Author Archives: Lane Ellis

The Buzz On B2B: Email Is Tops For Both Acquisition And Retention Half of B2B marketers have seen email click-through rates (CTRs) remain steady during the first quarter of 2021, while 28 percent saw higher CTR than during 2020, according … Read More »

How is the shift to remote and hybrid work affecting B2B marketers? Which trends will endure in the post-pandemic marketing landscape? The dramatic shift to hybrid and remote work that has been brought about by the pandemic is set to … Read More »

B2B Myopia: Brands And Visitors Disagree On What Works On Websites 59 percent of B2B marketing customers say they like reviews and testimonials on websites, compared with just 37 percent of B2B marketers, while 44 percent of marketers viewed compelling … Read More »

Siloed and segmented SEO and content strategies work against B2B marketing success, but can they come together and work to compliment one another? The best SEO specialists can use their skills to make even the most boring B2B content shine … Read More »

How important is engagement in B2B marketing? To say that engagement plays a crucial role in creating successful B2B marketing content is an understatement, as it’s how we connect with customers, and a key element in the process of building … Read More »

More B2B Tech Content Marketers Successfully Building Trust, Loyalty 86 percent of B2B technology marketers have said that they rate their content marketing efforts as being successful, while 88 percent attributed that success to providing content that offers value — … Read More »

Are you ready for World Backup Day? For World Backup Day we want to explore the importance of backing up not only your business’ data, but why B2B marketers should always have a backup plan B — and preferably also … Read More »

Instagram Announces That Stories Drafts are Coming Soon Facebook-owned Instagram will roll out a new scheduling option that will provide a helpful change for digital marketers who are using the native Instagram Stories interface, the firm recently announed. Social Media … Read More »

Why is it important to find the right B2B influencers? Are there right and wrong ways to approach the process of choosing the best B2B influencers? The crucial task of selecting B2B influencers who will drive the greatest success for … Read More »

Longer Articles Associated with More Traffic, Shares Longer articles tend to get greater numbers of views and shares, with 7,000-plus word articles the most likely to be shared and garner the most page-views, according to recently-released SEMrush data examining some … Read More »