Author Archives: Nick Nelson

The concept of jogging someone’s memory seems, on its surface, like an unscientific and inscrutable undertaking. Memories and mental associations pop up at random. Right? The smell of a bakery reminds you of grandma’s cinnamon rolls. The color of a … Read More »

One of the oldest, and creepiest, adages about the value of content marketing is that you can’t ask someone to marry you on the first date. Weird as it might feel, there’s a good reason this metaphor has held sway. … Read More »

The latest B2B Content Marketing Benchmarks, Budgets and Trends Report found that 67% respondents are being asked to do more with the same resources compared to a year ago. Many teams will keep being pressed to work under constraints in … Read More »

In baseball, it’s technically true that games in April matter just as much as those in September. Each win and loss ultimately carries the same weight, no matter when it’s recorded. Still: every player, coach, and person involved will tell … Read More »

Picture this: It’s mid-December and you’re on a road trip through Florida. A man stands on the side of the highway, holding a sign and pointing his thumb skyward. “To Jacksonville,” it reads, plainly indicating his intentions. Without a second … Read More »

I know: it probably sounds self-serving for a guy who works at a marketing agency to talk about how agency partners are becoming more indispensable than ever for B2B brands. But it’s simply the truth, and the numbers bear it … Read More »

B2B marketers can relate to customers who’ve rapidly shifted into all-out digital mode in their daily professional lives. That’s because so many of us have done the same, with numerous departments and agencies transitioning to remote or hybrid work in … Read More »

When it comes to creating effective B2B marketing content, these three traits arguably rank as the most essential: credible, authentic, influential. Credible: Does the content position its author or brand as a knowledgeable and authoritative expert in their space? Enough … Read More »

When MnSearch, Minnesota’s premier collection of search marketing luminaries, held its latest big annual summit in St. Paul, we knew TopRank Marketing had to be in the house. I attended Friday’s festivities at the RiverCentre along with our search marketing … Read More »

When the pandemic broke out in 2020 and forced most marketers into remote work, there was a big looming concern you’d often hear about: Zoom fatigue. In a profession where meetings are frequent and essential, the danger of video-call burnout … Read More »