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Author Archives: Joshua Nite

How B2B Marketers Can Get Closer to Their Customers

7 Jan

Last year I finished up my fifth full year as a B2B marketer. A lot has changed in that half decade. When I started, there was a growing movement: “B2B marketing doesn’t have to be boring.”  Now we’ve finally moved … Read More »

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10 Tips To Turn Your B2B Podcast Promotions Up To 11

27 Oct

According to the latest numbers, more people in the US have listened to a podcast than have not — and a full quarter of the population listens weekly. It seems like they’re everywhere… Baby Driver (2017) x Serial pic.twitter.com/RDXoeCyF9W — … Read More »

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Five Can’t-Miss Sessions from Virtual Pubcon 2020

13 Oct

The one silver lining in our current reality is the “virtual event.” Sure, we’re all stuck at home, but at least we can have several entire marketing conferences beamed directly to our laptops.  Granted, there’s a distinct lack of cocktails … Read More »

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B2B Marketing Subject Matter Experts & Industry Influencers: Which Should I Choose?

1 Sep

What does being an influencer really mean in the B2B world? The classic B2C influencer is someone with a big following on social media, someone who makes a living doing makeup tutorials or cosplay or skateboarding tricks. Brands who want … Read More »

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How to Nurture B2B Influencer Relationships During the Pandemic

11 Aug

I’m so glad that I went to B2BMX this past February. For one thing, we did some amazing interviews with some very smart marketers. The very idea of these interviews seems weird now — we were just sitting! Three feet … Read More »

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6 New Rules for B2B Marketing in the COVID-19 Era

4 Aug

I was supposed to go to an Alanis Morissette concert this July. When the pandemic hit hard in March, I wasn’t ready to cancel my ticket yet. Surely, surely we would have it sorted in time for an outdoor concert … Read More »

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How B2B Marketers Can Get the Most Out of Webinars in 2020

28 Jul

There has to be a word for the creeping dread B2B marketers have been feeling this year, preferably something German with a ton of umlauts. As we watched events in the spring cancel, postpone, or go virtual, we held out … Read More »

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Break Free B2B Marketing: Dell Outlet’s Andre Ortolon on Microinfluencers for Hyper-Relevant Content

16 Jul

In our part of the country, there’s a phenomenon called the “Minnesota goodbye.” It’s when you’re leaving a social gathering (remember those?) and you say goodbye, walk to the door… and keep talking to your host. Then you step outside … Read More »

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From Mechanical to Meaningful: How to Optimize B2B Case Studies

9 Jul

When was the last time a B2B case study made you feel something?  I mean, something besides mild interest or boredom.  I ask because, in theory at least, B2B case studies should be exciting stories. There are millions of dollars … Read More »

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5 Ways to Make Brand Social Media Profiles More Compelling

2 Jul

As a concerned consumer, I have to admit that I’m ambivalent about social media. On the one hand, it keeps me connected with friends and family. And it provides a platform for those whose voices have been marginalized. On the … Read More »

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  • B2B Marketing News: Trust in 2021, Top Content Marketing Goals, Twitter Alternative, Cookieless Targeting
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  • How to use social listening to improve your marketing messaging
  • 4 overlooked B2B market research methods for understanding your customers
  • 5 Inspiring Reasons For B2B Marketing Optimism in 2021

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