Author Archives: Lee Odden

Inside B2B Influence is a podcast and video series that goes behind the scenes of B2B marketing and highlights insights with top business executives on marketing for B2B companies. We’re doing our best here at TopRank Marketing Blog to elevate … Read More »

Marketers’ Use of Digital Engagement Tactics A new report from Salesforce shows that 9 in 10 marketing leaders believe that their digital engagement strategy has completely (48%) or somewhat (42%) changed since before the pandemic. Which tactics are they using? … Read More »

As we collect data for the new State of B2B Influencer Marketing Report, it remains to be seen whether last year’s 96% of B2B marketers feeling confident about influencer marketing will come out, especially after the effects of the pandemic. … Read More »

Last week I talked about where B2B Marketers are seeing the most impact from influencer marketing efforts based on the research done with hundreds of marketers for the State of B2B Influencer Marketing Report. Three of those specific areas where … Read More »

Sophisticated B2B marketers understand that the effectiveness of a given strategy or set of tactics is tied to goals. When it comes to influence, there are applications across the customer lifecycle from increasing reach and attention from hard to connect … Read More »

Diminishing organic social reach, distrust of brand marketing and information overload makes reaching and engaging today’s B2B buyer harder than ever. On top of that, the major changes brought by the pandemic have created new challenges and opportunities for B2B … Read More »

Content is the research search began in the first place. Learning about how to get customers to visit newly created websites is where my search engine optimization education began. In that journey from before there was a Google to today, … Read More »

The past year or more has taught B2B marketer many lessons, especially the importance of creating digital first experiences that are credible, authentic and relevant to specific buyers. As part of the digital transformation of marketing, many B2B companies have … Read More »

For many, the past few months have opened up giving us a taste of “return to normal” but what does that mean? When most people say normal, what they often mean is comfortable. In the business world pre-pandemic comfortable is … Read More »