MIAMI INTERNET MARKETING CONSULTANT
MIAMI INTERNET MARKETING CONSULTANT
September 15 marked the beginning of Hispanic Heritage Month. Like during Black History Month or Asian Pacific American Heritage Month, brands want to take the opportunity to market directly to Latinx audiences and position themselves as allies. But Latinx consumers … Read More »
If you’ve spent any time online recently, you’ve probably heard a lot about corn. According to a recently trending TikTok song, it’s a “big lump with knobs”. A new TikTok sound, titled “Corn but it becomes a song and unites … Read More »
You could argue that the concept of reality has lost all meaning. Reality can be virtual, augmented or extended. It can be television carefully orchestrated behind the scenes by producers. If reality can be curated, is anything actually real? For … Read More »
Think about your first social media account. Why did you join? The answers change as you move across platforms and through time. If you joined Facebook in the mid-2000s or Instagram in the early 2010s, your goal was probably to … Read More »
Mastering emerging features is the best way to stay ahead of the curve with social media. By being an early adopter, you have an edge on your competition when the feature takes off. TikTok has been quietly rolling out and … Read More »
Movie theaters don’t have a monopoly on silver screens anymore. Our devices are getting a tinge of silver from a seemingly unlikely source: senior influencers. A growing set of Baby Boomers are dominating platforms from Instagram to TikTok, proving that … Read More »
Social media is a hub for civic engagement. Whether you’re seeing celebrities take to Twitter to express their opinions on current events, brands talking about how their values relate to the issues that matter, or everyday people joining the conversation, … Read More »
There isn’t much that gets consumers more excited than seeing an “X” between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes … Read More »
The big game might bring out bitter rivalries at your watch party, but we can all root for the commercials. With 30-second slots costing as much as $7 million this year, marketing teams were feeling the game-day pressure as much … Read More »