enhancing both chatbots and voice lookup, and during the last Pubcon Las Vegas meeting I covered her fascinating display in “ How to Optimize Consumer Experience with AI – Top Ideas from Microsoft’ s Purna Virji . ”
Such recommendations through friends were also shown to be the next most effective way that consumers find out about a fresh brand or product before buying, as shown in the following Animoto chart .
B2B brands stand to benefit from participating with influencers, and we recently caused B2B experts Whitney Magnuson of IBM, Rani Mani associated with Adobe, Luciana Moran of Dun & Bradstreet, Martin Jones of Cox Communications, and Konstanze Alex, PhD of Dell, to share some of their suggestions about running successful ongoing influencer marketing and advertising programs, in “ How Can B2B Brands Benefit from Collaborating with Influencers? Let’ s Get the Scoop from your Experts . ”
- 24% of the U. S. people will listen to at least one podcast month-to-month by 2022. (Source: eMarketer, August 2018 )
This figure helps make clear that if your brand name is looking to reach new viewers, there’ s never been a much better time to add podcast creation for your content marketing toolkit.
The New York Times has just released a piece looking an brand new survey results displaying the biggest increase in podcast listeners however, with one in three within the U. S. tuning in to a minumum of one podcast every month, as shown beneath.
“ Your target audience is probably spending a significant amount of time listening to pod-casts already. And those who already pay attention to at least one podcast are likely to be on the lookout for a lot more. ” — Joshua Nite @NiteWrites Click To Tweet
Knowing how to best make use of individuals words that will be read is key in order to content marketing success, and BuzzSumo and Backlinko recently examined the performance associated with key elements in blog posts, pulling stats from 912 million posts, because shown below.
- 38% of U. S i9000. adults expect brands to answer within an hour on social media. (Source: Clutch 2018 Survey )
Audience analysis trends were recently the subject of a survey from the Content Advertising Institute and MarketingProfs , which includes of the results shown below.
The usage of the popular “ stories” format is continuing to grow on Instagram, and stories make their way to most other major social media marketing platforms. With this move comes an elevated need for guidance in making most of the file format, especially among B2B marketers.
How 200 leading worldwide brands are utilizing the stories structure was the subject of a Barrier study , with the format’ ersus growth on various social media systems shown in the following chart.
We’ ve explored this within “ What You Need to Know About Instagram Tales for B2B Marketing ” by our own Nick Nelson , who also looked into just how best to use Facebook Stories, together with his helpful “ The Future of Connection upon Facebook: How Stories May Replace the Marketing Game . ”
Similar to #FacebookStories, #InstagramStories offer a nascent play ground for #B2BMarketing. If you’ lso are looking to experiment with new channels when you peer ahead to 2019, these types of both stand out as great possibilities. – @NickNelsonMN Click To Twitter update
Stats consistently show video’ s improving effectiveness in social media marketing, whether it’ s live video upon Twitter , or video’ h growth on LinkedIn, as we investigated during the last Content Marketing World meeting in “ Allen Gannett Gives His Secrets to Racking Up Millions of LinkedIn Video Views #CMWorld . ”
Live video has also made its way to LinkedIn (client), with the start of LinkedIn Live to build on the success of its regular video offerings, which were already the particular fastest-growing format on the platform.
Video has the power to deliver convincing messages, as shown in the subsequent image from Digital Vidya .
- 53% of marketers who haven’ t already implemented artificial cleverness in some fashion plan to do so within the next 12 months. (Source: Provoke Information Study 2018 )
This statistic points out the importance of understanding where your particular audience is most likely to invest time, so that you have the best possibility of reaching them. It’ s really worth comparing the social media channels your company uses to make sure they align along with where your audience will be.
Buffer recently released the 2019 State of Social document, offering an in-depth look at exactly what digital marketers are focusing on plus an examination of trends and how the is changing, with data like the chart below.
Artificial-intelligence-powered chatbots have seen a rise can be use, with 85% of customer care interactions expected to use the technology simply by 2020 (Gartner). MarketingProfs and Points Capital took a look at implementing chatbots for Facebook Messenger, as partly shown below.
- 70% of B2B marketers state their number one digital marketing goal is generating more or high quality leads. (Source: DemandWave Study )
- 75% of millennials and GenZers anticipate “ seamless handoffs between sections and channels, and contextualized wedding based on earlier interactions. ” (Source: Salesforce Trends in Consumer Trust 2018)
Actually among firms on the Inc. five hundred, social media has remained a major element over the past several years. A recent research by the Center for Marketing Study at the University of Massachusetts Dartmouth took a close take a look at how these top firms use social media, as shown below.
Study data of smaller sized firms has also shown the importance of social internet marketing, such as the infographic from ZipSprout that will MarketingProfs examined recently, as partly shown below.
The prominence of each standard and live video provides continued to expand, with some 5 billion videos viewed daily online alone, and a recent report plus infographic from Renderforest digs directly into some of the numbers behind the development, as shown below.
Now here’ t a statistic that hits house for us, as we have recently been working hard in order to extoll the merits of using the creativity and energy often related to B2C into the world of B2B.
In fact , we devoted an entire guide to just this issue, with our “ Break Free of Boring B2B Guide , ” featuring greater than a dozen top B2B Marketing Swap speakers from firms including Search engines, 3M, Demandbase, Fuze, and others.
Check out the guide below, or even click here to view the full-screen Break Free from Boring B2B experience .
- 95% associated with B2B buyers view content since trustworthy while evaluating a company as well as its offerings. (Source: iScribblers 2018 )
A Sum Greater Than The Components — Digital Stats Wisdom
I motivate you to use these digital marketing data to create meaningful experiences that encourage, and to help guide and shape your own campaigns, as industry knowledge supported by quality research can include your work in any area of marketing with new energy and possibilities.
You can also keep up with new data and research by following the TopRank Marketing blog, which recently famous its 15th year associated with covering digital marketing , or even come see us in person in an upcoming conference.
Our own CEO Leo Odden will be showing this week at inOrbit 2019 on March 14 – fifteen in Slovenia , followed by Clever Content Meeting 2019 on April 9 – 10 in Denmark , with Content Marketing Conference within Boston on April 16 – 19 , each a great chance to learn how to best put those data to use.
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