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Author Archives: Lane Ellis

5 Inspiring Reasons For B2B Marketing Optimism in 2021

20 Jan

How can the intense brightness that often follows humankind’s darkest moments help us achieve greater team unity and newfound marketing energy, gratitude and strength? As the pandemic marches on into its second year, B2B marketers looking to rise above despair … Read More »

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B2B Marketing News: Top B2B Content Barriers Study, Google Adds New My Business Data, Top Posting Times Report, & Tech Spending On The Rise

15 Jan

The Top Barriers to Creating Great B2B Content [Study] Workload, resources, interference and changing priorities rank as the leading obstacles faced by B2B content marketers, according to recently-released survey data of interest to digital marketers. MarketingProfs Google My Business launches … Read More »

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5 Unconventional Sources of Customer Feedback for B2B Marketers

13 Jan

Are you wondering whether you’re missing valuable customer feedback because you’re just not looking in the right places? Our digital landscape today offers a wide array of well-used standard methods for B2B marketers to collect customer feedback, with just a … Read More »

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B2B Marketing News: LinkedIn’s 2021 Planning Report, Traits of Top B2B Performers Study, Google’s Question Hub, & Apple’s Search Aspirations

8 Jan

LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic] Microsoft-owned LinkedIn (client) has released updated usage statistics showing that the professional social network’s LinkedIn Live video streams have increased by 89 percent since March, along with strong levels of … Read More »

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5 More Handy Tools For 2021’s Busy B2B Marketers

6 Jan

Most B2B marketers in 2021 are busier than ever due to the pandemic, remote work challenges, and increased expectations to show results. Thankfully, keeping pace with the swift changes marketers face today are a whole slew of tools tasked with … Read More »

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B2B Marketing News: B2B Video ROI Climbs, Google Updates Audience Manager, Rising Social Network Usage Forecast, & Qualtrics Files For IPO

1 Jan

Social networks will experience a pandemic-driven boost in 2020—but not equally Greater than predicted numbers of users have flocked to social media this pandemic year, according to recently-released survey data of interest to digital marketers, with 150 million more global … Read More »

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Best of B2B Marketing: Get Inspired for 2021 with These Top 10 Content Marketing Posts

31 Dec

Content encompasses nearly everything we read, view, or listen to this pandemic year, and as our CEO Lee Odden said long ago, it’s also part of the reason the need for search began in the first place. We’re especially proud … Read More »

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Happy Holidays from the Team at TopRank Marketing

25 Dec

2020 has been a uniquely challenging year for marketers the world over, yet the difficulties have served to bring us together in new ways, and as we enter the holiday season all of us at TopRank Marketing bring you special … Read More »

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B2B Marketing News: Top B2B Investments For 2021, LinkedIn’s New Company Product Pages, Adobe’s CX Report, & Google’s 3D Search Content

24 Dec

B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers 72 percent of B2B firms say they acknowledge ad tracking and don’t inform customers, compared to some 58 percent of their B2C counterparts, according to recently-released survey data. The … Read More »

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Best Of B2B Search Marketing: Optimize Your 2021 With Our Top 10 SEO Posts

23 Dec

Search marketing has matured in many ways throughout this pandemic year of 2020. At each shift and change along the journey, we’ve done our best to not only cover each twist and turn thoroughly, but to also offer insight and … Read More »

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Recent Posts

  • 5 Ways to Humanize Your B2B Content Marketing – And Why It Matters
  • The right fit: How to find influencers for your brand’s marketing campaign
  • 5 Standout Traits of the Best B2B Content Marketers
  • B2B Marketing News: Trust in 2021, Top Content Marketing Goals, Twitter Alternative, Cookieless Targeting
  • The greatest hits: Repurposing your best content for social media

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