Author Archives: Lane Ellis

The venerable Cannes Lions International Festival of Creativity has been around in one form or another since the 1950s, offering brands worldwide the opportunity to showcase their top marketing work and advertising talent. They haven’t had specific B2B marketing awards, … Read More »

LinkedIn is launching interactive, Clubhouse-style audio events this month in beta; a video version will come this spring Microsoft’s LinkedIn will launch a new live virtual events platform, beginning with audio-only functionality, followed in time by an array of video … Read More »

With hybrid and remote work here to stay and digital-first marketing on the rise, how can B2B marketers make the most of these important shifts? Although I’ve written about remote work before, in pieces including “Remote Communication Opportunities For B2B … Read More »

Can You Relate? Empathy-based marketing requires brands get to know the people behind the data 52 percent of consumers have said being treated with respect is a key way brands can show empathy to customers, followed by being treated like … Read More »

Can seemingly minute marketing maneuvers combine to make a truly monumental impact? When you’re talking about the power of influence in B2B marketing, even some of the tiniest digital interactions can — when done smartly — lead to the loftiest … Read More »

Fiddling With First-Party: B2B Firms Face Corporate And Data Integration Hurdles 41 percent of B2B brands have said they use first-party data for marketing segmentation, while 37 percent use it for sales outreach, and 36 percent for advertising and analytics … Read More »

Search marketing has morphed and grown in numerous ways throughout 2021. At each of the shifts and changes in the search marketing landscape along the way, we’ve done our best to not only cover each twist and turn thoroughly, but … Read More »

People trust ads that talk about values, not products, finds Nielsen 89 percent of consumers place word-of-mouth as the more trustworthy form of advertising, followed by brand websites at 84 percent, while humor and brand values were seen as the … Read More »

Positivity may not be what first comes to mind when B2B marketers the world over describe 2022, yet during this holiday season it’s the positive energy, outlook, and attitudes from our team, clients, associates, family and friends that spring forth. … Read More »

The 10 Sales Behaviors That Are Deal-Breakers for B2B Buyers 55 percent of B2B buying decision makers have said that the top quality for salespeople when it comes to making a deal is an understanding of the business situation and … Read More »