MIAMI INTERNET MARKETING CONSULTANT
MIAMI INTERNET MARKETING CONSULTANT
As 2022 comes to a close, we’re looking back on our own year in social at Sprout. Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on … Read More »
Joining the social team at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of authentically connecting with your audience on social media but for us, these qualities … Read More »
There’s no formula for creating a wow-worthy post on social media. A post that took hours to put together can be met with little fanfare. Off-the-cuff ideas can blow up at random. At the end of the day, it’s more … Read More »
The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. A brand’s online presence is also tied to brand image … Read More »
There’s more to social media video production than meets the eye. Staying up-to-date on trends. Finding on-screen talent. Recording videos remotely. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Mastering … Read More »
Social media management isn’t an easy feat. Social media marketers know the work goes beyond simply scheduling a post with funny GIFs or crafting viral-worthy content. Many social teams, including ours, are usually smaller, but their impact on the business … Read More »
The influence of TikTok is undeniable—it’s the most downloaded app in the world, fuels the creator economy and cultivates thriving communities. In spite of that, many brands are still hesitant to join. We decided it was time for Sprout to … Read More »
The influence of TikTok is undeniable—it’s the most downloaded app in the world, fuels the creator economy and cultivates thriving communities. In spite of that, many brands are still hesitant to join. We decided it was time for Sprout to … Read More »
As a social media marketer and Taylor Swift stan, I’m constantly in awe of her community management mastery. Social is at the center of how she and Taylor Nation—her fan engagement and hype team—connect with fans and share clues about … Read More »
Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social. We set out to celebrate the people … Read More »