Author Archives: Lane Ellis

B2B CMOs Make Meaningful Shifts in Priorities30 percent of B2B chief marketing officers have said that growth was tops when it comes to what they want to deliver in their role, while 21 percent pointed to better customer experiences, with … Read More »

How can B2B brands best harness the power of generative artificial intelligence (AI) tools to help take their influencer marketing to the next level? At this point, it seems unlikely content that has been created with at least some AI-generated … Read More »

Creative Services Professionals Are Most Concerned About AI23 percent of marketing executives have said that they are interested in artificial intelligence (AI), with the top sectors interested in AI being software development, computer engineering, electronics, and creative services, while 12 … Read More »

B2B Decision-Makers Value Research and Data in Thought Leadership Content51 percent of B2B marketers have said thought leadership content that is quick and easily-absorbed provides the greatest value, with 49 percent pointing to thought leadership that references robust research with … Read More »

E-procurement sales top $1 trillion [B2B Marketplaces Report]B2B buying within e-commerce channels experienced 18 percent growth during 2022, with B2B marketplace sales reaching $112 billion, while overall B2B e-commerce sites and apps reached $1.94 billion during 2022 — three of … Read More »

Millennial and Gen Z B2B buyers are many and demanding online [Report]64 percent of business buyers are in the millennial and Gen Z demographic, with the B2B buyers in these groups more likely to express dissatisfaction relating to purchase experiences … Read More »

What are some of the top reasons that B2B brands are leveraging influencer marketing in 2023? In the following infographic, we share 15+ valuable insights, take-aways and statistics that show how B2B brands and marketers are increasingly turning to the … Read More »

B2C and B2B Customers Expect Personalized Content at Different Stages of the Purchase Journey57 percent of B2B customers have said that they expect personalized content when discovering a company’s products and services — compared with 22 percent of B2C customers, … Read More »

Since its formation LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away from Twitter since its 2022 ownership change and subsequent policy shifts, in 2023 LinkedIn has grown to … Read More »

The evolution of B2B marketing in 5 charts55 percent of B2B marketing executives have said that the length of purchasing cycles has increased, while 35 percent of B2B marketers consider the top technology investment obstacle to be organizational data that … Read More »