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Author Archives: Jenn Chen

What is attribution modeling for social media marketing?

13 Jan

Do you know how your newest customers heard about your product or service? Maybe you have a general idea, like they saw an ad and clicked on it, or that someone told them about it. But what if they saw … Read More »

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Exploring video length best practices for social media

8 Dec

It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of … Read More »

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How to effectively run a multi-location review management strategy

22 Oct

Managing reviews can be a challenge for businesses with a single location, so when you have multiple locations or a franchise model, the effort is multiplied. Responding to reviews is an important task in maintaining your brand’s reputation. Fortunately, with … Read More »

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A guide to content ideation & development

8 Oct

There comes a time in every marketing professional’s career where you are just fresh out of ideas. Everything you think of has been done or doesn’t fit your brand. Your content well is empty and it’s time to replenish it. … Read More »

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11 Tips for LinkedIn recruiting to stand out from the crowd

24 Sep

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. While it used to be primarily used for recruitment, it’s also now used for sharing content and maintaining professional relationships. … Read More »

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How to set ecommerce social media up for success

20 Aug

When social media first came onto the scene, it was designed for people to connect to one another. But as the platforms developed and the user base grew, money needed to be made, brands found opportunity to participate and reach … Read More »

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Brand voice: What it is & why it matters

4 Aug

In branding work, people often think about how a brand looks visually, from fonts to colors to design styles. What is sometimes overlooked is brand voice. With the inclusion of social media in marketing efforts, brand voice has become more … Read More »

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Expert tips on using Facebook for your small business

30 Jul

As an owner or employee of a small business, we know your time is limited. Marketing isn’t your only hat and if you’re confused on where to start for Facebook, we’re here to help. Over 90 million small businesses use … Read More »

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What is content marketing & why is it important?

9 Jul

Content marketing gets thrown around a lot in the marketing industry as something you need to pay attention to. But what exactly is it and why is it relevant to you, a marketer? How can you harness content to your … Read More »

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How to manage multiple Twitter accounts easily

22 Jun

There may come a time in your social media career where you look at your brand and wonder, “Is it time to create another Twitter account?” Having multiple Twitter accounts can be quite beneficial for many reasons. Brands and organizations … Read More »

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  • B2B Marketing News: Trust in 2021, Top Content Marketing Goals, Twitter Alternative, Cookieless Targeting
  • The greatest hits: Repurposing your best content for social media
  • How to use social listening to improve your marketing messaging
  • 4 overlooked B2B market research methods for understanding your customers
  • 5 Inspiring Reasons For B2B Marketing Optimism in 2021

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