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Author Archives: Lee Odden

B2B Marketing News: B2B CMOs Prove Value, Free Adobe Photoshop, B2B in Cannes, Metaverse On Track to 5 Trillion

17 Jun

B2B Marketers Seek Advanced Metrics to Prove Their Worth. CMOs are feeling pressure to prove their value to others in the C-suite, and that desire to show marketing’s impact on pipeline and revenue is a leading reason why B2B marketers … Read More »

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B2B Marketing News: 28th CMO Survey, Growing B2B Creative Confidence, Google Core Update Completed, New Linked Platform

10 Jun

The CMO Survey: The latest results. The 28th edition of The CMO Survey examines the issues top of mind for marketers including the latest focus for marketing activities, spending, jobs, and performance. Deloitte Majority of B2B leaders globally say “creative … Read More »

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How the Most Successful B2B Marketers Work with Influencer Marketing Agencies

2 May

As B2B companies look to create more authentic and meaningful experiences for digital first customers, content marketing co-created with industry and internal influencers has enabled many organizations to deliver information that is more empathetic, useful and inspiring. Growth B2B brands … Read More »

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Optimize for Success with A B2B Influencer Marketing Strategy Checklist

11 Apr

The post Optimize for Success with A B2B Influencer Marketing Strategy Checklist appeared first on B2B Marketing Blog – TopRank®. If you liked Optimize for Success with A B2B Influencer Marketing Strategy Checklist by Lee Odden Then you’ll love Miami … Read More »

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B2B Marketing News: Marketers Prevent World War III, Podcasts Are Booming, The State of Influencer Marketing

4 Mar

What types of content would B2B marketers create with more resources? Research from Parse.ly reports that two-thirds of the marketers surveyed say they have created more content over the past year and 48% of respondents say they would like to … Read More »

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Will You B2B Mine? What 15 Top Marketers Love About B2B Marketing on Valentine’s Day

14 Feb

It’s February 14th and while couples around the world over are celebrating their love, B2B marketers have plenty to love about marketing in 2022. The pandemic accelerated the digital transformation of many B2B brands to meet the needs and expectations … Read More »

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Three Steps to Elevated B2B Marketing in 2022: Innovate, Collaborate, Accelerate

24 Jan

B2B marketers have faced unprecedented challenges over the past two years but I am one of those people that genuinely sees these times as an opportunity. Working in the marketing industry, especially at a B2B marketing agency, means being adaptable … Read More »

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How to Elevate Your B2B Marketing Career: Advice from Execs at Top B2B Brands

18 Jan

As the talent that drives the B2B marketing world re-evaluates the meaningfulness, purpose and balance of their work and personal life, many B2B brands are also working hard to elevate how they do business. From creating better marketing experiences for … Read More »

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Three of the Biggest Opportunities to Elevate B2B Marketing in 2022

10 Jan

Even if 2020 and 2021 didn’t throw buckets of uncertainty, accelerated digital transformation and massively shifting buyer behaviors and expectations on marketers in the business to business world, B2B marketing is not without challenges. From “boring to boring” to woefully … Read More »

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25 Women of Color Who Rocked B2B Marketing in 2021

27 Dec

The post 25 Women of Color Who Rocked B2B Marketing in 2021 appeared first on B2B Marketing Blog – TopRank®. If you liked 25 Women of Color Who Rocked B2B Marketing in 2021 by Lee Odden Then you’ll love Miami … Read More »

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Recent Posts

  • B2B Marketing News: Top B2B Marketing & Sales Consolidation Obstacles, Twitter’s Branded Likes, Video Spending Soars, & Google’s New Page Experience Features
  • Sprout on Sprout: How to communicate social media marketing priorities to outside stakeholders
  • How to Analyze Competitors on Instagram to Reach Your Goals
  • How to go live on TikTok and engage your followers
  • Press Play: How Marketers Who Invest in B2B Video Earn Greater ROI

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