Author Archives: Joshua Nite

Marketers have to continually earn and reward people’s attention. If we fail at that task, there are plenty of other content options out there. People — yes, even B2B buyers — want engaging, entertaining and valuable content. That’s great news … Read More »

When I think about social media marketing, especially for B2B, I’m reminded of words of wisdom from one of my favorite bands: The more you try to shave the cat The more the thing will bite and scratch It’s best, … Read More »

B2B marketers have been pushing for personalized content for a good long while. Now we’re also trying to humanize content — to make the case that B2B buyers are human beings who want to connect with other humans on an … Read More »

I’m going to knock on wood as I type this, but: It looks like we might have a (mostly) normal summer this year in the U.S. After the lockdowns, isolation, anxiety and fear of 2020, it finally feels like things … Read More »

Stand-up comedians need to make a connection with their audience. It starts with getting attention, then stoking interest, developing a rapport, and ultimately provoking a reaction.  To do it right, you need empathy, knowledge of your audience, creativity…oh, and a … Read More »

What is the biggest challenge a writer faces?  Nothing. Well, by “nothing,” I mean a blank white screen and a blinking cursor.  It mocks you with its unlimited potential. It fills you with fear that anything you put on that … Read More »

It’s never impressive to hear someone say they have a podcast. Making a podcast is easy! I have one that’s nearly a decade old and 400 episodes strong.  The hard part is getting people to listen. My personal podcast has … Read More »

B2B marketers, are we over the B2C envy yet? We used to have a legitimate reason to be envious. B2C marketers got to be more creative, personal, emotional, and interactive. We were stuck with dry, logical appeals with no-frills presentation. … Read More »

Why write jokes about marketing?  Why write, to be specific, 101 jokes about marketing over the last five years? I came to marketing from the comedy world, and was genuinely surprised back then at how little personality there was in … Read More »

Never underestimate the corporate world’s ability to take something that should be intuitive, and make it weird by overthinking it. Case in point: We used to say, “B2B doesn’t have to be boring.” Which indicates that for a long time, … Read More »